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UX Methodology
Design
Public e-Services in Lithuania

Ramune Norkute,
Idea Code
Information Society
Development Committee
Shaping Lithuania’s state policy in the development of
information and communications technologies

Creation of a modern information society
Human factors
framework
1 Year Ahead
Vacation is nice...
6 Months Ahead

Diving?...
6 Months Ahead

Mountains?...
2 Weeks Ahead
What Happened
Abstract,
big picture,
no specifics

Relaxed
Geek terms: Construal Level Theory

Close

Choices

Far away

Specific
plans,
details

Panic
How is this relevant
to the public
sector UX?
E-Service
Close

Far away

Functional
requirements

Complete
actions
to reach
a planned result

Actions

Abstract
requirements
(law),
general
discussions

???

Fully operational
e-service

Good
UX
Issues with Functional
Requirements
Have no
idea what
users need

“Know”
what users
need

Has a
different
vision in
mind

Assumes
that people
read minds
What happens then…
Far away
Abstract
requirements
(law),
general
discussions

Functional
requirements

Actions

Close

???

Completion of
specific
actions
to reach
a planned result

“This is not what
we meant”

Bad
UX
Solutions?
Need to
1. Make people communicate their ideas early
2. Realize the difference between yourself and the user
3. Get the users involved
4. Build a common vision
5. Translate common vision into specific actions when you are
far away from the deadline
New

Sounds
magic

Agile
Too risky

Legal
issues
Traditional
UX Methodology
Common Principles
1. User needs in the center
2. Regular user research and involvement
3. Design and development based on user resarch
findings
4. Regular measurement of user experience
High level process
Define the
„good“

Implement Support
the „good“ the „good“
Process in more detail
Define the
„good“

Implement the
„good“

Support the
„good“

Modernize

Idea

Design

Implement

Support

Liquidate
Tools
 Stakeholder list

 Customer journey

 Target group description

 Service blueprint

 Persona description

 Business process diagrams

 Survey

 Wireframes

 User observation

 Sitemap

 User interview

 Interactive UI prototype

 Diary study

 Card sorting

 Focus group

 A/B testing

 Usability evaluation

 User interface guidelines

 Usability testing
Idea

Modernize

Idea

Design

Implement

Support

Identify user needs, generate and explore e-service
ideas, which match those needs.

Stakeholder list

Target group
description

Survey
User observation
User interview or
diary study

Persona description

Customer journey

Liquidate
Design

Modernize

Idea

Design

Implement

Support

Formulate specific e-service solution, which will be
implemented. Value to users. Clear components.

Service blueprint
(draft)

Business process
diagrams

Sitemap

Wireframes
Usability evaluation
Usability testing

Liquidate
Implement

Modernize

Idea

Design

Implement

Support

Liquidate

Code, create, build, install, setup user centered e-service
solution components. Test-improve-launch.

Service blueprint
(draft)

Wireframes

User interface
guidelines
Business process
diagrams

Interactive UI
prototype
Usability evaluation
Usability testing
Support

Modernize

Idea

Design

Implement

Support

Liquidate

Carry out support, solve problems, implement minor
changes. Monitor results.

Measurement system

Initial launch
targets

Rolling 5
year targets
after launch

•
•
•
•

People
Infrastructure
Communication
Processes
Modernize
Modernize

Idea

Design

Implement

Support

Implement changes due to environment , technology,
process and other factors. Test-improve-launch.

Liquidate
Liquidate
Modernize

Idea

Design

Implement

Support

Liquidate a no longer needed e-service. Inform users.
Ensure transition.

Liquidate
Implementation
Document pack
UX Methodology (Process+Tools)

Tool Use
Examples

Procurement
Guidelines

Training materials

Available at: http://epaslaugos.ideacode.lt/

Usability Problem
Solution Guide
Timeline

Methodology
development

2013.03-09

Trainings

2013.10

Publication

2013.10-12

Formalization

2014
Takeaways
E-Service
Far away
Abstract
requirements
(law),
general
discussions

Functional
requirements

Actions

Close

???

Completion of
specific
actions
to reach
a planned result

“This is not what
we meant”

Bad
UX
Before…
Spend more
on fixing bad
UX later
Spend less on
figuring out
what to do
early
New Process and Tools
Define the
„good“

Implement Support
the „good“ the „good“
Future value
Spend more
on figuring
out what to do
early
Spend less on
fixing bad UX
later
Thank you
Methodology (in Lithuanian) available at: http://epaslaugos.ideacode.lt/

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Case study: UX Methodology Design for Public E-services in Lithuania

Notas do Editor

  1. Functional requirements are written form a very abstract understanding.
  2. Functional requirements are written form a very abstract understanding.
  3. Žmogiškieji ištekliai – naudotojų pasitenkinimas paslauga ir e. paslaugos naudojimo sklaida. Pavyzdžiai: e. paslaugos naudotojai gerai ir labai gerai vertinantys e. paslaugos tinkamumą (tyrimui naudojama apklausa);skundų dėl e. paslaugos kokybės kiekis (fiksuoja paslaugos teikėjas pagal galiojančias tvarkas).Infrastruktūra – vertinamas informacinės sistemos (ir kitų infrastruktūros elementų, jei tokie yra) tinkamumas, greitis ir patikimumas, naudotojams atliekant esminius naudojimo scenarijus. Pavyzdžiai: kaip greitai naudotojas atlieka dažniausius e. paslaugos gavimui reikalingus veiksmus (tyrimui naudojamas tinkamumo testavimas )kiek naudotojų sėkmingai atlieka dažniausius e. paslaugos gavimui reikalingus veiksmus iš pirmo bandymo (tyrimui naudojamas tinkamumo testavimas )Komunikacija – vertinamas informacijos, naudojamos e. paslaugos teikime bei sukuriamos e. paslaugos teikimo metu, aiškumas, suprantamumas jos naudotojams. Taip pat gali būti vertinamas informacijos apsikeitimo greitis ir patikimumas e. paslaugos teikimo metu. Pavyzdžiai: kiek naudotojų sėkmingai suranda esminę informaciją apie e. paslaugos veikimą iš pirmo bandymo (tyrimui naudojamas tinkamumo testavimas )skundų išnagrinėjimo vidutinis greitis (fiksuoja paslaugos teikėjas pagal galiojančias tvarkas)Procesai – vertinama kaip efektyviai organizuotos ir atliekamos su e. paslaugos teikimu susijusių veiksmų sekos. Pavyzdžiai: kiek naudotojų aiškiai suvokia visą e. paslaugos veikimo eigą ir eiliškumą (tyrimui naudojama apklausa ir interviu su naudotojais)kiek organizacijoje trunka e. paslaugos suteikimas vienam naudotojui (fiksuoja paslaugos teikėjas pagal galiojančias tvarkas)