2. The stuff I’ll cover … the internal communications challenge outside-in learning the current BT social media landscape why SharePoint 2010 can change everything or nothing our aspirations for a SharePoint 2010 intranet our SharePoint 2010 social stuff what have we learnt?
9. How not to respond … Internal communications Internal communications 2.0 1.0 direct e-mail direct e-mail intranet page(s) intranet page(s) posters posters mug/mouse mat mug/mouse mat event event + blog
10. Outside-in learning Social content … is real-time feedback – no more surveys! offers seeds for future messaging and campaigns creates culture of accountability provides impact analysis … MATTERS! … accept that you are a company spokesperson inside your company … become a power-networker!
11. Outside-in learning Getting social: set goals get connected – target the influential monitor what is being said and by whom do some experimental engagement adopting an appropriate tone and see what happens review repeat! … influence comes from being part of the conversation, not part of the establishment!
12. Our social media stuff … some initial thoughts The old rules still apply Governance still matters It’s a journey, not a magic bullet A bottom-up culture needs top-down support Complement rather than compete – context is key
23. Why SharePoint 2010 can change everything or nothing Control Chaos? Anarchy? Document management Trust? Corporate intranet Corporate social media channels Project/team collaboration The under-web Cross-fertilisation of different information types … in the flow
28. Final thoughts … expose in the network who people are and what they are interested in/working on/thinking about … provide a way to search through the above offer a simple mechanism to connect like-minded people together in networks automatically expose the activities of individuals to those in their networks through activity streams.