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Data architecture is foundational to an information-
based operational environment. It is your data
architecture that organizes your data assets so they
can be leveraged in your business strategy to create
real business value.  Even though this is important, not
all data architectures are used effectively. This webinar
describes the use of data architecture as a basic
analysis method. Various uses of data architecture to
inform, clarify, understand, and resolve aspects of a
variety of business problems will be demonstrated. As
opposed to showing how to architect data, your
presenter Dr. Peter Aiken, will show how to use data
architecting to solve business problems. The goal is for
you to be able to envision a number of uses for data
architectures that will raise the perceived utility of this
analysis method in the eyes of the business.
Copyright 2014 by Data Blueprint
1
Welcome: Data Architecture Requirements
Date: May 13, 2014
Time: 2:00 PM ET
Presented by: Peter Aiken, PhD
Copyright 2014 by Data Blueprint
Two Most Commonly Asked Questions
1. Will I get copies of the slides after the
event?
2. Is this being recorded so I can view it
afterwards?
2
Copyright 2014 by Data Blueprint
3
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Copyright 2014 by Data Blueprint
Meet Your Presenter: Dr. Peter Aiken
• Internationally recognized data
management thought-leader
– 30 years of experience
– Recipient of multiple international awards
– Founder, Data Blueprint (datablueprint.com)
• Associate Professor of IS, VCU (vcu.edu)
• (Past) Pres. DAMA International (dama.org)
• 9 books and dozens of articles
• Multi-year immersions with
organizations as diverse as the
US DoD, Deutsche Bank, Nokia, Wells
Fargo, the Commonwealth of Virginia
and Walmart
4
Presented by Peter Aiken, Ph.D.
Data Architecture Requirements
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
6
Copyright 2014 by Data Blueprint
7
You can accomplish
Advanced Data Practices
without becoming proficient
in the Basic Data
Management Practices
however this will:
• Take longer
• Cost more
• Deliver less
• Present
greater
risk
Copyright 2014 by Data Blueprint
Data Management Practices Hierarchy
Basic Data Management Practices
Advanced
Data
Practices
• MDM
• Mining
• Big Data
• Analytics
• Warehousing
• SOA
8
Data Program Management
Data Stewardship Data Development
Data Support Operations
Organizational Data Integration
Data Program
Coordination
Feedback
Data
Development
Copyright 2014 by Data Blueprint
Standard
Data
Organizational Strategies
Goals
Business
Data
Business Value
Application
Models &
Designs
Implementation
Direction
Guidance
9
Organizational
Data Integration
Data
Stewardship
Data Support
Operations
Data
Asset Use
Integrated
Models
Leverage data in organizational activities
Data management
processes and
infrastructure
Combining multiple
assets to produce
extra value
Organizational-entity
subject area data
integration
Provide reliable
data access
Achieve sharing of data
within a business area
Organizational DM Practices
Copyright 2014 by Data Blueprint
10
Manage data coherently.
Share data across boundaries.
Assign responsibilities for data.
Engineer data delivery systems.
Maintain data availability.
Data Program
Coordination
Organizational
Data Integration
Data Stewardship Data Development
Data Support
Operations
Five Integrated DM Practices
Copyright 2014 by Data Blueprint
11
Data Management Functions
DAMA DM BoK & CDMP
• Published by DAMA International
– The professional association for Data
Managers (40 chapters worldwide)
– DMBoK organized around
– Primary data management functions focused
around data delivery to the organization (more
at dama.org)
– Organized around several environmental
elements
• CDMP
– Certified Data Management Professional
– DAMA International and ICCP
– Membership in a distinct group made up of
your fellow professionals
– Recognition for your specialized knowledge in
a choice of 17 specialty areas
– Series of 3 exams
– For more information, please visit:
• http://www.dama.org/i4a/pages/index.cfm?
pageid=3399
• http://iccp.org/certification/designations/cdmp
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
12
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
13
Copyright 2014 by Data Blueprint
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Copyright 2014 by Data Blueprint
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Copyright 2014 by Data Blueprint
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Inspired by: Karen Lopez http://www.information-management.com/newsletters/enterprise_architecture_data_model_ERP_BI-10020246-1.html?pg=2
Data Modeling for Business Value
• Goal must be shared IT/business understanding
– No disagreements = insufficient communication
• Data sharing/exchange is largely and highly automated and
thus dependent on successful engineering
– It is critical to engineer a sound foundation of data modeling basics
(the essence) on which to build advantageous data technologies
• Modeling characteristics change over the course of analysis
– Different model instances may be useful to different analytical problems
• Incorporate motivation (purpose statements) in all modeling
– Modeling is a problem defining as well as a problem solving activity - both are inherent to
architecture
• Use of modeling is much more important than selection of a specific modeling
method
• Models are often living documents
– The more easily it adapts to change, the resource utilization
• Models must have modern access/interface/search technologies
– Models need to be available in an easily searchable manner
• Utility is paramount
– Adding color and diagramming objects customizes models and allows for a more engaging and
enjoyable user review process
Copyright 2014 by Data Blueprint
17
Levels of Abstraction, Completeness and Utility
• Models more downward facing - detail
• Architecture is higher level of abstraction - integration
• In the past architecture attempted to gain complete (perfect)
understanding
– Not timely
– Not feasible
• Focus instead on
architectural components
– Governed by a framework
– More immediate utility
• http://www.architecturalcomponentsinc.com
Copyright 2014 by Data Blueprint
18
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Architecture Management
Copyright 2014 by Data Blueprint
19
Architecture
Architecture is both the process and product
of planning, designing and constructing
space that reflects functional, social, and
aesthetic considerations.
A wider definition may comprise all design
activity from the macro-level (urban design,
landscape architecture) to the micro-level
(construction details and furniture).
In fact, architecture today may refer to the
activity of designing any kind of system and
is often used in the IT world.
Copyright 2014 by Data Blueprint
20
Architecture Representation
• Architectures are the symbolic
representation of the structure,
use and reuse of resources
• Common components are represented
using standardized notation
• Are sufficiently detailed to permit both business analysts and
technical personnel to separately read the same model, and
come away with a common understanding and yet they are
developed effectively
Copyright 2014 by Data Blueprint
21
Understanding
• A specific definition
– 'Understanding an architecture'
– Documented and articulated as a digital blueprint
illustrating the
commonalities and
interconnections
among the
architectural
components
– Ideally the understanding
is shared by systems and humans
Copyright 2013 by Data Blueprint
22
Copyright 2013 by Data Blueprint
healthcare.gov
23
• 55 Contractors!
• "Anyone who has written a
line of code or built a system
from the ground-up cannot
be surprised or even
mildly concerned that
Healthcare.gov did not work
out of the gate,"
Standish Group International
Chairman Jim Johnson said in a
recent podcast.
• "The real news would have
been if it actually did work.
The very fact that most of it
did work at all is a success
in itself."
