presentation given at the BLAZE conference on May 29, 2013. BLAZE is presented by the Business Marketing Association and is the largest B2B marketing conference in the world.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Howl with your wolf pack
1. Howl
With Your
Wolf PackMobile Sales Enablement
for Your Road Warriors
Elton Mayfield
Greg Olson
www.ermarketing.net
emayfield@ermarketing.net
@eltonmayfield
www.growlagency.com
greg@growlagency.com
@digitalolson
3. Things That Are Dead
PDAs
Paid email
accounts
Cassette decks
Dial-up
Getting film
developed
Digital/video
cameras
Movie rental
stores
Maps
Classifieds
The landline
Long distance
charges
Pay phones
VCRs
Fax machines
Phonebooks,
dictionaries,
encyclopedias
Calling 411
CDs & DVDs
Snail-mail bills
Buttons (on
devices)
Losing touch
Paper
Record stores
Paper Books
Book shelves
Feature phones
Desktops
Privacy
11. It’s time for
Mobile Sales Enablement
35.7%
Increase in tablet
spend in 2012
90%
Consider mobile
sales enablement
a priority
@EltonMayfield #EGwolfpack @DigitalOlson
$26B
Amount
businesses will
spend on mobile
app development
12. Transform Your Sales Process Now!
23%
more firms attain
their sales quotas
when employing
a sales mobility
strategy
47%
marketing execs say
they DO NOT have a
strong relationship with
sales regarding
crafting and
producing content
Sales Marketing
60%
amount customers
progress through the
purchase decision-
making process
before engaging a
sales rep
Customers
17. Aircell needed
to clear the air.
The Aircell Solution Builder
app guides users through
the process of selecting an
airborne communication
system to meet their
needs.
Phase
Development
& Test Internally
@EltonMayfield #EGwolfpack @DigitalOlson
19. Make Life Easier. Use Existing Tools.
Understand the limits of mobile devices to access your existing content.
Does VPN work?
Does my team need to be connected?
Look for existing
tools to meet
your needs.
@EltonMayfield #EGwolfpack @DigitalOlson
22. Knowing is half the battle...
…And now you know
Elton Mayfield
@eltonmayfield
linkedin.com/in/eltonmayfield
www.ermarketing.net
Greg Olson
@digitalolson
linkedin.com/in/gpolson
www.growlagency.com
Notas do Editor
86% of us can’t even put the phone down while we are watching TV. We are checking email, surfing the web, playing games.
How many of you can touch your phone right now without getting up? (pull phone out of pocket) We all suffer from a rapidly growing phobia.
Nomophobia is being ridden with anxiety caused by being out of cell phone coverage and plagued by a fear of losing our cell phones.
Your customer is accessing media the whole day and their mobile device is the one screen that threads them all together.Mobile as a marketing channel is 24/7, relevant and very targetable and measurable.
Alas we have your sales team. Whether 1 or 1000’s, walk through any airport, airplane, convention center and you will find meetings beeing done across from ipads and smartphones. Mobile content is being consumed at such a growing rate and the tactile nature of your device is awesome.
35.7 % increase in tablet spend in 2012. Only CIO spending category to experience double digit increase.$26B Amount businesses will spend on mobile application development & mobile process reinvention in the next 4 years.909% organizations who consider mobile sales enablement a priority
These can also be questions to your organization.
Win More Deals -Real time access to informationIncreased Productivity/Streamline processes = more time sellingSell Smarter -Knowledge gained from mobile analytics drive better decisions. And shorten sales cycles.
What are other industries doing?What are we doing manually?How can we make life easier?