Looking to take control of your online reviews but not sure where to start? This guide's for you!

1. Online
Reviews
The Small Business
Owner’s Guide

2. If you need more convincing, check out these stats
from a recent local consumer review survey.
are swaying purchasing decisions.
online reviews
It’s clear that

3. • 52% are more likely
to use local businesses
with positive reviews versus
28 percent who make their
decision based on location and convenience.
• 52% trust authentic online reviews as much
as word-of-mouth from friends and family.
• 76% stated they use online reviews to select
the local businesses they will use.

4. of your online reviews and reputation.
In this guide we walk you through a step-by-step
process for taking control

5. Start With Google Plus,
Yelp and YAHOO Local
Step 1:

6. should form the foundation of your online
review strategy. Here’s why:
Google Plus, Yelp and YAHOO Local

7. Google Plus
Google continues to be the primary search engine people use to
search for products and services. If your company has star reviews
on your Google Plus page, they will show up in the search results.
You can also have your star reviews show up in your pay per click ads.

8. are also likely to rank higher in the search results. So, start by
setting up or claiming your Google Plus page, which you can learn
how to do here.
Businesses with reviews on Google Plus

9. Is the most popular consumer review site on the internet. There
are currently 57 Million consumer reviews on Yelp, reviewing
almost every type of business. In the first quarter of 2014, Yelp
averaged 132 Million visitors a month.
Yelp

10. The number of reviews are up 46% over the last year, and the
number of unique visitors grew by 30%. (Source: Yelp Q1 2014
Earnings Slidedeck).
!
Yelp review pages also rank highly in Google and are pulled directly
into YAHOO and Bing search results.
Yelp is also growing quickly.

11. Yelp review pages also rank highly in Google and are
pulled directly into YAHOO and Bing search results.

12. For more on how to setup your Yelp page for maximum
effectiveness see our Ultimate Guide To Yelp.

13. YAHOO LOCAL
While likely becoming less important now that YAHOO and Bing are
using Yelp Reviews, YAHOO local is still a very large review site that
should not be ignored. You can find a full guide on how to setup
and optimize your YAHOO Local Listing here.

14. A Note on CitySearch and Insider Pages
While not as important as Google Plus or Yelp, Citysearch and
Insider Pages are also large review sites. Other review sites also
pull in reviews from both these sites.
Once you finish your Google Plus, Yelp and YAHOO Local pages, go
ahead and set these two up as well. The process is very similar.

15. Claim/Setup Your Review Page
On Industry Specific Sites
Step 2:

16. This is especially true for Restaurants, Hotels,
Local Service Businesses and Healthcare
providers.
Many potential customers will
also search review sites
specific to
your industry.

17. Here is a breakdown of the major sites for
each type of business.
• Trip Advisor
• YAHOO Travel
• Booking.com
• Expedia
• Priceline
• Hotels.com
• Travelocity
• Kayak
• Orbitz
• Hotwire
• Travelzoo
• Lonely Planet
• Cheap Tickets
• Fodor’s
Travel and Hotels:

18. • Zagat
• Open Table
• Urban Spoon
• Menupages
• Grubhub
• Trip Advisor (For Restaurants)
Restaurants:

19. • Healthgrades.com
• Healthcarereviews.com
• ZocDoc.com
• Care.com
• Vitals.com
• RateMD.com
Healthcare:
!
• Angie’s List
• Yellowpages.com
• Search Google For local
listing sites specific to
your area.
Other Local
Service Businesses:

20. Review Google Search
Results For Your Industry
and Company Name
Step 3:

21. is to search
Google and see what other
sites are ranking for your
business name and
industry related search
terms.
Next,

23. are are likely to place more
emphasis on the review sites
that we have already listed,
than a smaller site.
Your
potential
customers

24. Now that you know where to get reviews it's time for:
Step 4:How To Ask For Reviews.
Step 5:How To Respond To Positive and Negative Reviews.
Step 6:How To Integrate Reviews Into Your Marketing.
For The Full Article That Includes These Steps
Click Here

25. Now that you know where to get reviews it's time for:
Step 4:How To Ask For Reviews.
Step 5:How To Respond To Positive and Negative Reviews.
Step 6:How To Integrate Reviews Into Your Marketing.
For The Full Article That Includes These Steps
Click Here

26. Now that you know where to get reviews it's time for:
Step 4:How To Ask For Reviews.
Step 5:How To Respond To Positive and Negative Reviews.
Step 6:How To Integrate Reviews Into Your Marketing.
For The Full Article That Includes These Steps
Click Here