SlideShare uma empresa Scribd logo

Social media strategy 101

•
•
FSC Interactive
FSC Interactive
TecnologiaNegócios
1 de 6
Baixar para ler offline
Social Media Strategy 101 SLSBC 2011
1. Goals • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
2. Audience Who is your audience? What do you know about them? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
3. Channels What channels should you use and what will be best for your company/brand? • Facebook: B2C • Twitter: B2B, B2C • YouTube: B2C • Blog: B2B, B2C
4. Resources • Time • Man Power • Accountability and Responsibility
The Four “C’s” of Social Media • Content • Always provide interesting and valuable content, don’t just post to post • Consistency • Create a schedule and stick to it, even if it’s just 15 minutes a day. Consistency is key • Customization • Set yourself a part from the competition by customizing your online presence • Community • The most important of all the “C’s” don’t forget that the reason you’re on social media is to build your community – be thoughtful and genuine with those people

Recomendados

Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
 
Final presentation
Final presentationFinal presentation
Final presentationDanny Toney
 
The Good The Bad & The Ugly of Social Media
The Good The Bad & The Ugly of Social MediaThe Good The Bad & The Ugly of Social Media
The Good The Bad & The Ugly of Social MediaSay Digital Media
 
ASHA Convention - Social Media Strategies for Horse Professionals
ASHA Convention - Social Media Strategies for Horse ProfessionalsASHA Convention - Social Media Strategies for Horse Professionals
ASHA Convention - Social Media Strategies for Horse ProfessionalsChad Mendell
 
Media campaigns assignment 2
Media campaigns assignment 2Media campaigns assignment 2
Media campaigns assignment 2Dawn Thompson
 
Power2 Leaderlab Presentation: Building your online executive presence
Power2 Leaderlab Presentation: Building your online executive presencePower2 Leaderlab Presentation: Building your online executive presence
Power2 Leaderlab Presentation: Building your online executive presenceLisa Peyton
 
Volunteer Global Impact
Volunteer Global ImpactVolunteer Global Impact
Volunteer Global ImpactRachel Keen
 
Social, Mobile
Social, MobileSocial, Mobile
Social, MobileShannon Kinney
 

Recomendados

Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
 
Final presentation
Final presentationFinal presentation
Final presentationDanny Toney
 
The Good The Bad & The Ugly of Social Media
The Good The Bad & The Ugly of Social MediaThe Good The Bad & The Ugly of Social Media
The Good The Bad & The Ugly of Social MediaSay Digital Media
 
ASHA Convention - Social Media Strategies for Horse Professionals
ASHA Convention - Social Media Strategies for Horse ProfessionalsASHA Convention - Social Media Strategies for Horse Professionals
ASHA Convention - Social Media Strategies for Horse ProfessionalsChad Mendell
 
Media campaigns assignment 2
Media campaigns assignment 2Media campaigns assignment 2
Media campaigns assignment 2Dawn Thompson
 
Power2 Leaderlab Presentation: Building your online executive presence
Power2 Leaderlab Presentation: Building your online executive presencePower2 Leaderlab Presentation: Building your online executive presence
Power2 Leaderlab Presentation: Building your online executive presenceLisa Peyton
 
Volunteer Global Impact
Volunteer Global ImpactVolunteer Global Impact
Volunteer Global ImpactRachel Keen
 
Social, Mobile
Social, MobileSocial, Mobile
Social, MobileShannon Kinney
 
Project1final3
Project1final3Project1final3
Project1final3Zulie Mederos
 
Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and BrandingHammad Siddiqui
 
Social Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandSocial Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandWRAL
 
Social Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationSocial Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
 
Social Media DeLaTorre
Social Media DeLaTorreSocial Media DeLaTorre
Social Media DeLaTorrekalebdela
 
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Campdirectionsym
 
Digital and Social Media Strategies for Spas
Digital and Social Media Strategies for SpasDigital and Social Media Strategies for Spas
Digital and Social Media Strategies for SpasMirum India - A WPP Group Company
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry DigitalSherpa
 
20 year marketing plan v61 18
20 year marketing plan v61 1820 year marketing plan v61 18
20 year marketing plan v61 18Lynie Tumabini
 
Pinterest presentation
Pinterest presentationPinterest presentation
Pinterest presentationPalak Bahadur
 
Casia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsCasia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsNitin Jain
 
Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and EtiquettesAmit Agrawal
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBen Teoh
 
Digital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersDigital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersJamie Tieche
 
Become a social media hero
Become a social media heroBecome a social media hero
Become a social media heroBlackbaud Pacific
 