• Software programmed to
access data using traditional
data management
technologies
• Data components
incorporated "big data
technologies"
http://www.slate.com/articles/technology/bitwise/2013/10/
problems_with_healthcare_gov_cronyism_bad_manage
ment_and_too_many_cooks.html
Copyright 2014 by Data Blueprint
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• Process Architecture
– Arrangement of inputs -> transformations = value -> outputs
– Typical elements: Functions, activities, workflow, events, cycles, products,
procedures
• Systems Architecture
– Applications, software components, interfaces, projects
• Business Architecture
– Goals, strategies, roles, organizational structure, location(s)
• Security Architecture
– Arrangement of security controls relation to IT Architecture
• Technical Architecture/Tarchitecture
– Relation of software capabilities/technology stack
– Structure of the technology infrastructure of an enterprise, solution or system
– Typical elements: Networks, hardware, software platforms, standards/protocols
• Data/Information Architecture
– Arrangement of data assets supporting organizational strategy
– Typical elements: specifications expressed as entities, relationships, attributes,
definitions, values, vocabularies
Typically Managed Architectures
Copyright 2014 by Data Blueprint
Information Architectures
• The underlying (information) design principals upon
which construction is based
– Source: http://architecturepractitioner.blogspot.com/
• … are plans, guiding the transformation of strategic
organizational information needs into specific
information systems development projects
– Source: Internet
• A framework providing a structured description of an
enterprise’s information assets — including structured
data and unstructured or semistructured content —
and the relationship of those assets to business
processes, business management, and IT systems.
– Source: Gene Leganza, Forrester 2009
• "Information architecture is a foundation discipline
describing the theory, principles, guidelines,
standards, conventions, and factors for managing
information as a resource. It produces drawings,
charts, plans, documents, designs, blueprints, and
templates, helping everyone make efficient, effective,
productive and innovative use of all types of
information."
– Source: Information First by Roger & Elaine Evernden, 2003 ISBN 0
7506 5858 4 p.1.
• Defining the data needs of the enterprise and
designing the master blueprints to meet those needs
– Source: DM BoK
25
Copyright 2014 by Data Blueprint
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Illustration by murdock23 @ http://designfestival.com/information-architecture-as-part-of-the-web-design-process/
What do you use an information architecture for?
Copyright 2014 by Data Blueprint
Data Architecture – Better Definition
27
• All organizations have information
architectures
– Some are better understood and
documented (and therefore more
useful to the organization) than
others.
• Common vocabulary expressing
integrated requirements ensuring
that data assets are stored,
arranged, managed, and used in
systems in support of
organizational strategy [Aiken 2010]
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
28
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
29
Copyright 2014 by Data Blueprint
Vocabulary is Important-Tank, Tanks, Tankers, Tanked
30
Copyright 2014 by Data Blueprint
How one inventory item proliferates data throughout the chain
31
555 Subassemblies & subcomponents
17,659 Repair parts or Consumables
System 1:
18,214 Total items
75 Attributes/ item
1,366,050 Total attributes
System 2
47 Total items
15+ Attributes/item
720 Total attributes
System 3
16,594 Total items
73 Attributes/item
1,211,362 Total attributes
System 4
8,535 Total items
16 Attributes/item
136,560 Total attributes
System 5
15,959 Total items
22 Attributes/item
351,098 Total attributes
Total for the five systems show above:
59,350 Items
179 Unique attributes
3,065,790 values
Copyright 2014 by Data Blueprint
32
• Generates unnecessary costs & negative impacts on operations, including:
– Resources are focused on non-value added tasks of maintaining obsolete inventory,
which creates distractions to the agency’s main mission
• Storage
– Physical/real estate needed to house items
• Handling
– Includes transportation and human resources
dedicated to moving, maintaining, counting
and securing outdated inventory
• Opportunity
– Inventory could be returned to manufacturer or
sold to free up financial assets for more needed
and critical supplies
• Systemic
– Cost of inventorying information and maintaing
paper or electronic records which should be used to
support mission-critical acquisitions and distribution
• Maintenance
– Repairing of expired items
Business Value: Agency units are carrying $1.5 billion worth of expired inventory
Copyright 2014 by Data Blueprint
33
Would you build a house without an
architecture sketch?
Model is the sketch of the system to be
built in a project.
Would you like to have an estimate how
much your new house is going to cost?
Your model gives you a very good idea of
how demanding the implementation work
is going to be!
If you hired a set of constructors from all
over the world to build your house, would
you like them to have a common
language?
Model is the common language for the
project team.
Would you like to verify the proposals of
the construction team before the work
gets started?
Models can be reviewed before thousands
of hours of implementation work will be
done.
If it was a great house, would you like to
build something rather similar again, in
another place?
It is possible to implement the system to
various platforms using the same model.
Would you drill into a wall of your house
without a map of the plumbing and electric
lines?
Models document the system built in a
project. This makes life easier for the
support and maintenance!
Why Architectural Models?
Copyright 2014 by Data Blueprint
34
Architecture Example
Copyright 2014 by Data Blueprint
35
Poor Quality Foundation
Copyright 2014 by Data Blueprint
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What they think they are purchasing!
Copyright 2014 by Data Blueprint
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Context Diagrams Show System Boundaries
Copyright 2014 by Data Blueprint
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Too Much Detail
Copyright 2014 by Data Blueprint
39
Web Developers Understand IA
http://www.jeffkerndesign.com
Copyright 2014 by Data Blueprint
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Web Developers Understand IA
http://www.jeffkerndesign.com
Copyright 2014 by Data Blueprint
41
Program F
Program E
Program D
Program G
Program H
Program I
Application
domain 2Application
domain 3
Database Architecture Focus
database
architecture
engineering
effort
DataData
DataData
Data
Data
Data
Focus of a
software
architecture
engineering
effort Program A
Program B
Program C
Program F
Program E
Program D
Program G
Program H
Program I
Application
domain 1
Application
domain 2Application
domain 3
Data
Focus of a
Data
Data
Copyright 2014 by Data Blueprint
42
Data Architecture Focus has Greater Potential Business Value
• Broader focus
than either
software
architecture or
database
architecture
• Analysis scope is
on the system
wide use of data
• Problems caused
by data
exchange or
interface
problems
• Architectural
goals more
strategic than
operational
Copyright 2013 by Data Blueprint
Data
Data
Data
Information
Fact Meaning
Request
Strategic Information Use: Prerequisites
[Built on definitions from Dan Appleton 1983]
Intelligence
Strategic Use
1. Each FACT combines with one or more MEANINGS.
2. Each specific FACT and MEANING combination is referred to as a DATUM.
3. An INFORMATION is one or more DATA that are returned in response to a specific REQUEST
4. INFORMATION REUSE is enabled when one FACT is combined with more than one
MEANING.
