Protein-fortified food & beverage market opportunities
Protein is a macronutrient that is growing in appeal and demand in today’s market. Consumers of all ages recognize its benefits in muscle health, weight and energy management and actively seek it in the foods they buy. Here some facts about proteins
DuPont Food Security Forum in Australia: Feeding Asia-Pacific
Protein Infographic
1. DUPONT NUTRITION & HEALTH
Protein-fortified food & beverage market opportunities
Protein is a macronutrient that is growing in appeal and demand
in today’s market. Consumers of all ages recognize its benefits
in muscle health, weight and energy management and actively
seek it in the foods they buy.PROTEIN
PROTEIN IS IN DEMAND1
of consumers try to consume a certain amount or as much protein as possible daily.
CONSUMERS RECOGNIZE PROTEIN’S MANY BENEFITS1
WHO’S FOCUSED ON PROTEIN: MILLENNIALS,
EDUCATED CONSUMERS, WOMEN
50%
Very important/somewhat important:
91% 87% 76% 72% 63%
Protein in diet Builds muscle Recovery from exercise Feel full Weight loss
of Millennials claim
to be focused on
increasing protein.2(age 18-29)
of Millennials use
protein powders
once a weekor more.2
of consumers consider protein when
making decisions about food purchases,
with women and highly-educated
consumers indexing higher.3
58%