Leisure, the time available to an individual when work, sleep & other basic needs have been met Recreation, pursuit engaged upon during leisure time. The Recreation activity continuum Home-based recreation (watching tv, socialising, etc) Daily leisure (visiting theatres or restaurants, sport activity, etc) Day trips (visiting attractions, picnicking, etc) Tourism, temporary movement to destinations outside normal home anda workplace) (Boniface and Cooper 1987)

1. PENGEMBANGAN USAHA
REKREASI & LEISURE
RECREATION DEMAND
Irwan Haribudiman, S.Par., M.Sc.

2. LEISURE, RECREATION, & TOURISM
• Leisure, the time available to an individual when work,
sleep & other basic needs have been met
• Recreation, pursuit engaged upon during leisure time.
The Recreation activity continuum
1. Home-based recreation (watching tv, socialising, etc)
2. Daily leisure (visiting theatres or restaurants, sport
activity, etc)
3. Day trips (visiting attractions, picnicking, etc)
4. Tourism, temporary movement to destinations outside
normal home anda workplace)
(Boniface and Cooper 1987)

3. UNDERSTANDING THE MARKETPLACE
AND CUSTOMER NEEDS
Customer Needs, Wants, and Demands
Market Offerings— Products, Services, and
Experiences
Customer Value and Satisfaction
Exchanges and Relationships
 Markets

4. SUGGESTED SOCIO-ECONOMICS FOR
TOURISM ANALYSIS
Age
Sex
Education
Occupational status
(full time, part time,
retired, student,
college, unemployed
etc)
Occupation
Annual income
Family composition
Party composition
Season or trip
period (calendar,
Jan/Dec)
Trip Duration
Trip Distance
Purpose of trip
Mode of
transportation
Expenditures
Type of
accomodation

5. TOURISM DEMAND
Definition Of Tourism Demand
Economists (willingness & Ability), Geographers (total number
or wide range of influences), Psychologists (motivation &
behaviour)
So what is tourism demand: “the total number of persons who
travel, or wish to travel, to use tourist facilities and services at
places away from their places of work and residence
(Mathieson & Wall, 1982)
Concept Of Tourism Demand
Effective or actual demand (de facto tourists),
Suppressed demand (who do not travel for some reason,),
No demand
Indicators Of Tourism Demand
Net travel propensity, Gross travel propensity

6. CONSUMER BEHAVIOUR AND RECREATION DEMAND
The individual decision-making process (no two individuals
are alike and differences in attitudes, perceptions, images and
motivation)
The fundamentals of consumer behaviour and tourism
a. Energisers (In)
b. Effectors of demand (ex)
c. Roles and the decision-making process
d. Determinants of demand
Roles and the decision-making process in tourism (tourist
typologies, role and family influence, the importance of
image, the holiday image)
Determinants of demand for tourism
Determinants of demand and suppresed demand for tourism

7. MODELS AND PATTERNS OF TOURISM
DEMAND

8. MEASURING DEMAND FOR TOURISM
DEMAND FOR INTERNATIONAL TOURISM
DEMAND FOR DOMESTIC TOURISM
USING TOURISM STATISTICS
RESEARCHING TOURISM MARKETS: THE
VALUE OF RESEARCH
THE RESEARCH PROCESS