5. INTELLIGENCE is INFORMATION associated with its STRATEGIC USES.
6. DATA/INFORMATION must formally arranged into an ARCHITECTURE.
Wisdom & knowledge are
often used synonymously
Data
Data
Data Data
43
Copyright 2014 by Data Blueprint
44
A B
C D
A B
C D
A
D
C
B
How are data structures expressed as architectures?
• Details are
organized into
larger
components
• Larger
components
are organized
into models
• Models are
organized into
architectures
Copyright 2014 by Data Blueprint
45
How are Data Models Expressed as Architectures?
• Attributes are organized into entities/objects
– Attributes are characteristics of "things"
– Entitles/objects are "things" whose information is
managed in support of strategy
– Examples
• Entities/objects are organized into models
– Combinations of attributes and entities are
structured to represent information requirements
– Poorly structured data, constrains organizational
information delivery capabilities
– Examples
• Models are organized into architectures
– When building new systems, architectures are
used to plan development
– More often, data managers do not know what
existing architectures are and - therefore - cannot
make use of them in support of strategy
implementation
– Why no examples?
More Granular
More Abstract
Copyright 2014 by Data Blueprint
46
Architectures Comprise a Network of Networks
Copyright 2014 by Data Blueprint
47
How do data structures support organizational strategy?
• Consider the opposite question?
– Were your systems explicitly designed to be
integrated or otherwise work together?
– If not then what is the likelihood that they will
work well together?
– In all likelihood your organization is spending
between 20-40% of its IT budget
compensating for poor data structure
integration
– They cannot be helpful as long as their
structure is unknown
• Two answers
– Achieving efficiency and
effectiveness goals
– Providing organizational dexterity for rapid
implementation
Computers
Human resources
Communication facilities
Software
Management
responsibilities
Policies,
directives,
and rules
Data
Copyright 2014 by Data Blueprint
48
What Questions Can Architectures Address?
• How and why do the
components interact?
• Where do they go?
• When are they needed?
• Why and how will the
changes be
implemented?
• What should be
managed organization-
wide and what should be
managed locally?
• What standards should
be adopted?
• What vendors should be
chosen?
• What rules should
govern the decisions?
• What policies should
guide the process?
!

!

!

!

Copyright 2014 by Data Blueprint
49
Organizational Needs
become instantiated
and integrated into an Data/Information
Architecture
Informa(on)System)
Requirements
authorizes and
articulates
satisfyspecificorganizationalneeds
Data Architectures produce and are made up of information models that
are developed in response to organizational needs
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
50
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
51
Copyright 2014 by Data Blueprint
52
Less ROT
Technologies
Process
People
Data Leverage
• Permits organizations to better manage their sole non-depleteable, non-
degrading, durable, strategic asset - data
– within the organization, and
– with organizational data exchange partners
• Leverage
– Obtained by implementation of data-centric technologies, processes, and human skill
sets
– Increased by elimination of data ROT (redundant, obsolete, or trivial)
• The bigger the organization, the greater potential leverage exists
• Treating data more asset-like simultaneously
1. lowers organizational IT costs and
2. increases organizational knowledge worker productivity
Copyright 2014 by Data Blueprint
53
Conceptual Logical Physical
Validated
Not Validated
Architecture Evolution Framework
Every change can
be mapped to a
transformation in
this framework!
Copyright 2013 by Data Blueprint
Application-Centric Development
Original articulation from Doug Bagley @ Walmart
54
Data/
Information
Network/
Infrastructure
Systems/
Applications
Goals/
Objectives
Strategy
• In support of strategy, organizations
develop specific goals/objectives
• The goals/objectives drive the development
of specific systems/applications
• Development of systems/applications leads
to network/infrastructure requirements
• Data/information are typically considered
after the systems/applications and network/
infrastructure have been articulated
• Problems with this approach:
– Ensures data is formed to the applications and
not around the organizational-wide information
requirements
– Process are narrowly formed around applications
– Very little data reuse is possible
Copyright 2014 by Data Blueprint
Data-Centric Development
Original articulation from Doug Bagley @ Walmart
55
Systems/
Applications
Network/
Infrastructure
Data/
Information
Goals/
Objectives
Strategy
• In support of strategy, the organization
develops specific goals/objectives
• The goals/objectives drive the development of
specific data/information assets with an eye to
organization-wide usage
• Network/infrastructure components are
developed supporting organizational data use
• Development of systems/applications is
derived from the data/network architecture
• Advantages of this approach:
– Data/information assets are developed from an
organization-wide perspective
– Systems support organizational data needs
and compliment organizational process flows
– Maximum data/information reuse
Copyright 2014 by Data Blueprint
Why is Data Architecture Important?
• Poorly understood
– Data architecture asset value is not well
understood
• Inarticulately explained
– Little opportunity to obtain learning and
experience
• Indirectly experienced
– Cost organizations millions each year in
productivity, redundant and siloed efforts
– Example: Poorly thought out software
purchases
56
Copyright 2014 by Data Blueprint
57
Architectural Work Product
Components may be defined as:
• The intersection of common business functionality and the
subsets of the organizational technology and data
architectures used to implement that functionality
• Component definition is an important activity because CM2 component
engineering is focused on an entire component as an analysis unit. A
concrete example of a component might be
– The business processes, the technology and the data supporting
organizational human resource benefits operations. This same
component could be described simply as the "PeopleSoft™ version
7.5 benefits module implemented on Windows 95." illustrates the
integration of the three primary PeopleSoft metadata structures
describing the: business processes used to organization the work
flow, menu navigation required to access system functionality, and
data which when combined with meanings provided by the panels
provided information to the knowledge workers.
