RTB: the Solution to Omnichannel Consumers & Campaigns
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Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce? George Frangakis, Managing Director of ForestView, has the answers.
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RTB: the Solution to Omnichannel Consumers & Campaigns
- 1. RTB: The Solution to Omnichannel Consumers & Campaigns By George Frangakis, Managing Director, ForestView
- 2. More daily transactions than NYSE & NASDAQ combined One in five display ad dollars went to RTB in 2013 49% Annual Growth
- 3. Western european market growing: $381m in 2012 $3.3 billion in 2017 28% of worldwide online ad spending by 2017
- 4. Real Time Bidding Multi sourced data signals + Programmatic Data Unlock targeting and optimization decisions
- 5. Digital Omnichannel User Experience Digital Omnichannel Campaigns Cross Channel Campaigns "an integrated sales experience with information-rich experience of online shopping" Display Email Social Affiliate Search Mobile Retargeting
- 9. CONVERSION Buy Audience, Not Just Inventory
- 10. OPTIMISATION OPTIMISATION Media Channel Type of ads Placement Positioning Creative Images Text Call to Action Targeting Creative Interests Age Groups Demographic Data Dependant Real Time Bidding Techniques Buying
- 11. 1st Data Filter 2nd Data Filter CPA CPA Display -34,61% -39,15% Search +9,84% +2,21% Social -18,73% -24,38% Retargeting -26,55% -31,65% JAN 2014 CASE STUDY