In today's presentation we are going to continue the discussion on online marketing, with a look at the 7 steps you can take to rank your site at the top of google's search results.

1. How To Rank In Google’s Local results
by FitSmallBusiness.com

2. Step 1: Set-Up Google Plus Page

3. Your Business’s Google + Page shows
up in Google search and Google Maps
(Click here to learn how to set up your Google + page)

4. Step 2: Keyword Research

5. Keywords are what people type into
Google when looking for your business.
(Use the free Google Adwords keyword tool here.)

6. Keep In Mind
1. How would your customers search? No industry jargon.
2. In Google’s keyword tool select “exact” search.
3. Use “long tail” keywords (ie. brooklyn cosmetic dentist
vs. NYC Dentist)
(Learn more here and here)

7. Step 3: Optimize Your Google Plus Page

8. •Rework the tagline and about us section of your Google
Plus page so that they include your keywords.
•Also keep the keywords in mind when saving images,
videos and the titles/descriptions.

9. Step 4: Optimize Your Website

10. •Business name, address and phone number with local area code
have to be present on all pages.
•Try to include the above information and your keywords in your
site’s title tags and meta descriptions. (Use the YOAST SEO plugin
for this)
•Embed a Google Map on your “contact us” page.
Optimizing Your Website
(Don’t have a website yet? Click here)

11. Step 5: Get Structured Citations

12. Structured citations are when your business is listed
in places such as business directories and internet
yellow pages.
(Click here for a list of places to get structured citations)

13. Step 6: Get Unstructured Citations

14. Unstructured citations would be things like a mention
of your business in a local newspaper article, press
release, online job board etc.
(Click here and here for ideas on how to get unstructured citations)

15. Step 7: Get Reviews on Google Plus and Yelp

16. HOW?

17. 1. Ask your customers
for reviews.
2. Ad links to your review
pages from your website.

18. 3. Include please give us a
review links in your emails.
4. Send out customer
feedback surveys and then
ask for reviews from those
who gave you high marks.

19. If you do these things you
should be jumping to the top of
google in no time!

20. To see the rest of our online
marketing series....

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