Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.

1. LinkedIn Answers
Hilary Schneider, Business Development
Manager
Brown Wright Stein

2. Overview
– LinkedIn Answers
– The introduction function
– Who's viewed my profile
– Groups – the benefits of joining
– LinkedIn Etiquette
– How to manage your network in only 5
minutes a day

3. Last time we covered:
Good Profiles include
• A good headline
• A good summary, directs the reader to your full
Profile and highlights the main messages you
want to tell people about what you do and how
you can help them
• Detailed, current, and describes your unique
experience that's not retrospective (like a CV is)
containing keywords so you come up in
searches
• A minimum of 50-70 qualified connections

4. LinkedIn Answers
• In LinkedIn go to More
tab>Answers
• Answers function enables
you to demonstrate your
expertise, by answering
peoples questions
• Useful if you're looking to
gain national exposure as
an expert on a certain
topic

5. LinkedIn Answers
From the Answers page you can browse
topics related to your industry or expertise
• listed on the right hand side of the page
under browse
• you can also search by keyword to find
relevant questions

6. The Introduction Function
• Can help you to get introduced to a
second or third-level connection.
What to do
• If you know the name of the person you
want to meet, click "Get introduction"
from the search screen:
• Or if you are viewing the person's profile,
click "Get introduced through a
connection".

7. The Introduction Function
• When you push the Send button, those 2
messages go to your trusted connection
and this is where the power of LinkedIn
comes into play.
• Your connection get to write something
nice about you and to reaffirm that you're a
good person to work with. When he
pushes "Send", that information goes to
the person you want to meet.

8. Benefits of the Introduction function
• Can be a more respectful and potentially more
effective way to ask for an introduction than
using the phone for the following reasons:
• Your connection can review your message when
they have sufficient time
• You don't have to tie them down and ask for an
introduction while they're busy trying to get work
done.
• They can write a detailed recommendation to
pass along to their friend and if they do, the
connection is much more likely to happen.

9. Who’s viewed my profile?
• Found in the right hand column of the
LinkedIn homepage
• Information on the viewer is limited, but
you can sometimes guess by the type of
company, industry and company name
who is viewing your profile
• Can also help you to measure whether
you're increasing your activity and
presence on LinkedIn

10. Benefits of joining groups
The benefits of joining groups
on LinkedIn are:
• You will be found
• You will find others who
have similar affiliations or
interests.
• Joining groups that your
clients, suppliers or vendors
hand out is a way to
connect, answer questions
and share resources,
expertise and events.
• You will find job
opportunities, because every
group has a tab for available
positions at members'
companies.

11. Benefits of joining groups cont’d
• You can become a credible expert by
answering questions and posting articles of
interest for the entire group to see.
• People in groups talk about events they're
involved in, and this may help you to find
activities of interest to you.
• You can promote an event you are hosting to a
group of people who have the same interests.
• You can search within groups and
communicate with members to whom you are
not officially connected.

12. Turning off email notifications for
groups
• NB you'll want to turn off the email
notification for discussions taking place in
some of the larger groups. If you're
emailed each time there's a comment to a
discussion it becomes very irritating.
• To turn off email notifications change the
Settings in the groups Settings section.

13. LinkedIn Etiquette
• Don’t be one-sided
• Act quickly on
requests
• Keep it professional
• Make a big impact
with small gestures

14. How to manage your network in 5
minutes a day Source: Robert Half: Business
Etiquette: The new rules in a digital age
• Be the first to have a point of view. Share a
relevant news article and add value by including
an observation that may not be so obvious to
others.
• Let them know they've been heard. Listen to
what your network has to say, so you can make
informed suggestions or relevant introductions.
• Establish yourself as the go-to person.

15. How to manage your network in 5
minutes a day
• Try to add at least one new person to your
network a week. Growing networks are far
more effective than stagnant ones

16. Summary
• LinkedIn Answers enables you to
demonstrate your expertise
• The Introduction function can help you to
meet second or third-level connections
• The benefits of the Introduction function
are that it can be a more respectful and
potentially more effective way to ask for an
introduction than using the phone for the
following reasons:

17. Summary cont’d
• You can see who’s viewed your profile
• Joining groups is a great way to interact
with people in your specialty or industry
• Remember social media has etiquette too
• Online networking doesn’t have to be time
consuming, if you use simple practices
that only require a few minutes each day

18. Actions
• Upload your Profile,
summary and specialities
• Add your photo
• Connect with people you
know
• Join groups
• Answer people’s
questions
• Aim for at least 50-70
qualified connections

19. Hilary Schneider
Business Development Manager
Brown Wright Stein
T 02 9394 1067F 02 9394 1011
E has@bwslawyers.com.au
W www.bwslawyers.com.au