Presented on January 26, 2013 to Cornell University students participating in the 8th Annual Women of Substance Retreat in Syracuse, NY.

1. VIRTUAL BRANDING ©
HOW TO EFFECTIVELY CURATE YOUR ONLINE BRAND
@LIZNGONZI, MMH ’98

2. A BIT ABOUT @LIZNGONZI
ENTREPRENEUR | SPEAKER | EDUCATOR
 MARKETING / FUNDRAISING CONSULTANT TO NONPROFITS IN THE US AND AFRICA
 2011-2013 CORNELL SHA ENTREPRENEUR IN RESIDENCE
 ANNUALLY SPEAK IN NUMEROUS CONFERENCES IN THE US AND AFRICA
 TEACH NONPROFITS HOW TO ENGAGE SUPPORTERS ONLINE AND VIA MOBILE
CHANNELS AT NYU HEYMAN CENTER FOR PHILANTHROPY & FUNDRAISING
 MENTOR / COACH TO MANY

3. MY UNDERSTANDING OF WHERE YOU ARE IN YOUR
RESPECTIVE ACADEMIC CAREERS / LIVES
1. LOOKING OBTAIN A GREAT INTERNSHIP OR JOB
2. SEEKING TO GAIN ADMISSION INTO A GRADUATE OR
FELLOWSHIP PROGRAM
3. WORKING TO RETAIN YOUR SCHOLARSHIP OR
STANDING WITHIN THE CORNELL COMMUNITY
4. NEED TO CLEAN-UP SOME MISTAKES YOU MAY
HAVE MADE IN THE PAST
5. HOPING TO FIND A GREAT PARTNER OR FRIEND

4. WHAT YOU SHOULD GAIN FROM THIS SESSION
UNDERSTANDING OF HOW DIGITAL
FOOTPRINTS SHAPE VIRTUAL BRANDS
LESSONS ABOUT WHY YOU SHOULD BE
CAREFUL ONLINE AND ON YOUR PHONE
TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS
EXAMPLES OF HOW TO CURATE THE ONLINE
BRAND YOU NEED TO SUCCESSFULLY PURSUE
YOUR GOALS

5. HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS

6. THE DIGITAL FOOTPRINTS THAT SHAPE YOUR
VIRTUAL BRAND

7. IMPACT OF YOUR DIGITAL FOOTPRINTS
1. PERMANENTLY AVAILABLE
2. ONLINE SEARCHES ARE USED BY
INSTITUTIONS / PEOPLE TO VERIFY
YOUR INFORMATION AND LEARN MORE
ABOUT YOU
3. FAIRLY EASY TO ACCESS
4. CAN HURT / IMPROVE YOUR
REPUTATION

8. CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL
FOOTPRINTS: REJECTION
Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?
A: ARE ADMISSIONS OFFICERS TOO BUSY TO CARE ABOUT FACEBOOK PROFILES?
STEVE LOFLIN, FOUNDER AND CEO, NATIONAL SOCIETY OF COLLEGIATE SCHOLARS
“…WHEN IT COMES TO FACEBOOK, BE SMART ABOUT YOUR PRIVACY SETTINGS AND YOU
CAN CONTROL EXACTLY WHO HAS ACCESS.
NEVERTHELESS, BE AWARE OF HOW YOUR FACEBOOK POSTS MAY BE INTERPRETED BY
SOMEONE WHO DOESN'T KNOW YOU...”
Source: U.S. News & World Report Education Blog

9. CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL
FOOTPRINTS: REJECTION (CONT.)
Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?
A: WHILE SOCIAL NETWORKING, PORTRAY YOURSELF IN A RESPONSIBLE MANNER.
STACEY KOSTELL, DIRECTOR OF ADMISSIONS, UNIVERSITY OF ILLINOIS—URBANA-
CHAMPAIGN
“IT IS POSSIBLE THAT COMMENTS POSTED ON SOCIAL MEDIA SITES, INCLUDING
FACEBOOK, COULD AFFECT YOUR ADMISSION DECISION. ADMISSIONS COUNSELORS AT
ILLINOIS ARE TECH SAVVY AND MONITOR OUR OFFICIAL PRESENCE ON SOCIAL NETWORKS
DAILY. MORE THAN LIKELY, YOUR ENGAGEMENT ON SUCH SITES WOULD ONLY BE
REVIEWED IF THE ADMISSIONS COUNSELORS HAD A REASON.
FOR EXAMPLE, WE MAY SEARCH YOUR PAGE IF ANOTHER STUDENT/PARENT REPORTED A
DISTURBING POST OR YOU WROTE SOMETHING QUESTIONABLE ON OUR
ADMISSIONS/UNIVERSITY PAGE. WE UNDERSTAND THESE ARE SOCIAL SITES, BUT IF ANY
CONTENT IS POSTED THAT COULD BE PERCEIVED AS THREATENING OR HURTFUL, WE HAVE
AN OBLIGATION TO LOOK INTO IT.”
Source: U.S. News & World Report Education Blog

10. CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL
FOOTPRINTS: EMBARRASSMENT
SOURCE: ABC NEWS

11. CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL
FOOTPRINTS: INCARCERATION

12. TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS

13. GOOGLE YOURSELF TO FIND OUT WHAT’S BEEN POSTED ABOUT YOU

14. SETUP A GOOGLE ALERT TO MONITOR WHAT’S BEING POSTED ABOUT YOU

15. BEFORE YOU POST / “LIKE” / TEXT ANYTHING, ASK YOURSELF:
IS THIS SOMETHING THAT I WOULD BE ASHAMED FOR THE
PERSON I MOST RESPECT OR WHO THINKS THE WORLD
OF ME TO SEE?
BECAUSE IT’S VERY FEASIBLE THAT HE / SHE AND
OTHERS COULD POTENTIALLY SEE IT….
MY MOM MY MENTOR MY INTERN

16. CHECK PRIVACY SETTINGS ON FACEBOOK

17. HOW TO CURATE YOUR VIRTUAL BRAND

18. CREATE A DASHBOARD FROM WHICH YOUR VIRTUAL BRAND CAN BE ACCESSED

19. TELL YOUR STORY VISUALLY IN A WAY THAT REFLECTS YOU

20. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A
THOUGHT LEADER

21. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A
THOUGHT LEADER

22. USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A
THOUGHT LEADER

23. SHOWCASE YOUR WORK

24. CURATE YOUR EMAIL ACCOUNT SIGNATURE

25. MAKE YOUR VOICEMAIL GREETING PROFESSIONAL

26. Thank You!

27. Liz Ngonzi
ENN1@Cornell.Edu
@LizNgonzi
646.397.7782
SlideShare.net/ElizabethNgonzi
LizNgonzi.com

28. Content: Source:
Liz Ngonzi Video Image: Liz Ngonzi
Can what I post on Facebook http://www.usnews.com/education/blogs/college-admissions-
get me rejected from college? experts/2011/04/06/can-facebook-posts-lead-to-college-rejections
Q & A:
Digital Footprint Word Cloud http://www.wordle.net/
Created Using:
Embarrassing Tweet Images: http://abcnews.go.com/Entertainment/top-embarrassing-celeb-
tweets/story?id=16228640
Dharun Ravi Sentencing http://www.cbsnews.com/8301-504083_162-57438161-504083/dharun-ravi-
Image: sentenced-to-30-days-in-jail-for-rutgers-tyler-clementi-spycam-case/
Liz Ngonzi Google Search http://tinyurl.com/bfxl94f
Results:
Setup a Google Alert Image: http://www.google.com/alerts
Images of Liz Ngonzi with Liz Ngonzi / Cornell University School of Hotel Administration
Three Others:
Facebook Privacy Settings http://www.facebook.com/settings/?tab=privacy
Image:
My About.me Page: http://about.me/lizngonzi
My Pinterest Profile: http://pinterest.com/lizngonzi/
My LinkedIn Profile: http://lnkd.in/N8sm9R
My Apps4Africa Guest Blog http://blog.apps4africa.org/2012/12/15/liz-ngonzis-advice-on-improving-your-
Post: pitch/

29. Content: Source:
My Twitter Profile: http://twitter.com/lizngonzi
My SlideShare Profile Page: http://www.slideshare.net/ElizabethNgonzi
Email Account Signature / Gmail Account Setup:
Setup: https://accounts.google.com/NewAccount?service=mail&continue=http://mail.
google.com/mail/e-11-11ce9a38850b098eb671fac9572599-
5f0495b231ec5e2ed270d58d64bad701dc94ab51&type=2
Gmail Signature Setup:
https://mail.google.com/support/bin/answer.py?answer=8395
Voicemail Greeting Etiquette: http://www.empowermentthroughopportunity.com/Voice%20Mail%20Greeting
%20Etiquette2.pdf
Questions Image: http://allthingsd.com/files/2012/07/10Questions.jpeg
Phone Image: http://gsnb.rutgers.edu/contact.php3
Classroom Math Classroom http://tinyurl.com/7gngvzn
Image: