Mark D'Andrea created this presentation for the Real Estate industry to show REALTORS the power of using LinkedIn, and the best practices when doing so. Topics discussed are: -Your Profile -Professional Photo (recent) -Headline Title: Customize your headline -Contact Info: Update! -Creating a Unique URL -Public vs. Profile View -Improve your SEO with LinkedIn -Common Mistakes made on LinkedIn -Go live to Social Solutions

1. Tracy
says hi.
LinkedInMore than just an Online Resume

2. More than Just an Online Resume

3. Agenda
1. Your Profile
 Professional Photo (recent)
 Headline Title: Customize your headline
 Contact Info: Update!
 Creating a Unique URL
2. Public vs. Profile View
3. Improve your SEO with LinkedIn
4. Common Mistakes made on LinkedIn
5. Go live to Social Solutions

4. Update your Profile

5. Update your Photo
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6. Update your Photo
8 Mistakes You Should Never Make On LinkedIn
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Not Using a Picture –
“You’re seven times more likely to have your profile viewed if you have
one. Like a house that’s on sale, the assumption is that if there’s no
photo, something’s wrong.”
Putting Up the Wrong Picture - “No dog, no husband, no baby!”
Another photo blunder: Misrepresenting your appearance.

7. Update your Photo
Edit Profile

8. Update your Photo

9. Update your Photo

10. Title Customization

11. Title Customization

12. Title Customization

13. Update Contact Info

14. Update Contact Info

15. Creating a Unique URL
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16. Creating a Unique URL
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17. Creating a Unique URL
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18. Public vs. Profile View

19. Profile View

20. Public View

21. Side by Side

22. Profile View
Edit Profile

23. Manage Public View

24. Manage Public View
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25. Improve your SEO

26. Improve your LinkedIn SEO
How to Increase the Visibility of Your Business Profile
By AJ Kumar
What most LinkedIn users aren't aware of is that the results displayed for these searches aren't
random. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving
the businesses and individuals who have optimized their accounts correctly a leg up in using the
service to find jobs, clients and more.
If you're using LinkedIn for any of these purposes, getting a strong ranking in its internal search
results should be a top priority. Here's how to do it:
Fill out your profile completely
Include relevant search keywords in profile
NO: "best Raleigh NC accounting practice." YES: "accountant" or "accountant NC."
Expand your network.
First, make it a point to connect with your past coworkers, managers, clients and other contacts.
Once you've completed this step, you can try to further improve your LinkedIn search presence by
reaching out to new contacts, especially people who share your professional interests and
qualifications.
Participate in LinkedIn Groups

27. Improve your LinkedIn SEO
LinkedIn SEO Tricks to Help Raise Your Profile Rank
 Give Your URL A Catchy Name
 Smart Keywords
Getting extra mileage out of your LinkedIn profile is simple and only takes a few steps. When pinging to Google the
details of your LinkedIn profile, you can expect to receive more inquiries and job opportunities as your clout continues
to grow within pre-determined search results.
 By filling out all the basic information fields on your profile,
 enabling public access,
 using keywords and,
 creating a custom URL…
You can leave a good impression and make yourself remember-able to
those who find you.

28. Improve your LinkedIn SEO - Results

29. Improve your LinkedIn SEO - Results

30. Common Mistakes made
on LinkedIn

31. Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Using the Default Connection Request

32. Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Using the Default Connection Request

33. Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Neglecting the Privacy Settings

34. Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Skipping the Summary

35. Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Eliminating Past Jobs or Volunteer Work –
“You don’t know what criteria people are looking for, so you want your profile
to be as robust as possible. Maybe they’re looking for a teacher with nursing
experience or they’re Princetonians looking for fellow alums”
Skipping the Status –
“Every few days, put something in your status to keep it fresh, and show you’re
active and engaged—no one will know what you’ve done if you’re not showing
it off.”
NOT ASKING FOR RECOMMENDATIONS!!

36. Go Live to Social Solutions

37. Thank You!
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