How to build a thriving online community

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The document discusses how to create a thriving online community for a business. It notes that most online communities fail because they are not started for the right reasons like extreme loyalty and new sources of revenue. It recommends integrating any online community with a company's products, promotions, and prices. The key is to think like an amateur by finding a strong interest or passion, using simple technology, starting small, and growing over time by writing about the community and starting interesting discussions to build relationships.

Negócios

Online Communities How to create a thriving online community for your business Richard Millington Richard@feverbee.com www.feverbee.com

“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”

Thewrong reasons to start a community ,[object Object]

Integrate your products, promotion and price

Only start a community if you want the benefits a community can offer AND can integrate the community with your organization

“That’s great. But how do you actually do it?”

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