Engaging online: Experiences from a corporate blogging portal by Simon Henderson, Director of Corporate Responsibility & Internal Communications, Centrica
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Engaging online: Experiences from a corporate blogging portal by Simon Henderson, Director of Corporate Responsibility & Internal Communications, Centrica
1. Engaging online – lessons and experiences from the UK's first corporate blogging portalSimon HendersonDirector of Corporate Responsibility & Internal Communications at Centrica
28. The lessons Don’t expect miracles relatively low hit rate / comments need to manage expectations low initial engagement BUT stakeholders appreciate it
29. Summary – so far, it’s been a success Centrica Views – a FTSE100 integrated blogging platform Rising interest @ 3,500 views per month CR web chat – 26 questions in 1.5 hours Issues handled Beginning to be integrated into our way of working