News story about UK media owner Guardian Media Group plc's announcement that it will handle commercial airtime sales for the three regional 'Saga Radio' stations, written by Grant Goddard in December 2005 for The Radio Magazine.

1. NEWS: COMMERCIAL AIRTIME
ON THREE 'SAGA RADIO'
STATIONS TO BE SOLD BY
GUARDIAN MEDIA GROUP
by
GRANT GODDARD
www.grantgoddard.co.uk
December 2005

2. News: Commercial Airtime On Three 'Saga Radio' Stations To Be Sold By Guardian Media Group Page 2
©2005 Grant Goddard
Guardian Media Group plc [GMG] will sell airtime for Saga’s three regional
stations in the East Midlands, West Midlands and Glasgow, replacing the
company’s own in-house sales operation for those areas. The change will give
GMG an 8% share of commercial radio listening, putting it fourth after GCap
Media plc, EMAP plc and Chrysalis plc.
Julian Carter, director of sales at GMG Radio, said: "We are delighted to be
working with 'Saga Radio', and the addition of its stations to our own 'Real
Radio' and 'Smooth FM' brands means we are now an extremely powerful buy
for agencies targeting the adult market."
[First published in 'The Radio Magazine' as 'GMG To Sell Saga Ads', #713, 7 December 2005]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk