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D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future
1.
1
© 2012 Nokia 9/13/2012
2.
2
© 2012 Nokia 9/13/2012
3.
Purpose of Social
Presences: Presences exist to add value to the community This means being proactive This means being reactive Engage Inspire Building Nurturing Educate relationships advocacy 3 © 2012 Nokia 9/13/2012
4.
Plan Campaigns and
Content and set Objectives If you fail to plan…you plan to fail! 4 © 2012 Nokia 9/13/2012
5.
Content Calendar 5
© 2012 Nokia 9/13/2012
6.
6
© 2012 Nokia 9/13/2012
7.
Meet the QWERTY
Man! 7 © 2012 Nokia 9/13/2012
8.
Campaign Objectives
• Build Awareness & Sales on Nokia Asha Range • Appeal to Youth and excite them • Encourage the conversation around Asha on the Facebook community Campaign Metrics • Number of submissions received & Sales • Talking about this • Total video views and cost per video views • Cost per engagement & Conversion rate 8 © 2012 Nokia 9/13/2012
9.
Roll out plan •
Teaser Video • Amplify through media • Announce and Excite Audience • Sustain 9 © 2012 Nokia 9/13/2012
10.
Send your Challenge 10
© 2012 Nokia 9/13/2012
11.
See the Ads
Watch the Challenges 11 © 2012 Nokia 9/13/2012
12.
See other fan’s
challenges 12 © 2012 Nokia 9/13/2012
13.
Connecting with Consumers 13
© 2012 Nokia 9/13/2012
14.
Youtube results: 14
© 2012 Nokia 9/13/2012
15.
Facebook results: 15
© 2012 Nokia 9/13/2012
16.
Increase of search
over time Nokia Asha 303 searches on Google QWERTY Campaign Launch 16 © 2012 Nokia 9/13/2012 Google Insights for search
17.
NFC – Live
Stream 3D Mapping Event! OBJECTIVE: •Amplify Nokia’s 3D event OVERVIEW: •An invitation to the entire community on Facebook & Twitter to come along to the first NFC 3D projection event in Egypt or view via live stream. •A week before the launch we began the count down to the event. •Those who missed the live stream , were able to watch the video on the tab. 17 © 2012 Nokia 9/13/2012
18.
NFC Live Steam
Results: 18 © 2012 Nokia 9/13/2012
19.
19
© 2012 Nokia 9/13/2012
20.
20
© 2012 Nokia 9/13/2012
21.
Engage
Encourage Participation.. And Reward it! 21 © 2012 Nokia 9/13/2012
22.
Inspire
Bring out the best in your community…. 22 © 2012 Nokia 9/13/2012
23.
Educate
Always add value to your community 23 © 2012 Nokia 9/13/2012
24.
Build Relationships &
Advocacy Know your fans and encourage them to be part of a community. 24 © 2012 Nokia 9/13/2012
25.
Thank you 25
© 2012 Nokia 9/13/2012
26.
But wait….. 26
© 2012 Nokia 9/13/2012
27.
There is still
more 27 © 2012 Nokia 9/13/2012
28.
Augmented RealityReality Definition: (AR)
is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data 28 © 2012 Nokia 9/13/2012
29.
Check us out
on: Facebook.com/NokiaEgypt Youtube.com/NokiaEgypt Twitter.com/NokiaEgypt Omar Rostom Consumer Engagement Manager - North Africa omar.rostom@nokia.com @omarrostom omarrostom.wordpress.com 29 © 2012 Nokia 9/13/2012
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