SlideShare uma empresa Scribd logo
1 de 23
Baixar para ler offline
we create Everyday   Essentials >             < check the complete list : gtomato.com




                                    GreenTomato
about
                           GreenTomato


                          HongKong
                          Guangzhou
                           Beijing
                          Singapore
                           Canada
started in 2003          120+ Professionals           150+ Blue Chips Clients
100+ Industrial Awards     with 5 regional offices        with 500+ Apps & Services




           Dedicated R&D Team                 OneStop solution
our Ad Network




            serving 10,000,000   impressions a day
NEWS                         SOCIAL NETWORKING   BUSINESS




LIFESTYLE                                        TRAVEL




ENTERTAINMENT                FINANCE             SPORTS
Mobile Marketing Technology


                 Customer
                Relationship
                Management
                  (CRM)




to potential                   leading to repeat
 customers                         purchase
(acquisition)                       (loyalty)
What you have been doing...


                1. Loyalty program




          Membership Card          Printable Coupon


          Challenges:
          > Customers never bring their cards
          > Fail to measure the effectiveness
What you have been doing...



                 2. coupon apps




             Challenges:
             > App distribution
             > Missing common standard
Everything changes when iOS 6 arrives
The promising future of Passbook



      > 80% of iOS users are upgradable to iOS 6
                     iOS 5.1 adoption rate
           reached 61    % in first 3 weeks

      iPhones (3GS, 4, 4S) and iPod Touch support
                        Passbook

    iPhone 5 sales projected to hit   250 mil devices
Introducing you....




                 DIY your “Passbook” campaign
What is Passduck?




    A self-serve platform that allows you to create and distribute
    Apple Passbook contents across iOS and Android
Feature Highlights


 Step 1 Create your pass   Step 2 Distribute for you




 Step 3 Scan and Redeem    Step 4 Track your results
And it’s beyond coupons...


sign up at: www.passduck.com
Mobile Marketing Technology




 to potential
  customers
 (acquisition)
turn your receipts into
     promotional channel

no change to POS hardware

 setup takes only 30   min

     sign up at:
   www.thespotick.com
Mobile Marketing Technology
Customer Acquisition
through indoor positioning
Indoor Positioning?
by using GPS
this is the closest we can get
with


it’s Point-Specific




                     powered by
Potential applications of indoor positioning




                www.senstation.com
Showcase
Thank you




Jacqueline Chong
  CMO - GreenTomato Group




jacqueline.chong@gtomato.com
        TalkBox: JackieC
       Twitter: jacquejac




     GreenTomato

Mais conteúdo relacionado

Destaque

Eureka Forbes Group 3
Eureka Forbes Group 3Eureka Forbes Group 3
Eureka Forbes Group 3
iamin7777
 
61700212 eureka-forbes-mba-porject-report-prince-dudhatra
61700212 eureka-forbes-mba-porject-report-prince-dudhatra61700212 eureka-forbes-mba-porject-report-prince-dudhatra
61700212 eureka-forbes-mba-porject-report-prince-dudhatra
Rohit Thakur
 
Marketing project on eureka forbes
Marketing project on eureka forbesMarketing project on eureka forbes
Marketing project on eureka forbes
nikhil
 
Summer internship at axis bank
Summer internship at axis bankSummer internship at axis bank
Summer internship at axis bank
shifali123
 
Comparative Analysis of Axis Bank with other Banks
Comparative Analysis of Axis Bank with other BanksComparative Analysis of Axis Bank with other Banks
Comparative Analysis of Axis Bank with other Banks
Lairenlakpam Mangal
 
Axis bank project
Axis bank projectAxis bank project
Axis bank project
shifali123
 

Destaque (14)

Eureka Forbes Group 3
Eureka Forbes Group 3Eureka Forbes Group 3
Eureka Forbes Group 3
 
App marketing and promotion - A showcase of TalkBox
App marketing and promotion - A showcase of TalkBoxApp marketing and promotion - A showcase of TalkBox
App marketing and promotion - A showcase of TalkBox
 
Jogo da classificação dos seres vivos
Jogo da classificação dos seres vivosJogo da classificação dos seres vivos
Jogo da classificação dos seres vivos
 
Marketing plan for a new android app
Marketing plan for a new android appMarketing plan for a new android app
Marketing plan for a new android app
 
