3. WHY WOMEN LIKE PINTEREST
THE REASONS AS TO WHY WOMEN AND WOMEN’S BRANDS ARE DRIVING THE TRAFFIC ON PINTEREST
• FEMALE FRIENDLY: The portal is much more organized and user friendly as
compared to Facebook, Twitter and other Social Media Platforms. It allows
the female population to neatly display all their plans, aspirations, dreams
and also their ambitions.
• BETTER PLATFORM FOR WOMEN: The creative use of images on the site makes it a
better platform for women who live saying things with pictures rather than
just words.
CASE STUDY
Says Jayshree Mulhekar, a professional copywriter, “It reminds me of the girlfriends I had in high school, who
would cut out articles and pictures from magazines and pin them up on the display boards of their rooms. I
would say Pinterest is the internet based equivalent of the same.”
Today, even housewives have started using Pinterest as a platform to share recipes, likes and dislikes. Neeta
Shah, a 30 year old homemaker from Mumbai, who was shown Pinterest by her 12 year old daughter, is
addicted to talking about and sharing different delicacies that she makes at home, “I love sharing the recipes
of the dishes I learnt from my mom and mother-in-law over the years. With the way I see kids addicted to the
social bug, the only way to get them interested about cooking is through platforms like these where their peers
too are a part of the discussion” source: socialsamosa.com
4. OREO AMONG THE FIRST TO ADOPT PINTEREST
THEIR 3,311 FOLLOWERS MAY NOT BE IMPRESSIVE BUT..
9. Allrecipes creates a seamless food sharing experience
SOURCE: http://business.pinterest.com/case-study-allrecipes/
10. HOW BRANDS CAN DO IT?
• Fundamentals: Set up pages brand wise.
• START A CAMPAIGN: Start with the basic “Pin it to win
it”. Let user pin their own pictures and stories. Users
generated contents are sometime beyond imagination.
• GUEST PINNERS: Invite guest pinners to pin on brand
pages.