Copyright 2014 by Data Blueprint
58
Engineering Standards
Copyright 2014 by Data Blueprint
System
Process
Process
2
Process
1
Process
3
Subprocess
1.1
Subprocess
1.2
Subprocess
1.3
59
Hierarchical System Functional Decomposition
Copyright 2014 by Data Blueprint
Level 1 Level 2 Level 3
Pay Employment Recruitment
and Selection
personnel Personnel Employee relations
administration Employee compensation changes
Salary planning
Classification and pay
Job evaluation
Benefits administration
Health insurance plans
F lexible spending accounts
Group life insurance
Retirement plans
Payroll Payroll administration
Payroll processing
Payroll interfaces
Development N/A
Training
administration
Career planning and skills
inventory
Work group activities
Health and
safety
Accidents and workers
compensation
Health and safety programs
A three-level
decomposition of
the model views
from the
governmental pay
and personnel
scenario
60
Copyright 2014 by Data Blueprint
H ealth car e system
1 Patient administration
1.1 R egistration
1.2 Admission
1.3 Disposition
1.4 Transfer
1.5 M edical record
1.6 Administration
1.7 Patient billing
1.8 Patient affairs
1.9 Patient management
2 Patient appointments
and scheduling
2.1 Create or maintain
schedules
2.2 Appoint patients
2.3 R ecord patient encounter
2.4 I dentify patient
2.5 I dentify health care
provider
3 Nursing
3.1 Patient care
3.2 Unit management
4 Laboratory
4.1 R esults reporting
4.2 Specimen processing
4.3 R esult entry processing
4.4 Laboratory management
4.5 Workload support
5 Pharmacy
5.1 Unit dose dispensing
5.2 Controlled Drug
I nventory
5.3 Outpatient
6 R adiology
6.1 Scheduling
6.2 E xam processing
6.3 E xam reporting
6.4 Special interest and
teaching
6.5 R adiology workload
reporting
7 Clinical dietetics
7.1 E stablish parameters
7.2 R eceive diet orders
8 Order entry and results
8.1 R eporting
8.2 E nter and maintain
orders
8.3 Obtain results
8.4 R eview patient
information
8.5 Clinical desktop
9 System management
9.1 Logon and security
management
9.2 Archive run
M anagement
9.3 Communication software
9.4 M anagement
9.5 Site management
10 Facility quality assurance
10.1 Provider credentialing
10.2 M onitor and evaluation
A relatively
complex model
view
decomposition
61
Copyright 2014 by Data Blueprint
DSS
"Governors"
Taxpayers Clients
Vendors Program Deliver
62
Data model is comprised of model views
DSS Strategic Data Model
Taxpayer view
Client view
Governance view
Program Delivery view
Vendor view
Copyright 2014 by Data Blueprint
Taxpayer view
Payments Taxpayers
Social
Service
Programs
Taxpayer
Benefits
63
Copyright 2014 by Data Blueprint
Client view
Payments
Clients Client
Benefits
Local
Wellfare
Agencies
64
Copyright 2014 by Data Blueprint
Governance view
Payments
Social
Service
Programs
Governmental
Resources
Governance Governments
State Board
of Social
Services
Policy
Approval
65
Copyright 2014 by Data Blueprint
Social
Service
Programs
Clients
Service
Delivery
Partners
Local
Wellfare
Agencies
66
Program Delivery view
Copyright 2014 by Data Blueprint
Payments
Social
Service
Programs
Clients
Local
Wellfare
Agencies
Goods
and
Services
Vendors
67
Vendor view
Copyright 2014 by Data Blueprint
Governmental
Resources
Governance Governments Payments Taxpayers
State Board
of Social
Services
Social
Service
Programs
Clients Client
Benefits
Taxpayer
Benefits
Policy
Approval
Service
Delivery
Partners
Local
Wellfare
Agencies
Goods
and
Services
Vendors
68
DSS Strategic Level Data Model
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
69
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
70
Copyright 2014 by Data Blueprint
71
Challenge
Package Implementation Example
• "Green screen" legacy system to be replaced with Windows Icons
Mice Pointers (WIMP) interface; and
• Major changes to operational processes
– 1 screen to 23 screens
• Management didn't think workforce could adjust to simultaneous
changes
– Question: "How big a change will it be to replace all instances of
person_identifier with social_security_number?"
• Answer:
– (from "big" consultants) "Not a very big change."
Copyright 2014 by Data Blueprint
Home Page
Business Process
Name
Business Process
Component
Business Process
Component Step
72
PeopleSoft Process Metadata
Home Page Name
(relates to one or more)
Business Process Name
(relates to one or more)
Business Process Component Name
(relates to one or more)
Business Process Component Step Name
Copyright 2014 by Data Blueprint
73
Example Query Outputs
Home Page Name
Business Process Name
Business Process Component Name
Business Process Component Step Name
Peoplesoft Metadata Structure
Copyright 2014 by Data Blueprint
processes
(39)
homepages
(7)
menugroups
(8)
components
(180)
stepnames
(822)
menunames
(86)
panels
(1421)
menuitems
(1149)
menubars
(31)
fields
(7073)
records
(2706)
parents
(264)
reports
(347)
children
(647)
(41) (8)
(182)
(847)
(949)
(86)
(281)
(1259)(1916)
(5873)
(264)
(647)(708)
(647)
(25906)
(347)
74
PeoplesoftMetadataStructure
Quantity
System
Component
Time to make
change Labor Hours
1,400 Panels 15 minutes 350
1,500 Tables 15 minutes 375
984
Business process
component steps
15 minutes 246
Total 971
X $200/hour $194,200
X 5 upgrades $1,000,000
Copyright 2014 by Data Blueprint
75
Business Value - Better Decisions
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
76
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
77
Copyright 2014 by Data Blueprint
78
A National Cancer Institute
• This Virginia cancer center is a
leader in shaping the fight
against cancer
• Over 500 researchers and staff
tend to over 12,000 patients
annually
• This requires robust
information management and
analytical services
• The problem: It takes 1 month
to run a report on an incident,
i.e. a patient’s hospital visit that
shows all touch points
Copyright 2014 by Data Blueprint
Other Departments
SQL
SQLSAS
Cancer
Registry
Claims
Database
File
Export
Physician
Invoices
Patient
(Hospital)
Patient
(Physician)
Patient
(Registry)
Billing Data
(Hospital)
Billing Data
(Physician)
Diagnoses
(Hospital)
Diagnoses
(Physician)
Diagnoses
(Registry)
Physicians
(Hospital)
Physicians
(Physician)
Access
SQL
SQL
SAS
SQL
Excel
Excel
Hospital
Claims
Text
Files FTP FTP
Text
Files
FTP or
Email
Word
Word
Word
Current State Assessment
Copyright 2014 by Data Blueprint
Other Departments
SSI
S
Cancer
Registry
Hospital Claims
Staging
SSI
S
Physician
Invoices
Patient
Demographics
Billing Data
(Hospital)
Billing Data
(Physician)
Diagnoses
(Hospital)
Diagnoses
(Physician)
Diagnoses
(Registry)
Physicians
(Hospital)
Physicians
(Physician)
SSI
S
SSI
S
Consolidated/
Sandbox
SSIS SSA
S
Patient
(Consolidated)
RP
T
Physicians
(Consolidated)
Diagnoses
(Consolidated)
SSR
S
SharePoint
Excel
Email
One-off reports
Reusable reports
Conceptual Target Architecture
0
25
50
75
100
Current Improved
Copyright 2013 by Data Blueprint
Reversing The Measures
• Currently:
– Analysts spend 80% of their time manipulating data and 20% of their time
analyzing data
– Hidden productivity bottlenecks
• After rearchitecting:
– Analysts spend less time manipulating data and more of their time analyzing data
– Significant improvements in knowledge worker productivity
81
Manipulation Analysis
A 20% improvement results in a doubling of productivity!
