Howl with your wolf pack
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presentation given at the BLAZE conference on May 29, 2013. BLAZE is presented by the Business Marketing Association and is the largest B2B marketing conference in the world.
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Howl with your wolf pack
- 1. Howl With Your Wolf PackMobile Sales Enablement for Your Road Warriors Elton Mayfield Greg Olson www.ermarketing.net emayfield@ermarketing.net @eltonmayfield www.growlagency.com greg@growlagency.com @digitalolson
- 3. Things That Are Dead PDAs Paid email accounts Cassette decks Dial-up Getting film developed Digital/video cameras Movie rental stores Maps Classifieds The landline Long distance charges Pay phones VCRs Fax machines Phonebooks, dictionaries, encyclopedias Calling 411 CDs & DVDs Snail-mail bills Buttons (on devices) Losing touch Paper Record stores Paper Books Book shelves Feature phones Desktops Privacy
- 4. @EltonMayfield #EGwolfpack @DigitalOlson Mobile Has Come A Long Way
- 5. The Splinternet SMS/MMS Mobile Email Location-based Services Mobile Site Mobile Web App Mobile App iPad site iPad App QR Codes NFC Foursquare Facebook Facebook Places Instagram Twitter Scanning Social Commerce @EltonMayfield #EGwolfpack @DigitalOlson
- 6. OVER MOBILE USERS USE THEIR DEVICES WHILE WATCHING TV @EltonMayfield #EGwolfpack @DigitalOlson
- 7. OVER MOBILE USERS HAVE THEIR DEVICE WITHIN ARMS REACH, 24/7 @EltonMayfield #EGwolfpack @DigitalOlson
- 8. Are you a nomophobic? Where’s my cell phone???? @EltonMayfield #EGwolfpack @DigitalOlson
- 9. A Through B @EltonMayfield #EGwolfpack @DigitalOlson
- 10. Supercharge Your Sales Team E&G @EltonMayfield #EGwolfpack @DigitalOlson
- 11. It’s time for Mobile Sales Enablement 35.7% Increase in tablet spend in 2012 90% Consider mobile sales enablement a priority @EltonMayfield #EGwolfpack @DigitalOlson $26B Amount businesses will spend on mobile app development
- 12. Transform Your Sales Process Now! 23% more firms attain their sales quotas when employing a sales mobility strategy 47% marketing execs say they DO NOT have a strong relationship with sales regarding crafting and producing content Sales Marketing 60% amount customers progress through the purchase decision- making process before engaging a sales rep Customers
- 13. Customers Benefits: 1. Increases satisfaction 2. Customer buying experience 3. Improved data accuracy @EltonMayfield #EGwolfpack @DigitalOlson
- 14. The Big Payoff Win More Deals • Increased Productivity • Sell Smarter • CELL PHONE WITH CHART • Animation removed to save file size
- 15. Sometimes, old school is just old. .
- 16. Large Companies
- 17. Aircell needed to clear the air. The Aircell Solution Builder app guides users through the process of selecting an airborne communication system to meet their needs. Phase Development & Test Internally @EltonMayfield #EGwolfpack @DigitalOlson
- 19. Make Life Easier. Use Existing Tools. Understand the limits of mobile devices to access your existing content. Does VPN work? Does my team need to be connected? Look for existing tools to meet your needs. @EltonMayfield #EGwolfpack @DigitalOlson
- 20. Questions We Asked Ourselves
- 22. Knowing is half the battle... …And now you know Elton Mayfield @eltonmayfield linkedin.com/in/eltonmayfield www.ermarketing.net Greg Olson @digitalolson linkedin.com/in/gpolson www.growlagency.com
Editor's Notes
- 86% of us can’t even put the phone down while we are watching TV. We are checking email, surfing the web, playing games.
- How many of you can touch your phone right now without getting up? (pull phone out of pocket) We all suffer from a rapidly growing phobia.
- Nomophobia is being ridden with anxiety caused by being out of cell phone coverage and plagued by a fear of losing our cell phones.
- Your customer is accessing media the whole day and their mobile device is the one screen that threads them all together.Mobile as a marketing channel is 24/7, relevant and very targetable and measurable.
- Alas we have your sales team. Whether 1 or 1000’s, walk through any airport, airplane, convention center and you will find meetings beeing done across from ipads and smartphones. Mobile content is being consumed at such a growing rate and the tactile nature of your device is awesome.
- 35.7 % increase in tablet spend in 2012. Only CIO spending category to experience double digit increase.$26B Amount businesses will spend on mobile application development & mobile process reinvention in the next 4 years.909% organizations who consider mobile sales enablement a priority
- These can also be questions to your organization.
- Win More Deals -Real time access to informationIncreased Productivity/Streamline processes = more time sellingSell Smarter -Knowledge gained from mobile analytics drive better decisions. And shorten sales cycles.
- What are other industries doing?What are we doing manually?How can we make life easier?