International Business Management of Apple.

2. Apple

3. International
Business concept
of
Apple

4. • Apple Inc., is an American multinational
corporation that designs, develops, and sells
consumer electronics, computer software
and personal computers.
• Founded: April 1, 1976
• CEO: Timothy D. Cook
• Founders: Steve Jobs, Ronald Wayne, Steve
Wozniak

5. Clear Agenda
• Apple's target market is people who are
willing to pay more for products with
• Better user experience,
• People who likes to have fun with technology
• Music lovers and people who work with
media and design professional.

6. How to build a brand
the Apple way?

7. Say more with less
1st logo: Isaac
Newton
under an apple tree,
1976
Rainbow striped
bitten apple logo
1976 - 1998
Glass version
Apple Computers -
Apple, Inc. (1998)

8. Think of it first
Macintosh: the first
commercial
computer
with a Graphical
User
Interface (GUI),
1984
iTunes Music Store
was the first online
music store to gain
widespread media
attention, 2003
I Phone:
the first touch
screen device to
hit
the market, 2007

9. “FACE ID”
Think of it first

10. Reinvent again, and again
iMac transformations

15. “1984”
The famous TV commercial that
launched the first Macintosh
during the
Super Bowl in 1984.
1995 campaign featured more than 40
“Crazy Ones” including Einstein,
Picasso, John Lennon and Yoko Ono,
Martin Luther King Jr., Rosa Parks,
Frank Lloyd Wright, and Gandhi.
Impact With Passion

16. Show Up Everywhere

17. Annoy The Competition
“Get a Mac” Campaign

18. Spread word-of-mouth
Hire evangelists
“ For four years I evangelized Macintosh to
software and hardware developers and led
the
charge against world-wide domination by
IBM. ”
- Guy Kawasaki, ex-Mac evangelist
“This business should have been dead 10 years ago,
but people said we've got to support it.”
- Marketer Marc Gobe, author of Emotional Branding

19. Have a store online

20. Open many more stores
50% of store buyers are Windows
switchers
Currently Apple has 300 stores, and plan open more.

21. Apple Store
New York

22. Build Partnerships

23. Build Partnerships

24. Build Partnerships

25. Build Partnerships

26. Build Partnerships

27. AT&T
Build Partnerships

28. Lead business with design
Apple is Most Innovative
Company, 3rd year in a
row
“ Apple would not do what it does if it were not for Steve Jobs.
His understanding and support of design is shown in product after
product. Apple's committed to design all the way through the
process and that comes right from the top of the company. ”
- Robert Brunner, Director of Industrial Design at Apple for 7 years

29. Lead business with design & Technology

30. Lead business with design & Technology

31. Lead business with design & Technology

32. Lead business with design & Technology

33. Lead business with design & Technology

34. Lead business with design & Technology

35. Thank You