Salesforce Partners are focusing on customer retention by driving adoption, cross-sell/upsell, and maximizing renewal rates across their install base.
Hear how Salesforce Partner, Brainshark, increased their customer retention by 7% in just 12 months by defining and adopting a customer health scoring system.
Since understanding their customer’s overall health, Brainshark has greater accuracy in renewals forecasting and prioritizing the activities of their Customer Success teams.
Join us on Tuesday, August 11th at 10 am (PT) as we share the secrets on increasing revenue from your install base and securing a higher company valuation by focusing on customer retention.
In this webinar, we will specifically answer questions like:
How to move from excel to a Customer Success solution?
Why having customer health scores changes the game?
Why valuations are tied to Customer Success metrics?
Thank you Lincoln I am very happy to be here. I am with Brainshark which is located in Waltham, just outside of Boston and we are a SaaS company. We have a sales enablement solution that increases sales productivity and accelerates revenue through creating better sales conversations. To increase sales productivity, you need to make it EASIER for reps to have more successful sales interactions – every time, and at every stage of the buyer's journey. That's why our solution addresses the 3 key areas that have the greatest impact on sales productivity. Content – To Make it easy for reps to access the best sales content, right when they need it; Training –To onboard new hires faster and keep existing reps up-to-speed and effective; and Insight for sales management so that they can use analytics to understand how sales rep’s knowledge and behavior is affecting sales outcomes.
What goes into the score – integration of systems – weighting – alerting process
This is an example of our health scoring model. Every time Gainsight picks up new data, it will factor that into the health score; no need to update manually.
You can assign different weights for each vital sign to account for some being a more important indicator toward customer health than others.
This is an example of our health scoring model. Every time Gainsight picks up new data, it will factor that into the health score; no need to update manually.
You can assign different weights for each vital sign to account for some being a more important indicator toward customer health than others.