Diy Seo Tactics for Small Business Owners

•

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DigitalSherpa and OPUBCO present: DIY SEO Tactics for Small Business Owners. This presentation lays out the search engine optimization tactics needed to drive traffic from search!

Carreiras Tecnologia Negócios

DigitalSherpa’s 12 in 12 Webinar Series, presents:

DIY SEO Tactics for Small
Business Owners
!

#DIYSEO!

Today’s Agenda!
Do-it-yourself search engine optimization tactics
specifically designed for the small business owners presented in 12 information packed slides.
Justin Fishaw
Director, Content & Social
DigitalSherpa

David Christopher
Sr. Inbound Marketing Manager
OPUBCO

justin@digitalsherpa.com
@fishaaaw

dchristopher@opubco.com
@davidmchris

Q&A will immediately follow today’s presentation
• Post questions using Go-to-Webinar Chat Box
• Tweet your questions using #DIYSEO

How Does Search Engine
Optimization (SEO) Work?

!

Relevance
What your website says it is about
Authority
What other websites say your website is about
Local SEO
Convincing search engines you are local!

1: Relevance

!

Google Keyword Planner: http://bit.ly/16X4xFn

• 
• 
• 
• 

Page Title
URL
H1
H2

•  Image Alt
•  Body Copy

2: Authority

!

1. 
2. 
3. 
4. 
5. 

Number of linking domains
Authority of linking page/domain
Relevance of linking page/domain
Where the link points to
Authority doesn’t flow through some links (advertising)

11. Is this a legitimate link?

Ways to Build Authority

!

Dangerous
➢ Press Releases Services
➢ Article Directories

Sustainable
➢ News Websites/Press Releases

➢ Link Schemes/Link Farms
➢ Link Exchanges
➢ Comment Spam
➢ Paid Links

➢ Posts on Industry Blogs
➢ Vendor/Supplier Relationships
➢ Professional Associations
➢ Business Directory Listings
➢ Job / Events Promotions
➢ Scholarships & Sponsorships!

Local SEO Ranking Factors

!

1.  (Good) Reviews
2.  Real business address (not PO BOX or residential)
3.  Citations: name, address, phone number (NAP)
4.  Website with good relevance & authority
5.  Correct categories
6.  Centroid bias!

Spay Neuter Experts
Organic Search Traffic!

+2,016%

Questions?

!

David Christopher
Senior Inbound Marketing Manager
@davidmchris
dchristopher@opubco.com

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Diy Seo Tactics for Small Business Owners

1. DigitalSherpa’s 12 in 12 Webinar Series, presents: DIY SEO Tactics for Small Business Owners ! #DIYSEO!

2. Today’s Agenda! Do-it-yourself search engine optimization tactics specifically designed for the small business owners presented in 12 information packed slides. Justin Fishaw Director, Content & Social DigitalSherpa David Christopher Sr. Inbound Marketing Manager OPUBCO justin@digitalsherpa.com @fishaaaw dchristopher@opubco.com @davidmchris Q&A will immediately follow today’s presentation • Post questions using Go-to-Webinar Chat Box • Tweet your questions using #DIYSEO

3. 1st - 20% 2nd - 10% 3rd - 7% 10th - 1%

4. How Does Search Engine Optimization (SEO) Work? ! Relevance What your website says it is about Authority What other websites say your website is about Local SEO Convincing search engines you are local!

5. 1: Relevance ! Google Keyword Planner: http://bit.ly/16X4xFn

6. •  •  •  •  Page Title URL H1 H2 •  Image Alt •  Body Copy

8. 2: Authority ! 1.  2.  3.  4.  5.  Number of linking domains Authority of linking page/domain Relevance of linking page/domain Where the link points to Authority doesn’t flow through some links (advertising) 11. Is this a legitimate link?

9. Keyword Difficulty !

10. Ways to Build Authority ! Dangerous ➢ Press Releases Services ➢ Article Directories Sustainable ➢ News Websites/Press Releases ➢ Link Schemes/Link Farms ➢ Link Exchanges ➢ Comment Spam ➢ Paid Links ➢ Posts on Industry Blogs ➢ Vendor/Supplier Relationships ➢ Professional Associations ➢ Business Directory Listings ➢ Job / Events Promotions ➢ Scholarships & Sponsorships!

11.

12. 3: Local SEO Optimization !

13. Local SEO Ranking Factors ! 1.  (Good) Reviews 2.  Real business address (not PO BOX or residential) 3.  Citations: name, address, phone number (NAP) 4.  Website with good relevance & authority 5.  Correct categories 6.  Centroid bias!

14. Spay Neuter Experts Organic Search Traffic! +2,016%

15. Questions? ! David Christopher Senior Inbound Marketing Manager @davidmchris dchristopher@opubco.com

Diy Seo Tactics for Small Business Owners

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