Google Grants 101: or, Adwords for the Arts

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Emerging Leaders of New York Arts

Cynthia Lugo, Media Strategist, AD Lubow Arts Marketing: Learn how to receive free advertising for your organization on Google Adwords. Cynthia, an experienced Adwords professional, will walk you through the Google Grants process, including how to select keywords and successfully optimize your campaign. If your goal is to increase your ranking in Google search results, than this presentation is for you.

Negócios Tecnologia

Google Grants 101: or, Adwords for the Arts Presented by Cynthia Lugo, AD LUBOW www.adlubow.com

What is Google Grants? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Google Adwords?

Google Organic Search Results

Google Sponsored Search Results

Imagine Your Nonprofit/Arts Org Here!

Advantages of Keyword Advertising/ Pay-per-click/Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do I create an effective Adwords campaign? ,[object Object]

Build a Foundation with Strong Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How People Search 94% of people in the U.S. search with multi-word phrases

Keyword Study#1: A Film Nonprofit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broad Match Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Negative Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Group Similar Keywords into Ad Groups ,[object Object],[object Object],[object Object]

How do I write an effective ad? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Keyword: Cancer Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Include a Call to Action ,[object Object],[object Object],[object Object],[object Object]

Regional and Local Targeting ,[object Object]

How to Manage Your Campaign

How Adwords works ,[object Object],[object Object],[object Object]

Tracking Your Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grant Details ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ineligible Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is my organization eligible? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Contact Me! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Google Grants 101: or, Adwords for the Arts

1. Google Grants 101: or, Adwords for the Arts Presented by Cynthia Lugo, AD LUBOW www.adlubow.com

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3. What is Google Adwords?

4. Google Organic Search Results

5. Google Sponsored Search Results

6. Imagine Your Nonprofit/Arts Org Here!

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10. How People Search 94% of people in the U.S. search with multi-word phrases

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20. How to Manage Your Campaign

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