IE SMU MBA APPLICATION - PRESENTATION FOR THE ESSAY QUESTION OF (K): If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?

1. IE SMU MBA
Application
K. If all of the world´s cultural heritage
(sports, music, fashion, architecture,
literature, painting, etc..) was contained in
a time capsule, what would you include to
demonstrate the legacy of your country?

2. Demonstrating the Legacy of
Singapore
 FOUR NATIONAL ICONS REPRESENT THIS
NATIONAL LEGACY
 MR LEE KUAN YEW
 FOUR MAJOR ETHNIC RACES
 MULTIRACIAL ORIGINS OF FOOD
 NATIONAL PAST-TIME OF QUEUEING

3. 1st NATIONAL ICON
 MR LEE KUAN YEW
 1923 - 2015
 ICONIC NATIONAL LEADER OF SINGAPORE
 FIRST PRIME MINISTER OF SINGAPORE
 ORCHESTRATED THE RISE AND FOUNDED
MODERN SINGAPORE
 ESCHEWED POPULIST POLICIES IN FAVOUR OF
PRAGMATIC LONG-TERM ECONOMIC/SOCIAL
GOALS FOR SINGAPORE
 INSTRUMENTAL IN THE TRANSFORMATION OF
SINGAPORE FROM THIRD TO FIRST WORLD
WITHIN A GENERATION

4. 2nd NATIONAL ICON
 FOUR MAJOR ETHNIC RACES
 COMPRISING OF MALAYS, INDIANS, CHINESE &
EURASIANS
 ORIGINATED FROM VARIOUS PARTS OF THE
WORLD – MALAYA, INDIA, CHINA & EUROPE
 BRINGS INTO SINGAPORE WEALTH OF
CULTURE, FOOD & EXPERTISE
 MULTI-CULTURAL EXISTENCE WITH FREEDOM
TO PRACTICE VARIOUS RELIGIONS
 RACIAL HARMONY IS CONSTANTLY
INCULCATED AND CELEBRATED

5. 3RD NATIONAL ICON
 MULTICULTURAL FOOD
 DIFFERENT CULTURES BRING ABOUT
DIFFERENT FOOD AND COOKING METHODS
 FAMED FOR VARIOUS CUISINE – HAINANESE
CHICKEN RICE, CHILLI CRABS, INDIAN PRATA,
MALAY NASI-LEMAK, ETC
 HAWKER CENTRES/FOOD COURTS A MIXING
POT OF SUCH DIFFERENT
CUISINES/DELICACIES
 ENJOYED BY BOTH LOCALS AND TOURISTS
ALIKE

6. 4TH NATIONAL ICON
 NATIONAL PASTIME - QUEUING
 SINGAPOREAN FAVOURITE PAST-TIME AND
ACTIVITY
 CAN BE FOUND TO QUEUE FOR A VARIETY OF
PRODUCTS/SERVICES
 HELLO KITTY MERCHANDISE
 BUBBLE TEA DRINK
 GOOD HAWKER FOOD
 PROPERTY SPECULATION/PURCHASE
 THE LONGER THE QUEUE, THE GREATER THE
ATTRACTION TO LOCALS, INDICATING AN ABOVE-
AVERAGE PRODUCT/MERCHANDISE/SERVICE