The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included: 1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub. 2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist. 3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.