On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners choose the right ecommerce platform.
4. Cost of Development
• Small/Home Business Software as a Service
• Do It Yourself Template Driven – 40 to 80 Hours
• Do It For You Template Driven - $500 - $2,500
• Open Source
• Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours
• Do It For You Template Driven - $5,000 - $10,000
• Enterprise
• Licensing Begins Around $20,000/year
• Total Packages $50,000 - $2,000,000
Slide 4
8. Cost to Operate (Beware of Hidden Costs)
• Hosting
• Flat Monthly Fee ($30 - $500)
• Percentage of Sales (.5 – 30%)
• PCI/Regulatory
• Merchant Banks PCI Fees
• Automation/Maintenance
• How Much Human Time Does It Actually Take?
Slide 8
10. What Are You Selling Online?
• Digital Goods
• Downloadable Software
• Music
• Video Content
• Games
• Physical Goods
• Are you shipping directly?
• Are you using a fulfillment center?
Slide 10
11. Fulfillment
• Shipping Fees/Logistics
• What Will It Cost To Pick/Pack/Ship?
• How Will You Charge Your Customer?
• Secure Downloads
• Preventing Piracy
• Keeping Track Of Usage
• Digital Rights Management
Slide 11
12. Marketing – Does Your Product Need To Be “Discovered”?
• Etsy
• Online Communities
• Groupon
• eBay
• Amazon
Slide 12
14. How Will You Know You’re Succeeding?
• Analytics
• Google Analytics
• KISS Metrics
• Crazy Egg
• Reporting
• Platform Reporting
• QuickBooks/Accounting System
Slide 14
17. Part 3 – Aligning Your Needs With The Market
Slide 17
18. What Do I Do Now?
• Pick A Platform That Matches Your Needs
• Calculate Total Cost Of Ownership
• Understand Your Ongoing Maintenance/Development Costs
• If You’re Small – Get Started Now
Slide 18