Copyright 2013 by Data Blueprint
Results: It is not always about money
• Solution:
– Integrate multiple databases into one
to create holistic view of data
– Automation of manual process
• Results:
– Data is passed safely and effectively
– Eliminate inconsistencies,
redundancies, and corruption
– Ability to cross-analyze
– Significantly reduced turnaround time
for matching patients with potential
donor -> increased potential to make
life-saving connection in a manner
that is faster, safer and more reliable
– Increased safe matches from 3 out of
10 to 6 out of 10
82
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
83
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
84
Copyright 2014 by Data Blueprint
Engineering
Architecture
85
Engineering/Architecting Relationship
• Architecting is used to
create and build systems
too complex to be treated
by engineering analysis
alone
• Architects require
technical details as the
exception
• Engineers develop the
technical designs
• Craftsman deliver
components supervised
by:
– Building Contractor
– Manufacturer
USS Midway
& Pancakes
Copyright 2014 by Data Blueprint
86
What is this?
• It is tall
• It has a clutch
• It was built in 1942
• It is still in regular use!
Copyright 2014 by Data Blueprint
Improving Data Quality during System Migration
87
• Challenge
– Millions of NSN/SKUs
maintained in a catalog
– Key and other data stored in
clear text/comment fields
– Original suggestion was manual
approach to text extraction
– Left the data structuring problem unsolved
• Solution
– Proprietary, improvable text extraction process
– Converted non-tabular data into tabular data
– Saved a minimum of $5 million
– Literally person centuries of work
Unmatched
Items
Ignorable
Items
Items
Matched
Week # (% Total) (% Total) (% Total)
1 31.47% 1.34% N/A
2 21.22% 6.97% N/A
3 20.66% 7.49% N/A
4 32.48% 11.99% 55.53%
… … … …
14 9.02% 22.62% 68.36%
15 9.06% 22.62% 68.33%
16 9.53% 22.62% 67.85%
17 9.50% 22.62% 67.88%
18 7.46% 22.62% 69.92%
Copyright 2014 by Data Blueprint
Architecture Derived: Diminishing Returns Determination
88
Time needed to review all NSNs once over the life of the project:Time needed to review all NSNs once over the life of the project:
NSNs 2,000,000
Average time to review & cleanse (in minutes) 5
Total Time (in minutes) 10,000,000
Time available per resource over a one year period of time:Time available per resource over a one year period of time:
Work weeks in a year 48
Work days in a week 5
Work hours in a day 7.5
Work minutes in a day 450
Total Work minutes/year 108,000
Person years required to cleanse each NSN once prior to migration:Person years required to cleanse each NSN once prior to migration:
Minutes needed 10,000,000
Minutes available person/year 108,000
Total Person-Years 92.6
Resource Cost to cleanse NSN's prior to migration:Resource Cost to cleanse NSN's prior to migration:
Avg Salary for SME year (not including overhead) $60,000.00
Projected Years Required to Cleanse/Total DLA Person Year Saved 93
Total Cost to Cleanse/Total DLA Savings to Cleanse NSN's: $5.5 million
Copyright 2014 by Data Blueprint
89
Quantitative Benefits
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
90
• Context: Data Management/DAMA/DM BoK/CDMP?
• What is Data/Information Architecture?
• Why is Data/Information Architecture Important?
• Data Engineering/Leverage
• Example: Software Package Implementation
• Example: Donation Center Processing
• Example: Text Mining/Analytics
• Take Aways, References & Q&A
Copyright 2013 by Data Blueprint
Data Architecture Requirements
91
Copyright 2014 by Data Blueprint
92
Take Aways
• What is an information architecture?
– A structure of data-based information assets
supporting implementation of organizational strategy
– Most organizations have data assets that are not supportive of strategies -
i.e., information architectures that are not helpful
– The really important question is: how can organizations more effectively use their
information architectures to support strategy implementation?
• What is meant by use of an information architecture?
– Application of data assets towards organizational strategic objectives
– Assessed by the maturity of organizational data management practices
– Results in increased capabilities, dexterity, and self awareness
– Accomplished through use of data-centric development practices (including
taxonomies, stewardship, and repository use)
• How does an organization achieve better use of its information
architecture?
– Continuous re-development; the starting point isn't the beginning
– Information architecture components must typically be reengineered
– Using an iterative, incremental approach, typically focusing on one component at a
time and applying formal transformations
June Webinar:
Monetizing Data Management
June 10, 2014 @ 2:00 PM ET/11:00 AM PT
Sign up here:
• www.datablueprint.com/webinar-schedule
• www.Dataversity.net
Brought to you by:
Copyright 2014 by Data Blueprint
Upcoming Events
PETER AIKEN WITH JUANITA BILLINGS
FOREWORD BY JOHN BOTTEGA
MONETIZING
DATA MANAGEMENT
Unlocking the Value in Your Organization’s
Most Important Asset.
Copyright 2014 by Data Blueprint
Questions?
94
+ =

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Data-Ed Online: Data Architecture Requirements

  • 1. Data architecture is foundational to an information- based operational environment. It is your data architecture that organizes your data assets so they can be leveraged in your business strategy to create real business value.  Even though this is important, not all data architectures are used effectively. This webinar describes the use of data architecture as a basic analysis method. Various uses of data architecture to inform, clarify, understand, and resolve aspects of a variety of business problems will be demonstrated. As opposed to showing how to architect data, your presenter Dr. Peter Aiken, will show how to use data architecting to solve business problems. The goal is for you to be able to envision a number of uses for data architectures that will raise the perceived utility of this analysis method in the eyes of the business. Copyright 2014 by Data Blueprint 1 Welcome: Data Architecture Requirements Date: May 13, 2014 Time: 2:00 PM ET Presented by: Peter Aiken, PhD
  • 2. Copyright 2014 by Data Blueprint Two Most Commonly Asked Questions 1. Will I get copies of the slides after the event? 2. Is this being recorded so I can view it afterwards? 2
  • 3. Copyright 2014 by Data Blueprint 3 Like Us on Facebook www.facebook.com/ datablueprint Post questions and comments Find industry news, insightful content and event updates. Join the Group Data Management & Business Intelligence Ask questions, gain insights and collaborate with fellow data management professionals Get Social With Us! Live Twitter Feed Join the conversation! Follow us: @datablueprint @paiken Ask questions and submit your comments: #dataed
  • 4. Copyright 2014 by Data Blueprint Meet Your Presenter: Dr. Peter Aiken • Internationally recognized data management thought-leader – 30 years of experience – Recipient of multiple international awards – Founder, Data Blueprint (datablueprint.com) • Associate Professor of IS, VCU (vcu.edu) • (Past) Pres. DAMA International (dama.org) • 9 books and dozens of articles • Multi-year immersions with organizations as diverse as the US DoD, Deutsche Bank, Nokia, Wells Fargo, the Commonwealth of Virginia and Walmart 4
  • 5. Presented by Peter Aiken, Ph.D. Data Architecture Requirements
  • 6. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 6
  • 7. Copyright 2014 by Data Blueprint 7
  • 8. You can accomplish Advanced Data Practices without becoming proficient in the Basic Data Management Practices however this will: • Take longer • Cost more • Deliver less • Present greater risk Copyright 2014 by Data Blueprint Data Management Practices Hierarchy Basic Data Management Practices Advanced Data Practices • MDM • Mining • Big Data • Analytics • Warehousing • SOA 8 Data Program Management Data Stewardship Data Development Data Support Operations Organizational Data Integration
