Presented at NACE Conference 2014: Nationwide Career Center Social Media Survey 2013: Findings and Best Practices by Eva Kubu, Princeton University
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Presented at the National Association of Colleges & Employers national conference in June 2014. Findings of a 2013 nationwide survey of career centers regarding use of social media to educate and engage students. Learn about growth in social media activity, engagement across multiple platforms, plus strategy, management and planning models. Also, the most effective tools and tactics, and best practices for engaging students, employers, alumni, campus partners and the media.
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Presented at NACE Conference 2014: Nationwide Career Center Social Media Survey 2013: Findings and Best Practices by Eva Kubu, Princeton University
- 3. What’s the next big idea?
- 4. Are we racing to jump onto the next “hot” platform?
- 5. A 1 3 4 1 – No Growth 4 career centers 3 – Moderate Growth 4 – 36 career centers Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services
- 6. 0% 20% 40% 60% 80% 100% Facebook Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 90% 90% 50% 11% 10% 10%
- 7. American University Engagement & Cross-promotion with Campus Partners
- 9. 1-5 hours 6-10 hours 11-15 hours 16-20 hours 26-30 hours 21-25 hours 36-40 hours More then 40 hours Less than 1 hour 4.4% 0% 10% 20% 30% 40% 50% 31-35 hours Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 44.4% 26.7% 6.7% 7.7% 2.2% 4.4% 1.1% 2.2%
- 10. 0% 20% 40% 60% 80% Student workers or interns manage Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 44.4% 25.5% 9% 9% 6.7% 5.5%
- 11. Columbia University Cross-functional team approach for LinkedIn
- 12. None 0% 20% 40% 60% 80% Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 74.4% 74.4% 6.7% 3.3% 7.7%
- 13. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services Does Your Career Center Have A Formal Strategy for no 57% no 36% yes 64% yes 43%
- 14. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services How Are You Engaging with Employers? 0% 60% 26.7% 15.5% 11.1% 10% 71.1% 70%
- 15. Engaging Employers using Prezi & Screenr University of North Carolina at Chapel Hill 2014 Technology Excellence Award
- 16. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services Does Your Career Center Have Formal Goals for Social Media? Goals for Social Media yes 63% no 37% Increase Followers Increase Engagement Expand Content & Techniques Other* Increase Overall Visibility 0% 5% 10% 15% 20% 25% 30% 18% 16% 9% 5% 4% 27% 9%
- 17. Best Practices Tag Cloud
- 18. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services Rate Your Career Center’s Level of Engagement 0% 10% 20% 30% 40% 50% Facebook LinkedIn Various/Not Measured Integrated Job Board/Blog/Other Highest Level of Follower Engagement 1% No Engagement 6% Engagement 76% Slight Engagement 18% Moderate Engagement 42.2% 27.8% 16.6% 4.4% 2.2% 2.2% 2.2% 1.1% 1.1% Weekly engagement across all platforms = comments, likes, shares, retweets, direct messages, repins, etc. 0 = No 1-20 = Slight 20-40 = Moderate 40+ = Significant
- 19. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 0% 20% 40% 60% Other* 54.4% 44.4% 36.4% 32.2% 12.2% 7%
- 20. University of Arizona Policies and Guidelines for Social Media
- 21. Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services yes 53%no 21% unknown 20%
- 22. Social Media Successes Total survey responses = 96; n = 90 career centers Survey conducted by Evangeline Kubu, Princeton University Career Services 20% 13% New Content 11% Social/Editorial Planning 9% Gaming 9% Hashtags 9% New Channels 9% 7% 7% Tweetchats/Hangouts
- 23. Engaging Students using Gamification: University of Maryland
- 24. Engaging Students with Student & Alumni Success Stories University of Florida
- 25. Engaging Students with Student & Alumni Success Stories University of Washington
- 26. Engaging Students using Student Bloggers Northwestern’s Summer Intern Blog Series
- 27. Engaging Alumni & Students: What’s it like to be a working ORANGE? @SyracuseU alumni share details of their work days and answer questions Syracuse University 2014 Technology Excellence Award Finalist
- 28. Engaging Alumni & Students via LinkedIn groups Villanova University
- 29. Engaging Employers & Students with Tweetchats Bucknell University
- 30. Engaging Employers/Alumni & Students with Hangouts DePaul University
- 31. Engaging the Media: Package Your Story Princeton University
- 32. Thank You to the Schools that Participated in the Survey! American University Babson College Ball State University Baruch College, Zicklin School of Business Belmont University Boston College Boston University Bowling Green State University Brandeis University Broadview University Brown University Bryant University Bucknell University California University of Pennsylvania Case Western Reserve University School of Law College of Charleston College of DuPage College of William and Mary Columbia University CUNY School of Professional Studies DePaul University Drexel University, LeBow College of Business Duke University East Stroudsburg University Fashion Institute of Technology Franklin & Marshall College Furman University George Washington University Georgetown University Harper College Immaculata University John Carroll University Kalamazoo College Lafayette College Lehigh University Lesley University Macalester College Middlebury College Middlesex County College Massachusetts Institute of Technology New York Institute of Technology Northeastern University Northwestern University New York University Penn State University Queens University of Charlotte Quinsigamond Community College Rutgers University Saint Joseph's University Simon Fraser University, Beedie School of Business St. John's University Stanford University Swarthmore College Syracuse University The Chicago School of Professional Psychology The University of the Arts University of North Carolina, Asheville University of North Carolina, Chapel Hill University of North Carolina, Wilmington University of California, Berkeley University of California, Irvine University of Chicago University of Dayton University of Detroit, Mercy University of Kansas University of Maryland, College Park University of Michigan, Ross School of Business University of Minnesota, Morris University of New Hampshire University of New Haven University of Pennsylvania University of Pittsburgh University of Puerto Rico at Bayamon University of Richmond University of Saskatchewan University of St. Thomas MN University of Texas at Dallas University of the Pacific, Eberhardt School of Business University of Utah University of Virginia University of Washington Seattle University of Southern California, Price School of Public Policy Villanova University Wake Forest University Washburn University Wellesley College West Chester University of Pennsylvania Whittier College William Woods University Worcester Polytechnic Institute
- 33. @eva_kubu @princetoncareer Thank You & Best of Luck with Your Future Social Media Efforts www.linkedin.com/in/evakubu