Should your company go for a Digital Workplace? When a new trend appears, everybody wants to take part of it. Digital Workplace, Social Intranet or Intranet 2.0 are today’s new Intranet ideals. Having the investment agreement, the right technology and the good implementation methodology won’t be enough if your company is not ready to cross the course. Find out why the company communication culture is crucial for the success of your digital workplace. The presentation will revolve around these key parts: - The Digital Workplace dream of Bayer Cropscience - Why the identity and the communication behavior are essential - The actors of the change - The Digital Workplace challenges

1. INTRANÄTVERK 2014
DIGITAL WORKPLACE :
READY TO GO ?
A BAYER CS STORY
ABOUT COMMUNICATION CULTURE
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

2. DW more than a technology
2
“The Digital Workplace is much
more than technology, it lives at
the intersection of PEOPLE,
organization and tools.”
www.digital-workplace-trends.com

3. Communication tools
3
EMPLOYEE
NEEDS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

4. “How do we want to work ?”
4
“this is a COM or an IT thing”
“I can’t share it here, I don’t have the right to”
“The information is duplicated !”

5. The Digital Workplace dream
5
STRATEGIC FOR
BUSINESS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

6. The communication culture
Managed
Intranet
approach
2.0
approach
Data pushed to end-user
Data pulled by end-user
6
INFORMATION CREATION

7. Barriers to the DW
7
Despite a positive attitude towards technology:
¨ Communication behaviour (one-way)
¨ Information control culture
¨ No clear leadership
¨ Not seen as a strategic element to support
business

8. The actors of the change
DW &
Business
Managers
COM
HR
IT
8

9. The DW challenges
¨ People issues not technology
¨ The DW breaks silos and forces us to think
holistically
9

10. Key take aways
¨ Digital Workplace is mainly a cultural change not
only a technology or information architecture
change
¨ Build your own model of Digital Workplace
¨ Focus on business value rather than technology
implementation
10

11. THANK YOU FOR YOUR
ATTENTION !
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014