  • 9. Data Program Coordination Feedback Data Development Copyright 2014 by Data Blueprint Standard Data Organizational Strategies Goals Business Data Business Value Application Models & Designs Implementation Direction Guidance 9 Organizational Data Integration Data Stewardship Data Support Operations Data Asset Use Integrated Models Leverage data in organizational activities Data management processes and infrastructure Combining multiple assets to produce extra value Organizational-entity subject area data integration Provide reliable data access Achieve sharing of data within a business area Organizational DM Practices
  • 10. Copyright 2014 by Data Blueprint 10 Manage data coherently. Share data across boundaries. Assign responsibilities for data. Engineer data delivery systems. Maintain data availability. Data Program Coordination Organizational Data Integration Data Stewardship Data Development Data Support Operations Five Integrated DM Practices
  • 11. Copyright 2014 by Data Blueprint 11 Data Management Functions DAMA DM BoK & CDMP • Published by DAMA International – The professional association for Data Managers (40 chapters worldwide) – DMBoK organized around – Primary data management functions focused around data delivery to the organization (more at dama.org) – Organized around several environmental elements • CDMP – Certified Data Management Professional – DAMA International and ICCP – Membership in a distinct group made up of your fellow professionals – Recognition for your specialized knowledge in a choice of 17 specialty areas – Series of 3 exams – For more information, please visit: • http://www.dama.org/i4a/pages/index.cfm? pageid=3399 • http://iccp.org/certification/designations/cdmp
  • 12. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 12
  • 13. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 13
  • 14. Copyright 2014 by Data Blueprint 14
  • 15. Copyright 2014 by Data Blueprint 15
  • 16. Copyright 2014 by Data Blueprint 16 Inspired by: Karen Lopez http://www.information-management.com/newsletters/enterprise_architecture_data_model_ERP_BI-10020246-1.html?pg=2 Data Modeling for Business Value • Goal must be shared IT/business understanding – No disagreements = insufficient communication • Data sharing/exchange is largely and highly automated and thus dependent on successful engineering – It is critical to engineer a sound foundation of data modeling basics (the essence) on which to build advantageous data technologies • Modeling characteristics change over the course of analysis – Different model instances may be useful to different analytical problems • Incorporate motivation (purpose statements) in all modeling – Modeling is a problem defining as well as a problem solving activity - both are inherent to architecture • Use of modeling is much more important than selection of a specific modeling method • Models are often living documents – The more easily it adapts to change, the resource utilization • Models must have modern access/interface/search technologies – Models need to be available in an easily searchable manner • Utility is paramount – Adding color and diagramming objects customizes models and allows for a more engaging and enjoyable user review process
  • 17. Copyright 2014 by Data Blueprint 17 Levels of Abstraction, Completeness and Utility • Models more downward facing - detail • Architecture is higher level of abstraction - integration • In the past architecture attempted to gain complete (perfect) understanding – Not timely – Not feasible • Focus instead on architectural components – Governed by a framework – More immediate utility • http://www.architecturalcomponentsinc.com
  • 18. Copyright 2014 by Data Blueprint 18 from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International Data Architecture Management
  • 19. Copyright 2014 by Data Blueprint 19 Architecture Architecture is both the process and product of planning, designing and constructing space that reflects functional, social, and aesthetic considerations. A wider definition may comprise all design activity from the macro-level (urban design, landscape architecture) to the micro-level (construction details and furniture). In fact, architecture today may refer to the activity of designing any kind of system and is often used in the IT world.
  • 20. Copyright 2014 by Data Blueprint 20 Architecture Representation • Architectures are the symbolic representation of the structure, use and reuse of resources • Common components are represented using standardized notation • Are sufficiently detailed to permit both business analysts and technical personnel to separately read the same model, and come away with a common understanding and yet they are developed effectively
  • 21. Copyright 2014 by Data Blueprint 21 Understanding • A specific definition – 'Understanding an architecture' – Documented and articulated as a digital blueprint illustrating the commonalities and interconnections among the architectural components – Ideally the understanding is shared by systems and humans
  • 22. Copyright 2013 by Data Blueprint 22
  • 23. Copyright 2013 by Data Blueprint healthcare.gov 23 • 55 Contractors! • "Anyone who has written a line of code or built a system from the ground-up cannot be surprised or even mildly concerned that Healthcare.gov did not work out of the gate," Standish Group International Chairman Jim Johnson said in a recent podcast. • "The real news would have been if it actually did work. The very fact that most of it did work at all is a success in itself." • Software programmed to access data using traditional data management technologies • Data components incorporated "big data technologies" http://www.slate.com/articles/technology/bitwise/2013/10/ problems_with_healthcare_gov_cronyism_bad_manage ment_and_too_many_cooks.html
  • 24. Copyright 2014 by Data Blueprint 24 • Process Architecture – Arrangement of inputs -> transformations = value -> outputs – Typical elements: Functions, activities, workflow, events, cycles, products, procedures • Systems Architecture – Applications, software components, interfaces, projects • Business Architecture – Goals, strategies, roles, organizational structure, location(s) • Security Architecture – Arrangement of security controls relation to IT Architecture • Technical Architecture/Tarchitecture – Relation of software capabilities/technology stack – Structure of the technology infrastructure of an enterprise, solution or system – Typical elements: Networks, hardware, software platforms, standards/protocols • Data/Information Architecture – Arrangement of data assets supporting organizational strategy – Typical elements: specifications expressed as entities, relationships, attributes, definitions, values, vocabularies Typically Managed Architectures
  • 25. Copyright 2014 by Data Blueprint Information Architectures • The underlying (information) design principals upon which construction is based – Source: http://architecturepractitioner.blogspot.com/ • … are plans, guiding the transformation of strategic organizational information needs into specific information systems development projects – Source: Internet • A framework providing a structured description of an enterprise’s information assets — including structured data and unstructured or semistructured content — and the relationship of those assets to business processes, business management, and IT systems. – Source: Gene Leganza, Forrester 2009 • "Information architecture is a foundation discipline describing the theory, principles, guidelines, standards, conventions, and factors for managing information as a resource. It produces drawings, charts, plans, documents, designs, blueprints, and templates, helping everyone make efficient, effective, productive and innovative use of all types of information." – Source: Information First by Roger & Elaine Evernden, 2003 ISBN 0 7506 5858 4 p.1. • Defining the data needs of the enterprise and designing the master blueprints to meet those needs – Source: DM BoK 25
  • 26. Copyright 2014 by Data Blueprint 26 Illustration by murdock23 @ http://designfestival.com/information-architecture-as-part-of-the-web-design-process/ What do you use an information architecture for?
