Display ads (banners, flash, etc.) are no longer the domain only of the large and moneyed. With no-minimum real-time RTB platforms like SiteScout, even the smallest boutique hotels and niche outdoor brands can afford to get their visual messages in front of the right people at the right time.

1. MERCURYcsc
SOCIAL SECURITY
June 14, 2013
Friday, July 26, 13

2. ONLINE DISPLAY
ADVERTISING
FOR GEOTRAVEL
BRANDS
(from @DONNIECLAPP)
Friday, July 26, 13

3. Friday, July 26, 13

4. ARGGGGH!
WE CAN BE HERE
BECAUSE WE'RE RICH
(OR PRETTY)
Friday, July 26, 13

5. Friday, July 26, 13

6. Friday, July 26, 13

7. Friday, July 26, 13

8. SELF-SERVE ONLINE
AD PLATFORMS
Friday, July 26, 13

9. Low Creative Overhead
No Minimum Spend
SELF-SERVE ONLINE
AD PLATFORMS
No Contracts
Lots of Actionable Data
Friday, July 26, 13

10. ADWORDS SPEND
Q1-Q2 2012
Friday, July 26, 13

11. AMAZON: $54 MILLION
U of PHOENIX: $37.9 MILLION
ADWORDS SPEND
Q1-Q2 2012
Friday, July 26, 13

12. Friday, July 26, 13

13. Friday, July 26, 13

14. Friday, July 26, 13

15. Friday, July 26, 13

16. Friday, July 26, 13

17. RTB
=
REAL-TIME
BIDDING
Friday, July 26, 13

18. TRADITIONAL DISPLAY
AD PROBLEMS
Friday, July 26, 13

19. Cost of Entry
Lack of Transparency
TRADITIONAL DISPLAY
AD PROBLEMS
Data is Delayed
CPM vs. CPC
Friday, July 26, 13

20. Friday, July 26, 13

21. Friday, July 26, 13

22. Friday, July 26, 13

23. [GHOSTERY
DEMO]
Friday, July 26, 13

24. Friday, July 26, 13

25. Friday, July 26, 13

26. Friday, July 26, 13

27. [SITESCOUT
DEMO]
Friday, July 26, 13

28. SELF-SERVE RTB
ADVANTAGES
Friday, July 26, 13

29. No Minimums
Incredible Transparency
SELF-SERVE RTB
ADVANTAGES
Real-Time Actionable Data
Full Control of Targeting
Friday, July 26, 13

30. CAN SELF-SERVE RTB
DO IT?
✓
✓
✓
✓
Friday, July 26, 13

31. Target Mobile Devices
Frequency Capping
CAN SELF-SERVE RTB
DO IT?
View-Through Conversions
Audience Capture
✓
✓
✓
✓
Friday, July 26, 13

32. CAN SELF-SERVE RTB
DO IT?
✓
✓
✓
✓
Friday, July 26, 13

33. Conversion Tracking
Demographic Targeting
CAN SELF-SERVE RTB
DO IT?
Flash/Rich Media
Geo-Targeting
✓
✓
✓
✓
Friday, July 26, 13

34. CAN SELF-SERVE RTB
DO IT?
✓
✓
✓
✓
Friday, July 26, 13

35. GPS Fencing
Retargeting
CAN SELF-SERVE RTB
DO IT?
Day Parting
OS/Device Targeting
✓
✓
✓
✓
Friday, July 26, 13

36. CAN SELF-SERVE RTB
DO IT?
✓
✓
✓
✓
Friday, July 26, 13

37. Contextual Page Targeting
Brand Protection
CAN SELF-SERVE RTB
DO IT?
Whitelist/Blacklist
Postback URL Tracking
✓
✓
✓
✓
Friday, July 26, 13

38. CAMPAIGN
IDEAS
Friday, July 26, 13

39. HTL EMAIL
CLICKERS
Friday, July 26, 13

40. MONTANA AD
CLICKERS
Friday, July 26, 13

41. WPD CART
ABANDONERS
Friday, July 26, 13

42. HOMEWORK.
Friday, July 26, 13

43. #QUESTIONS?
Friday, July 26, 13