9. An
advocacy
relevant
to
Bayan’s
brand
equity
and
corporate
mission:
Let
the
Filipino
Voice
Be
Heard!
Objective:
Empower Filipinos to
teach their Lolas and
Lolos how to use the
Internet to stay in
touch. In doing so, we
can help bring the
senior voice of the
Philippines back to the
family and society,
achieving a greater
sense of
connectedness
15. • Integrated with the ads
• Integrated with the pr
Active on every
significant social
networking site
An ad you can
talk to
A character you
can connect with
Finally,
a
Teleco
with
a
friendly,
approachable
face.