  • 27. Copyright 2014 by Data Blueprint Data Architecture – Better Definition 27 • All organizations have information architectures – Some are better understood and documented (and therefore more useful to the organization) than others. • Common vocabulary expressing integrated requirements ensuring that data assets are stored, arranged, managed, and used in systems in support of organizational strategy [Aiken 2010]
  • 28. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 28
  • 29. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 29
  • 30. Copyright 2014 by Data Blueprint Vocabulary is Important-Tank, Tanks, Tankers, Tanked 30
  • 31. Copyright 2014 by Data Blueprint How one inventory item proliferates data throughout the chain 31 555 Subassemblies & subcomponents 17,659 Repair parts or Consumables System 1: 18,214 Total items 75 Attributes/ item 1,366,050 Total attributes System 2 47 Total items 15+ Attributes/item 720 Total attributes System 3 16,594 Total items 73 Attributes/item 1,211,362 Total attributes System 4 8,535 Total items 16 Attributes/item 136,560 Total attributes System 5 15,959 Total items 22 Attributes/item 351,098 Total attributes Total for the five systems show above: 59,350 Items 179 Unique attributes 3,065,790 values
  • 32. Copyright 2014 by Data Blueprint 32 • Generates unnecessary costs & negative impacts on operations, including: – Resources are focused on non-value added tasks of maintaining obsolete inventory, which creates distractions to the agency’s main mission • Storage – Physical/real estate needed to house items • Handling – Includes transportation and human resources dedicated to moving, maintaining, counting and securing outdated inventory • Opportunity – Inventory could be returned to manufacturer or sold to free up financial assets for more needed and critical supplies • Systemic – Cost of inventorying information and maintaing paper or electronic records which should be used to support mission-critical acquisitions and distribution • Maintenance – Repairing of expired items Business Value: Agency units are carrying $1.5 billion worth of expired inventory
  • 33. Copyright 2014 by Data Blueprint 33 Would you build a house without an architecture sketch? Model is the sketch of the system to be built in a project. Would you like to have an estimate how much your new house is going to cost? Your model gives you a very good idea of how demanding the implementation work is going to be! If you hired a set of constructors from all over the world to build your house, would you like them to have a common language? Model is the common language for the project team. Would you like to verify the proposals of the construction team before the work gets started? Models can be reviewed before thousands of hours of implementation work will be done. If it was a great house, would you like to build something rather similar again, in another place? It is possible to implement the system to various platforms using the same model. Would you drill into a wall of your house without a map of the plumbing and electric lines? Models document the system built in a project. This makes life easier for the support and maintenance! Why Architectural Models?
  • 34. Copyright 2014 by Data Blueprint 34 Architecture Example
  • 35. Copyright 2014 by Data Blueprint 35 Poor Quality Foundation
  • 36. Copyright 2014 by Data Blueprint 36 What they think they are purchasing!
  • 37. Copyright 2014 by Data Blueprint 37 Context Diagrams Show System Boundaries
  • 38. Copyright 2014 by Data Blueprint 38 Too Much Detail
  • 39. Copyright 2014 by Data Blueprint 39 Web Developers Understand IA http://www.jeffkerndesign.com
  • 40. Copyright 2014 by Data Blueprint 40 Web Developers Understand IA http://www.jeffkerndesign.com
  • 41. Copyright 2014 by Data Blueprint 41 Program F Program E Program D Program G Program H Program I Application domain 2Application domain 3 Database Architecture Focus
  • 42. database architecture engineering effort DataData DataData Data Data Data Focus of a software architecture engineering effort Program A Program B Program C Program F Program E Program D Program G Program H Program I Application domain 1 Application domain 2Application domain 3 Data Focus of a Data Data Copyright 2014 by Data Blueprint 42 Data Architecture Focus has Greater Potential Business Value • Broader focus than either software architecture or database architecture • Analysis scope is on the system wide use of data • Problems caused by data exchange or interface problems • Architectural goals more strategic than operational
  • 43. Copyright 2013 by Data Blueprint Data Data Data Information Fact Meaning Request Strategic Information Use: Prerequisites [Built on definitions from Dan Appleton 1983] Intelligence Strategic Use 1. Each FACT combines with one or more MEANINGS. 2. Each specific FACT and MEANING combination is referred to as a DATUM. 3. An INFORMATION is one or more DATA that are returned in response to a specific REQUEST 4. INFORMATION REUSE is enabled when one FACT is combined with more than one MEANING. 5. INTELLIGENCE is INFORMATION associated with its STRATEGIC USES. 6. DATA/INFORMATION must formally arranged into an ARCHITECTURE. Wisdom & knowledge are often used synonymously Data Data Data Data 43
  • 44. Copyright 2014 by Data Blueprint 44 A B C D A B C D A D C B How are data structures expressed as architectures? • Details are organized into larger components • Larger components are organized into models • Models are organized into architectures
  • 45. Copyright 2014 by Data Blueprint 45 How are Data Models Expressed as Architectures? • Attributes are organized into entities/objects – Attributes are characteristics of "things" – Entitles/objects are "things" whose information is managed in support of strategy – Examples • Entities/objects are organized into models – Combinations of attributes and entities are structured to represent information requirements – Poorly structured data, constrains organizational information delivery capabilities – Examples • Models are organized into architectures – When building new systems, architectures are used to plan development – More often, data managers do not know what existing architectures are and - therefore - cannot make use of them in support of strategy implementation – Why no examples? More Granular More Abstract
  • 46. Copyright 2014 by Data Blueprint 46 Architectures Comprise a Network of Networks
  • 47. Copyright 2014 by Data Blueprint 47 How do data structures support organizational strategy? • Consider the opposite question? – Were your systems explicitly designed to be integrated or otherwise work together? – If not then what is the likelihood that they will work well together? – In all likelihood your organization is spending between 20-40% of its IT budget compensating for poor data structure integration – They cannot be helpful as long as their structure is unknown • Two answers – Achieving efficiency and effectiveness goals – Providing organizational dexterity for rapid implementation
  • 48. Computers Human resources Communication facilities Software Management responsibilities Policies, directives, and rules Data Copyright 2014 by Data Blueprint 48 What Questions Can Architectures Address? • How and why do the components interact? • Where do they go? • When are they needed? • Why and how will the changes be implemented? • What should be managed organization- wide and what should be managed locally? • What standards should be adopted? • What vendors should be chosen? • What rules should govern the decisions? • What policies should guide the process?
  • 49. ! ! ! ! Copyright 2014 by Data Blueprint 49 Organizational Needs become instantiated and integrated into an Data/Information Architecture Informa(on)System) Requirements authorizes and articulates satisfyspecificorganizationalneeds Data Architectures produce and are made up of information models that are developed in response to organizational needs
  • 50. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 50
  • 51. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 51
  • 52. Copyright 2014 by Data Blueprint 52 Less ROT Technologies Process People Data Leverage • Permits organizations to better manage their sole non-depleteable, non- degrading, durable, strategic asset - data – within the organization, and – with organizational data exchange partners • Leverage – Obtained by implementation of data-centric technologies, processes, and human skill sets – Increased by elimination of data ROT (redundant, obsolete, or trivial) • The bigger the organization, the greater potential leverage exists • Treating data more asset-like simultaneously 1. lowers organizational IT costs and 2. increases organizational knowledge worker productivity
  • 53. Copyright 2014 by Data Blueprint 53 Conceptual Logical Physical Validated Not Validated Architecture Evolution Framework Every change can be mapped to a transformation in this framework!
