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I Creative Track
Overview // Content // Speakers
NEXT BERLINI Creative Track

businessmodels?
        spearheadinnovationandpioneerbrand
                          communication?
   corebusinessdisappears

                  BIG IDEA
        postdigital ageofadvertising?

best casestudies                    brand value
                                    Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Overview


Session 1 | 1:30 p.m.   DNA ofthe Post Digital Agency


Session 2 | 3:30 p.m.   People Power


Keynote | 3:30 p.m.     Developing New Tools



                                  Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency




                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency

                                 transformationofmedia
 keychallenges
                      businessopportunities
digital revolution
                                                    vision
       dynamicmediaenvironment

               redefiningcorebusiness
                                  Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency




                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency




                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency




                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency




Martin Gassner                    Matthias Maurer                         Tim Malbon




                                                     Thorsten
                 Mike John Otto
                                                    Schapmann
                                                    Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 2: People Power




                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 2: People Power

         newwaysofbrandmanagement
emergingmarketcasestudies
                                            social non-digital
     socialmechanisms
                   open innovationplatform
  social digital
                                        consumersegments
       consumerparticipation
                              Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 2: People Power




 Will Sansom




Will Sansom | ContagiousMagazine
FROM SOCIAL MARKETING TO SOCIAL BUSINESS
                             Curatedby Elisabeth Stangl
A showcase of brand transformation in China

How to put the People back into
the People‘s Car.




    by Sven John & Georg Warga for NEXT Berlin 2012
NEXT BERLINI Creative Track
Session 2: People Power




                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 2: People Power




                                                  Georg Warga

  Sven John


Georg Warga | Goodstein& Partners
Sven John | GREENKERN
MORPHING: THE PEOPLE‘S CAR PROJECT
                              Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Track 2: People Power




                        Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Track 2: People Power




  Alexander
   Shapiro




Alexander Shapiro | DMG
CHINESE WOMEN OVER 30
                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools


        handsofthemany                     do ityourself
cheaper,
                            renaissance
smallerandinterconnectedto
ols                     newopportunities
open sourceengineering
                          bodiesasinterface

                            Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




                          Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




  JeremyAbbett




Jeremy Abbett | Truth Dare Double Dare
MAKERS – AN INTRODUCTION
                                 Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




      Reverse appropriates tools such as 3D
      scanning and face tracking.




                                              Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




   KyleMcDonald




Kyle McDonald
APPROPRIATING NEW TECHNOLOGIES
                           Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




        Explore the challenges and opportunities
        for work that sits close to the skin.




                                            Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track
Session 3: Developing New Tools




   KateHartman



Kate Hartman | OCAD University, ITP Camp
ON THE BODY
                                Curatedby Elisabeth Stangl
NEXT BERLINI Creative Track


             See youthere !
Session 1 | 1:30 p.m.   DNA ofthe Post Digital Agency

Session 2 | 3:30 p.m.   People Power

Keynote | 3:30 p.m.     Developing New Tools

                                  Curatedby Elisabeth Stangl

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NEXT12 Creative Track curated by 99Faces

  • 1. I Creative Track Overview // Content // Speakers
  • 2. NEXT BERLINI Creative Track businessmodels? spearheadinnovationandpioneerbrand communication? corebusinessdisappears BIG IDEA postdigital ageofadvertising? best casestudies brand value Curatedby Elisabeth Stangl
  • 3. NEXT BERLINI Creative Track Overview Session 1 | 1:30 p.m. DNA ofthe Post Digital Agency Session 2 | 3:30 p.m. People Power Keynote | 3:30 p.m. Developing New Tools Curatedby Elisabeth Stangl
  • 4. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  • 5. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency transformationofmedia keychallenges businessopportunities digital revolution vision dynamicmediaenvironment redefiningcorebusiness Curatedby Elisabeth Stangl
  • 6. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  • 7. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  • 8. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency Curatedby Elisabeth Stangl
  • 9. NEXT BERLINI Creative Track Session 1: DNA ofthe Post Digital Agency Martin Gassner Matthias Maurer Tim Malbon Thorsten Mike John Otto Schapmann Curatedby Elisabeth Stangl
  • 10. NEXT BERLINI Creative Track Session 2: People Power Curatedby Elisabeth Stangl
  • 11. NEXT BERLINI Creative Track Session 2: People Power newwaysofbrandmanagement emergingmarketcasestudies social non-digital socialmechanisms open innovationplatform social digital consumersegments consumerparticipation Curatedby Elisabeth Stangl
  • 12. NEXT BERLINI Creative Track Session 2: People Power Will Sansom Will Sansom | ContagiousMagazine FROM SOCIAL MARKETING TO SOCIAL BUSINESS Curatedby Elisabeth Stangl
  • 13. A showcase of brand transformation in China How to put the People back into the People‘s Car. by Sven John & Georg Warga for NEXT Berlin 2012
  • 14. NEXT BERLINI Creative Track Session 2: People Power Curatedby Elisabeth Stangl
  • 15. NEXT BERLINI Creative Track Session 2: People Power Georg Warga Sven John Georg Warga | Goodstein& Partners Sven John | GREENKERN MORPHING: THE PEOPLE‘S CAR PROJECT Curatedby Elisabeth Stangl
  • 16. NEXT BERLINI Creative Track Track 2: People Power Curatedby Elisabeth Stangl
  • 17. NEXT BERLINI Creative Track Track 2: People Power Alexander Shapiro Alexander Shapiro | DMG CHINESE WOMEN OVER 30 Curatedby Elisabeth Stangl
  • 18. NEXT BERLINI Creative Track Session 3: Developing New Tools Curatedby Elisabeth Stangl
  • 19. NEXT BERLINI Creative Track Session 3: Developing New Tools handsofthemany do ityourself cheaper, renaissance smallerandinterconnectedto ols newopportunities open sourceengineering bodiesasinterface Curatedby Elisabeth Stangl
  • 20. NEXT BERLINI Creative Track Session 3: Developing New Tools Curatedby Elisabeth Stangl
  • 21. NEXT BERLINI Creative Track Session 3: Developing New Tools JeremyAbbett Jeremy Abbett | Truth Dare Double Dare MAKERS – AN INTRODUCTION Curatedby Elisabeth Stangl
  • 22. NEXT BERLINI Creative Track Session 3: Developing New Tools Reverse appropriates tools such as 3D scanning and face tracking. Curatedby Elisabeth Stangl
  • 23. NEXT BERLINI Creative Track Session 3: Developing New Tools KyleMcDonald Kyle McDonald APPROPRIATING NEW TECHNOLOGIES Curatedby Elisabeth Stangl
  • 24. NEXT BERLINI Creative Track Session 3: Developing New Tools Explore the challenges and opportunities for work that sits close to the skin. Curatedby Elisabeth Stangl
  • 25. NEXT BERLINI Creative Track Session 3: Developing New Tools KateHartman Kate Hartman | OCAD University, ITP Camp ON THE BODY Curatedby Elisabeth Stangl
  • 26.
  • 27. NEXT BERLINI Creative Track See youthere ! Session 1 | 1:30 p.m. DNA ofthe Post Digital Agency Session 2 | 3:30 p.m. People Power Keynote | 3:30 p.m. Developing New Tools Curatedby Elisabeth Stangl