analyze persuasive techniques, apply persuasion to your writing, brainstorm your life, Students practice persuasive art at the end of the presentation

1. Strategies

2.  Analyze persuasive techniques
 Brainstorm persuasiveness from your life
 Apply principles to your writing

3.  Can you remember a time when you convinced
some one to do something they may not have
done without you? Perhaps your parents did
something because you asked them to or a friend
may have persuaded you to do something you
would not normally have done.
 Take a few minutes to brainstorm about a time like
this in your life.
 Share with your classmates.

4.  What can we see in common with our stories?
 What methods work?
 Offer something for what you want them to get or do
 Offer to do something with the person
 Lie to them…Make them feel like they’re part of a
special group
 Tit for tat…I will do this if you do that
 Use guilt –guilt trip
 Threaten
 Tease them, nag them,
 What methods do not work?
 Threatening….

5.  1-Make them feel comfortable doing what it is you
want them to do.
 2-Provide them with good facts or argument
 3-Use persuasive language/words
 Bribery with something they like
 Use big words they don’t know to make them feel
stupid
 Confuse them
 Reverse psychology

6.  Tell them it is chocolate milk
 Give them a lot of money
 Tell them it is good for them
 Offer to “drink” some and pretend to do so tell
them mmmmm….that’s good.
 Tell them every one is doing it…bandwagon
 Mom said you had to

7.  http://www.youtube.com/watch?v=y26IPHcdY2s
 Analysis: What made you want to use Purell?
 So, what worked?
 The visuals, especially germs & stuff
 Threat to your health-important to you
 Cartoons
 Maintaining good hygiene
 The look of the product-easy to use and carry
around
 Using statistics

9.  Some of these methods work better when we see
them and hear them like in a commercial.
 Other methods work when we write.
 Which methods will work for us when we write?
 List:
 Word choice
 Use statistics
 Appeal to the audience’s emotions

10.  What are your weaknesses?
 How can you use weakness to persuade?
 http://www.youtube.com/watch?v=GpZHFNGo5c
Q&feature=related

11.  Sometimes persuasion can backfire because we are not
aware of the audience’s personal limits…
 Let’s see what happens when persuasion backfires…
 http://www.youtube.com/watch?v=hEZYdGDkkV4
 Too cheesy-too happy, looked fake
 No excitement at all-boring
 The stain was not real
 Too plain
 Words were not effective
 Not much color
 Product was not sold to the audience
 She could’ve pulled out a different shirt

12.  Make a list of things you would never buy from
anyone.
 Pair up
 Try to persuade the other person to buy one of
those things using your best persuasive tactics.
 Go!

13.  Now that you have learned about persuasion, what
works, what doesn’t work, and your audience…you
can now persuade any one to do anything! Right?