Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing

•

11 gostaram•2,544 visualizações

Distilled

Negócios Esportes

A STRATEGIC APPROACH TO
CREATIVE CONTENT
MARKETING
Brian Clark
CEO - Copyblogger Media
@copyblogger

Unaware
Attraction
Permission
Conversion
Sale

Unaware
Attraction
Permission
Conversion
Ordinary World
Call to Adventure
Meeting the Mentor
Crossing the Threshold
Sale

5Cs
‣ Context
‣ Cornerstone
‣ Connection
‣ Conversion
‣ Copy

FIND OUT THEIR PROBLEMS AND DESIRES,
MAKE THEM THE HERO,
AND HELP THEM ON THEIR JOURNEY

CORNERSTONE
‣ What do they need to know?

CONNECTION
‣ What do they need to engage?

CONVERSION
‣ What do they need to believe?

‣ Great product or service
‣ Fantastic value
‣ Communicate benefits
‣ Overcome lingering objections
‣ Reverse risk

‣Cornerstone = Educate
‣Connection = Engage
‣Conversion = Evangelize

Brian Clark
@copyblogger
http://copyblogger.com/

Mais conteúdo relacionado

Mais procurados

4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill

Becoming Known in your business or industryNOW Digital Marketing

Becoming knownwcto1wcto2017

Building Relevance in B2B Content MarketingMike Merrill

Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo

Leading in leaner timesJonty Fisher

Social Media Saac October 2010Dana Zezzo, CAS

Increase you online presence 2014Better Homes and Gardens Real Estate

Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo

7 Reasons Social Media is Perfect for Nonprofits Dave Kerpen

Get Your Site to Sell with CRO (Conversion Rate Optimization)Robert Clarke

Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'Distilled

The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo

The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled

STL Digital Symposium: Understanding Emotional TriggersStefania Accardo

I Hate the Term CRM. It Sounds Like an Acronym for a Disease.Emily H. Griebel

Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content Leonardo

You Had Me at Hello: Tips for Building Relationships with Media and Influence...prnewswire

Mais procurados (20)

4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...

Becoming Known in your business or industry

Becoming knownwcto1

Building Relevance in B2B Content Marketing

Google & Leonardo Provide Smart SEO Strategies to Drive Direct Bookings

Leading in leaner times

Social Media Saac October 2010

Increase you online presence 2014

Webinar - Drive Direct Bookings with a Killer Mobile Website

7 Reasons Social Media is Perfect for Nonprofits

Get Your Site to Sell with CRO (Conversion Rate Optimization)

Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'

The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...

The Evolving Travel Shopping Journey: Searching for Travel Inspiration

The Edge: The 2% House Advantage That Turns Soft Sales Into Hard Cash - Trish...

SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...

STL Digital Symposium: Understanding Emotional Triggers

I Hate the Term CRM. It Sounds Like an Acronym for a Disease.

Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content

You Had Me at Hello: Tips for Building Relationships with Media and Influence...

Destaque

Joanna Lord_SearchLove San Diego 2013_How to Build Brand EvangelistsDistilled

ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen

Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...Joe Rawlinson

Building an international e-commerce businessGary Murray

20 Epic Examples of Content MarketingJoe Pulizzi

Content Marketing Inspiration From John Cleese And Other Creative InnovatorsContent Marketing Institute

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...Content Marketing Institute

Webinar B2B e-commerceStefan Vermeulen

What is UX?David Carr

The Creative Method v2Jason Theodor

How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson

How Google WorksEric Schmidt

The Search for Meaning in B2B MarketingVelocity Partners

Destaque (13)

Joanna Lord_SearchLove San Diego 2013_How to Build Brand Evangelists

ISPO Academy Munich 2015 - International E-Commerce Strategies for Brands

Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Comm...

Building an international e-commerce business

20 Epic Examples of Content Marketing

Content Marketing Inspiration From John Cleese And Other Creative Innovators

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...

Webinar B2B e-commerce

What is UX?

The Creative Method v2

How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team

How Google Works

The Search for Meaning in B2B Marketing

Semelhante a Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing

Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa...Zeek Coleman

Udi Braun Allison PresUDI BC

Earning Media: How to Get Press, Bloggers, and Fans to Talk About Your Brand ...Macy Koch

Introduction to Conversion Optimisationsemrush_webinars

Building your Startup Sales & TractionGuillaume Balas

Anna Talerico PubCon October 90ion interactive

How to get your first 5,000 usersGeneral Assembly

Facebook Traffic + Growing Your Thought LeadershipBrian Carter

Web Marketing for Small BusinessPaul Yeaton

[#GHConf17] PPC Growth — 7 Hacks You Need to TestGrowthHackers

Seedcamp Presentation: Crossing the Pond / Building an AudienceCourtney Myers

Lead Nurturing with StorytellingJosh Hill

Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...Tinuiti

Content Chaos: Navigating the Path to Engagement - Monday 23rd MarchThe Content Council

Marketing 201: Marketing in a Down EconomyGilmore Marketing Concepts Inc.

How to Build an Owned Media EmpireLinkedIn

GA_SocialMediaBootcamp_ChicagoDomingo Meneses

Achieving The ‘Triple Win’  -   Exploring New Ways   For Non-Profits & Busine...Jay Ziskrout

Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Michael Pranikoff

Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff

Semelhante a Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing (20)

Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa...

Udi Braun Allison Pres

Earning Media: How to Get Press, Bloggers, and Fans to Talk About Your Brand ...

Introduction to Conversion Optimisation

Building your Startup Sales & Traction

Anna Talerico PubCon October 90

How to get your first 5,000 users

Facebook Traffic + Growing Your Thought Leadership

Web Marketing for Small Business

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

Seedcamp Presentation: Crossing the Pond / Building an Audience

Lead Nurturing with Storytelling

Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...

Content Chaos: Navigating the Path to Engagement - Monday 23rd March

Marketing 201: Marketing in a Down Economy

How to Build an Owned Media Empire

GA_SocialMediaBootcamp_Chicago

Achieving The ‘Triple Win’  -   Exploring New Ways   For Non-Profits & Busine...

Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...

Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...

Mais de Distilled

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...Distilled

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled

SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled

SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled

Mais de Distilled (20)

SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

Último

Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Organizational Structure Running A Successful BusinessSeta Wicaksana

Market Sizes Sample Report - 2024 EditionMintel Group

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9

Japan IT Week 2024 Brochure by 47Billion (English)Data Analytics Company - 47Billion Inc.

Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057

Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044

Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana

Future Of Sample Report 2024 | Redacted VersionMintel Group

Digital Transformation in the PLM domain - distrib.pdfJos Voskuil

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan