1. 1) For Industry Insights
2) Existing user surveys
3) New user groups
4) Feedback
Step 0:
5) Tie up with research groups
Research
1) Establish brand guidelines
2) Create content plan
1) Update the process by
Step 1: 3) Identify target groups
the learning’s Step 5:
Plan 4) Enroll trade associations
2) Update strategy with Update and groups
agreed timelines
5) Plan score cards
3) Feedback to planning
Marketing
Lifecycle
1) Define business metrics
Step 2: 2) Define turn-around times
Define 3) Create Quality score for
Step 4:
1) Measure success leads
Measure
2) Identify the working 4) Define R&R
channels
3) Optimize low
performing below Step 3: 1) Identify resources
channels Execute 2) Execute content plan
3) Follow up on the requests
4) Tie up with industry leaders like
Google for affiliate marketing 1