Micro-Location Explained

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This document discusses micro-location and iBeacon technology. It defines micro-location as proximity detection rather than GPS-based location tracking. iBeacons use Bluetooth Low Energy signals to detect proximity within a range of around 50 meters. The document outlines some potential uses of iBeacon technology, including mobile apps that can provide contextual information, alerts or notifications to users when they enter or exit an iBeacon's broadcast region. Examples mentioned include retail apps that can provide shelf-level product information, museum apps that share exhibit details, and indoor navigation assistance.

Tecnologia Negócios

An iPhone and a Nexus
5 walk into a bar…
DC should be
talking about
mobile.

Misconceptions
NOT GPS…  
Micro-location is about proximity not location
NOT about spying, tracking, or watching… 
Micro-location beacons themselves record nothing

Now with more 
Advertising Packets!!!
Up to 50m Range*

Preamble 
(1 Byte)
Protocol Data Unit"
(2-39 Bytes)
CRC"
(3 Bytes)
Access
Address 
(4 Bytes)
Advertising  
Packet

Protocol Data Unit"
(39 Bytes)
Header 
(2 Bytes)
iBeacon 
Preﬁx"
(9 Bytes)
UUID"
(16 Bytes)
Major"
(2 Bytes)
Minor"
(2 Bytes)
Power"
(2 Bytes)
MAC"
(6 Bytes)
02:01:1a:1a:ff:4c:00:02:15
e2:c5:6d:b5:df:fb:48:d2:b0:60:d0:f5:a7:10:96:e0
00:01 00:01 c5
PDU

Apple Passbook"
+ iBeacon
• Bring a Pass to the
lock screen
• Display a static
message
• No Vibrate, No Sound,
Nothing when unlocked

iOS App (Background)
Callbacks: Enter Region — Exit Region — Ranging*
Do Not need Background Execution"
May not be user killable

iOS App (Running)
Callbacks: 
 
— Enter Region  
— Exit Region  
— Ranging

• Shelf-level shopping apps"
• Alerts, Warnings — Virtual Signs + Caution Tape"
• Museums — Exhibit Level information"
• Indoor Location*"
!
• What if YOUR phone was the beacon?

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Micro-Location Explained

1. 1 Micro-Location  Breakout Session

2. And we’re here because…

3. An iPhone and a Nexus 5 walk into a bar… DC should be talking about mobile.

4. @StateOfMobileDC    #StateOfMobile

5. What is Micro-Location?

6. ! ! ! Beacon  Nearby?

7. Misconceptions NOT GPS…   Micro-location is about proximity not location NOT about spying, tracking, or watching…  Micro-location beacons themselves record nothing

9. months (3-6) year(s) 50m Range*

10. Now with more  Advertising Packets!!! Up to 50m Range*

11. Preamble  (1 Byte) Protocol Data Unit" (2-39 Bytes) CRC" (3 Bytes) Access Address  (4 Bytes) Advertising   Packet

12. Protocol Data Unit" (39 Bytes) Header  (2 Bytes) iBeacon  Preﬁx" (9 Bytes) UUID" (16 Bytes) Major" (2 Bytes) Minor" (2 Bytes) Power" (2 Bytes) MAC" (6 Bytes) 02:01:1a:1a:ff:4c:00:02:15 e2:c5:6d:b5:df:fb:48:d2:b0:60:d0:f5:a7:10:96:e0 00:01 00:01 c5 PDU

13. What can we do with it?

14. Release the Beacons

15. Apple Passbook" + iBeacon • Bring a Pass to the lock screen • Display a static message • No Vibrate, No Sound, Nothing when unlocked

16. iOS App (Background) Callbacks: Enter Region — Exit Region — Ranging* Do Not need Background Execution" May not be user killable

17. iOS App (Running) Callbacks:    — Enter Region   — Exit Region   — Ranging

18. What will people   do with it?

19.

20. • Shelf-level shopping apps" • Alerts, Warnings — Virtual Signs + Caution Tape" • Museums — Exhibit Level information" • Indoor Location*" ! • What if YOUR phone was the beacon?

21. Thanks

Micro-Location Explained

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