9. Setting the
RIGHT
PRICEb a s e d o n v a r i o u s f a c t o r s
1. Establish pricing goals
2. Estimate demand, costs, and profits
3. Choose a price strategy
4. Fine tune with pricing tactics
5. Results lead to the right price
13. Status-Quo
Setting prices for your products that
will maintain current price levels or
meet the price levels of the
competition.
.
Pricing Objectives
14. Pricing Strategy
A basic, long-term pricing framework,
which establishes the initial price for a
product and the intended direction for
price movements over the PLC.
W hat is a