Prez-Social.ppt
Prez-Social.pptPrez-Social.ppt
Prez-Social.pptramslefunk1
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Alexandra Kulas
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsTwoBees: Digital Media Training & Consultancy
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
 
Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media PresenceBob Turner
 

Mais conteúdo relacionado

Mais procurados

Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and BrandingHammad Siddiqui
 
Social Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandSocial Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandWRAL
 
Social Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationSocial Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
 
Social Media DeLaTorre
Social Media DeLaTorreSocial Media DeLaTorre
Social Media DeLaTorrekalebdela
 
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Campdirectionsym
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry DigitalSherpa
 
20 year marketing plan v61 18
20 year marketing plan v61 1820 year marketing plan v61 18
20 year marketing plan v61 18Lynie Tumabini
 
Pinterest presentation
Pinterest presentationPinterest presentation
Pinterest presentationPalak Bahadur
 
Casia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsCasia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsNitin Jain
 

Mais procurados (12)

Project1final3
Project1final3Project1final3
Project1final3
 
Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and Branding
 
Social Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandSocial Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom Brand
 
Social Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationSocial Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent Presentation
 
Social Media DeLaTorre
Social Media DeLaTorreSocial Media DeLaTorre
Social Media DeLaTorre
 
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Digital and Social Media Strategies for Spas
Digital and Social Media Strategies for SpasDigital and Social Media Strategies for Spas
Digital and Social Media Strategies for Spas
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry
 
20 year marketing plan v61 18
20 year marketing plan v61 1820 year marketing plan v61 18
20 year marketing plan v61 18
 
Pinterest presentation
Pinterest presentationPinterest presentation
Pinterest presentation
 
Casia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsCasia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimals
 

Semelhante a Social media strategy 101

Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and EtiquettesAmit Agrawal
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBen Teoh
 
Digital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersDigital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersJamie Tieche
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Alexandra Kulas
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
 
Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media PresenceBob Turner
 
Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Dan Cohen
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0Vbout.com
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofitsCommunicate & Howe!
 
North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy Max Kringen
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social MediaJeff Achen
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherPure360
 
Va women in biz 2014 social strategy
Va women in biz 2014 social strategyVa women in biz 2014 social strategy
Va women in biz 2014 social strategyKristen Ferrer
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 

Semelhante a Social media strategy 101 (20)

Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and Etiquettes
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profit
 
Digital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersDigital Marketing & Social Media for Beginners
Digital Marketing & Social Media for Beginners
 
Become a social media hero
Become a social media heroBecome a social media hero
Become a social media hero
 
Prez-Social.ppt
Prez-Social.pptPrez-Social.ppt
Prez-Social.ppt
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
 
Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media Presence
 
Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofits
 
North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social Media
 
Social Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful EntrepreneurSocial Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful Entrepreneur
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media together
 
Va women in biz 2014 social strategy
Va women in biz 2014 social strategyVa women in biz 2014 social strategy
Va women in biz 2014 social strategy
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 

Mais de FSC Interactive

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Interactive
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Interactive
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Interactive
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USFSC Interactive
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your EventFSC Interactive
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing BasicsFSC Interactive
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social MediaFSC Interactive
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social MediaFSC Interactive
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online MediaFSC Interactive
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaFSC Interactive
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACFSC Interactive
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 TrainingFSC Interactive
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12FSC Interactive
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012FSC Interactive
 

Mais de FSC Interactive (20)

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnola
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your Event
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case Study
 
Hoot suite 101
Hoot suite 101Hoot suite 101
Hoot suite 101
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social Media
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social Media
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online Media
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social Media
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHAC
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 Training
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
Facebook privacy
Facebook privacyFacebook privacy
Facebook privacy
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
 
NOEW 2012 presentation
NOEW 2012 presentationNOEW 2012 presentation
NOEW 2012 presentation
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social Media
 

Último

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 

Último (20)

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 

Social media strategy 101

  • 1. Social Media Strategy 101 SLSBC 2011
  • 2. 1. Goals • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
  • 3. 2. Audience Who is your audience? What do you know about them? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
  • 4. 3. Channels What channels should you use and what will be best for your company/brand? • Facebook: B2C • Twitter: B2B, B2C • YouTube: B2C • Blog: B2B, B2C
  • 5. 4. Resources • Time • Man Power • Accountability and Responsibility
  • 6. The Four “C’s” of Social Media • Content • Always provide interesting and valuable content, don’t just post to post • Consistency • Create a schedule and stick to it, even if it’s just 15 minutes a day. Consistency is key • Customization • Set yourself a part from the competition by customizing your online presence • Community • The most important of all the “C’s” don’t forget that the reason you’re on social media is to build your community – be thoughtful and genuine with those people