61700212 eureka-forbes-mba-porject-report-prince-dudhatra
61700212 eureka-forbes-mba-porject-report-prince-dudhatra61700212 eureka-forbes-mba-porject-report-prince-dudhatra
61700212 eureka-forbes-mba-porject-report-prince-dudhatra
 
Axis bank Presentation
Axis bank  Presentation Axis bank  Presentation
Axis bank Presentation
 
Axis
AxisAxis
Axis
 
Marketing project on eureka forbes
Marketing project on eureka forbesMarketing project on eureka forbes
Marketing project on eureka forbes
 
Axis bank
Axis bankAxis bank
Axis bank
 
Summer internship at axis bank
Summer internship at axis bankSummer internship at axis bank
Summer internship at axis bank
 
Marketing Plan (Parasat Cable TV)
Marketing Plan (Parasat Cable TV)Marketing Plan (Parasat Cable TV)
Marketing Plan (Parasat Cable TV)
 
Axis Bank
Axis BankAxis Bank
Axis Bank
 
Comparative Analysis of Axis Bank with other Banks
Comparative Analysis of Axis Bank with other BanksComparative Analysis of Axis Bank with other Banks
Comparative Analysis of Axis Bank with other Banks
 
Axis bank project
Axis bank projectAxis bank project
Axis bank project
 

Semelhante a Leveraging mobile technology for Point-of-Sale marketing

Mobile Distillery professional services
Mobile Distillery professional servicesMobile Distillery professional services
Mobile Distillery professional services
Mobile Distillery
 
iPhone and iPad Application Development
iPhone and iPad Application DevelopmentiPhone and iPad Application Development
iPhone and iPad Application Development
InfoShell
 

Semelhante a Leveraging mobile technology for Point-of-Sale marketing (20)

Mobile Strategy 101
Mobile Strategy 101Mobile Strategy 101
Mobile Strategy 101
 
Spain Startup Pitches 5
Spain Startup Pitches 5Spain Startup Pitches 5
Spain Startup Pitches 5
 
Complete IT solutions provider- Codiant Software
Complete IT solutions provider- Codiant SoftwareComplete IT solutions provider- Codiant Software
Complete IT solutions provider- Codiant Software
 
apidays New York 2023 - Bridging the Physical and Digital: Innovating in the ...
apidays New York 2023 - Bridging the Physical and Digital: Innovating in the ...apidays New York 2023 - Bridging the Physical and Digital: Innovating in the ...
apidays New York 2023 - Bridging the Physical and Digital: Innovating in the ...
 
Digital Disruption: Big Bad Wolf or Fairy Godmother?
Digital Disruption: Big Bad Wolf or Fairy Godmother?Digital Disruption: Big Bad Wolf or Fairy Godmother?
Digital Disruption: Big Bad Wolf or Fairy Godmother?
 
Beyond Mobile Payments, Enhancing the Customer Experience Through Mobile Wallet
Beyond Mobile Payments, Enhancing the Customer Experience Through Mobile WalletBeyond Mobile Payments, Enhancing the Customer Experience Through Mobile Wallet
Beyond Mobile Payments, Enhancing the Customer Experience Through Mobile Wallet
 
Accenture Tech Vision 2020 - Trend 3
Accenture Tech Vision 2020 - Trend 3Accenture Tech Vision 2020 - Trend 3
Accenture Tech Vision 2020 - Trend 3
 
FiveStars Loyalty Automation Overview
FiveStars Loyalty Automation OverviewFiveStars Loyalty Automation Overview
FiveStars Loyalty Automation Overview
 
Funifier human_focused_funification_2018
Funifier human_focused_funification_2018 Funifier human_focused_funification_2018
Funifier human_focused_funification_2018
 
Personalized Data is all the 'Rage'
Personalized Data is all the 'Rage'Personalized Data is all the 'Rage'
Personalized Data is all the 'Rage'
 
Sage Mobility for Barcode and Sage 100c Manufacturing
Sage Mobility for Barcode and Sage 100c ManufacturingSage Mobility for Barcode and Sage 100c Manufacturing
Sage Mobility for Barcode and Sage 100c Manufacturing
 
Connections Summit - Retail & Smart Products Track
Connections Summit - Retail & Smart Products TrackConnections Summit - Retail & Smart Products Track
Connections Summit - Retail & Smart Products Track
 
Mobile Distillery professional services
Mobile Distillery professional servicesMobile Distillery professional services
Mobile Distillery professional services
 
Fireworks Loyalty Cloud 2020
Fireworks Loyalty Cloud 2020Fireworks Loyalty Cloud 2020
Fireworks Loyalty Cloud 2020
 
Hoof Pitch Deck - Payments Platform
Hoof Pitch Deck - Payments PlatformHoof Pitch Deck - Payments Platform
Hoof Pitch Deck - Payments Platform
 
Crispy Bacon Srl - Digital Company
Crispy Bacon Srl - Digital CompanyCrispy Bacon Srl - Digital Company
Crispy Bacon Srl - Digital Company
 
ADG Case Study Deck
ADG Case Study DeckADG Case Study Deck
ADG Case Study Deck
 
Mint: $325K VC investment turned into $170M. Mint's initial pitch deck
Mint: $325K VC investment turned into $170M. Mint's initial pitch deckMint: $325K VC investment turned into $170M. Mint's initial pitch deck
Mint: $325K VC investment turned into $170M. Mint's initial pitch deck
 
Mint pitch deck
Mint pitch deckMint pitch deck
Mint pitch deck
 
iPhone and iPad Application Development
iPhone and iPad Application DevelopmentiPhone and iPad Application Development
iPhone and iPad Application Development
 

Mais de Green Tomato Limited

Mobile Marketing Leveraging Location-Based
Mobile Marketing Leveraging Location-BasedMobile Marketing Leveraging Location-Based
Mobile Marketing Leveraging Location-Based
Green Tomato Limited
 
GreenTomato Mobile Solutions Consultancy Jun2013
GreenTomato Mobile Solutions Consultancy Jun2013GreenTomato Mobile Solutions Consultancy Jun2013
GreenTomato Mobile Solutions Consultancy Jun2013
Green Tomato Limited
 
Humble Marketing – A showcase of TalkBox
Humble Marketing – A showcase of TalkBoxHumble Marketing – A showcase of TalkBox
Humble Marketing – A showcase of TalkBox
Green Tomato Limited
 

Mais de Green Tomato Limited (14)

Computer Society Conference 2018 - Startup Studio
Computer Society Conference 2018 - Startup StudioComputer Society Conference 2018 - Startup Studio
Computer Society Conference 2018 - Startup Studio
 
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...
 
Start it up with no seed money
Start it up with no seed moneyStart it up with no seed money
Start it up with no seed money
 
Pointcast intro
Pointcast introPointcast intro
Pointcast intro
 
Mobile Marketing Leveraging Location-Based
Mobile Marketing Leveraging Location-BasedMobile Marketing Leveraging Location-Based
Mobile Marketing Leveraging Location-Based
 
The Way I See Mobile Marketing
The Way I See Mobile MarketingThe Way I See Mobile Marketing
The Way I See Mobile Marketing
 
GreenTomato Mobile Solutions Consultancy Jun2013
GreenTomato Mobile Solutions Consultancy Jun2013GreenTomato Mobile Solutions Consultancy Jun2013
GreenTomato Mobile Solutions Consultancy Jun2013
 
Pointcast Touchpoint Marketing Solutions
Pointcast Touchpoint Marketing SolutionsPointcast Touchpoint Marketing Solutions
Pointcast Touchpoint Marketing Solutions
 
Hkict jan13 briefing
Hkict jan13 briefingHkict jan13 briefing
Hkict jan13 briefing
 
Humble Marketing – A showcase of TalkBox
Humble Marketing – A showcase of TalkBoxHumble Marketing – A showcase of TalkBox
Humble Marketing – A showcase of TalkBox
 
TalkBox @Geekpark, Beijing
TalkBox @Geekpark, BeijingTalkBox @Geekpark, Beijing
TalkBox @Geekpark, Beijing
 
TalkBox @ Biz@Smartphone Conference
TalkBox @ Biz@Smartphone ConferenceTalkBox @ Biz@Smartphone Conference
TalkBox @ Biz@Smartphone Conference
 
Key Takeaway from Huawei Summit 2010
Key Takeaway from Huawei Summit 2010Key Takeaway from Huawei Summit 2010
Key Takeaway from Huawei Summit 2010
 
Hong Kong Movie
Hong Kong MovieHong Kong Movie
Hong Kong Movie
 

Último

Último (20)

DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 

Leveraging mobile technology for Point-of-Sale marketing