  • 54. Copyright 2013 by Data Blueprint Application-Centric Development Original articulation from Doug Bagley @ Walmart 54 Data/ Information Network/ Infrastructure Systems/ Applications Goals/ Objectives Strategy • In support of strategy, organizations develop specific goals/objectives • The goals/objectives drive the development of specific systems/applications • Development of systems/applications leads to network/infrastructure requirements • Data/information are typically considered after the systems/applications and network/ infrastructure have been articulated • Problems with this approach: – Ensures data is formed to the applications and not around the organizational-wide information requirements – Process are narrowly formed around applications – Very little data reuse is possible
  • 55. Copyright 2014 by Data Blueprint Data-Centric Development Original articulation from Doug Bagley @ Walmart 55 Systems/ Applications Network/ Infrastructure Data/ Information Goals/ Objectives Strategy • In support of strategy, the organization develops specific goals/objectives • The goals/objectives drive the development of specific data/information assets with an eye to organization-wide usage • Network/infrastructure components are developed supporting organizational data use • Development of systems/applications is derived from the data/network architecture • Advantages of this approach: – Data/information assets are developed from an organization-wide perspective – Systems support organizational data needs and compliment organizational process flows – Maximum data/information reuse
  • 56. Copyright 2014 by Data Blueprint Why is Data Architecture Important? • Poorly understood – Data architecture asset value is not well understood • Inarticulately explained – Little opportunity to obtain learning and experience • Indirectly experienced – Cost organizations millions each year in productivity, redundant and siloed efforts – Example: Poorly thought out software purchases 56
  • 57. Copyright 2014 by Data Blueprint 57 Architectural Work Product Components may be defined as: • The intersection of common business functionality and the subsets of the organizational technology and data architectures used to implement that functionality • Component definition is an important activity because CM2 component engineering is focused on an entire component as an analysis unit. A concrete example of a component might be – The business processes, the technology and the data supporting organizational human resource benefits operations. This same component could be described simply as the "PeopleSoft™ version 7.5 benefits module implemented on Windows 95." illustrates the integration of the three primary PeopleSoft metadata structures describing the: business processes used to organization the work flow, menu navigation required to access system functionality, and data which when combined with meanings provided by the panels provided information to the knowledge workers.
  • 58. Copyright 2014 by Data Blueprint 58 Engineering Standards
  • 59. Copyright 2014 by Data Blueprint System Process Process 2 Process 1 Process 3 Subprocess 1.1 Subprocess 1.2 Subprocess 1.3 59 Hierarchical System Functional Decomposition
  • 60. Copyright 2014 by Data Blueprint Level 1 Level 2 Level 3 Pay Employment Recruitment and Selection personnel Personnel Employee relations administration Employee compensation changes Salary planning Classification and pay Job evaluation Benefits administration Health insurance plans F lexible spending accounts Group life insurance Retirement plans Payroll Payroll administration Payroll processing Payroll interfaces Development N/A Training administration Career planning and skills inventory Work group activities Health and safety Accidents and workers compensation Health and safety programs A three-level decomposition of the model views from the governmental pay and personnel scenario 60
  • 61. Copyright 2014 by Data Blueprint H ealth car e system 1 Patient administration 1.1 R egistration 1.2 Admission 1.3 Disposition 1.4 Transfer 1.5 M edical record 1.6 Administration 1.7 Patient billing 1.8 Patient affairs 1.9 Patient management 2 Patient appointments and scheduling 2.1 Create or maintain schedules 2.2 Appoint patients 2.3 R ecord patient encounter 2.4 I dentify patient 2.5 I dentify health care provider 3 Nursing 3.1 Patient care 3.2 Unit management 4 Laboratory 4.1 R esults reporting 4.2 Specimen processing 4.3 R esult entry processing 4.4 Laboratory management 4.5 Workload support 5 Pharmacy 5.1 Unit dose dispensing 5.2 Controlled Drug I nventory 5.3 Outpatient 6 R adiology 6.1 Scheduling 6.2 E xam processing 6.3 E xam reporting 6.4 Special interest and teaching 6.5 R adiology workload reporting 7 Clinical dietetics 7.1 E stablish parameters 7.2 R eceive diet orders 8 Order entry and results 8.1 R eporting 8.2 E nter and maintain orders 8.3 Obtain results 8.4 R eview patient information 8.5 Clinical desktop 9 System management 9.1 Logon and security management 9.2 Archive run M anagement 9.3 Communication software 9.4 M anagement 9.5 Site management 10 Facility quality assurance 10.1 Provider credentialing 10.2 M onitor and evaluation A relatively complex model view decomposition 61
  • 62. Copyright 2014 by Data Blueprint DSS "Governors" Taxpayers Clients Vendors Program Deliver 62 Data model is comprised of model views DSS Strategic Data Model Taxpayer view Client view Governance view Program Delivery view Vendor view
  • 63. Copyright 2014 by Data Blueprint Taxpayer view Payments Taxpayers Social Service Programs Taxpayer Benefits 63
  • 64. Copyright 2014 by Data Blueprint Client view Payments Clients Client Benefits Local Wellfare Agencies 64
  • 65. Copyright 2014 by Data Blueprint Governance view Payments Social Service Programs Governmental Resources Governance Governments State Board of Social Services Policy Approval 65
  • 66. Copyright 2014 by Data Blueprint Social Service Programs Clients Service Delivery Partners Local Wellfare Agencies 66 Program Delivery view
  • 67. Copyright 2014 by Data Blueprint Payments Social Service Programs Clients Local Wellfare Agencies Goods and Services Vendors 67 Vendor view
  • 68. Copyright 2014 by Data Blueprint Governmental Resources Governance Governments Payments Taxpayers State Board of Social Services Social Service Programs Clients Client Benefits Taxpayer Benefits Policy Approval Service Delivery Partners Local Wellfare Agencies Goods and Services Vendors 68 DSS Strategic Level Data Model
  • 69. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 69
  • 70. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 70
  • 71. Copyright 2014 by Data Blueprint 71 Challenge Package Implementation Example • "Green screen" legacy system to be replaced with Windows Icons Mice Pointers (WIMP) interface; and • Major changes to operational processes – 1 screen to 23 screens • Management didn't think workforce could adjust to simultaneous changes – Question: "How big a change will it be to replace all instances of person_identifier with social_security_number?" • Answer: – (from "big" consultants) "Not a very big change."
  • 72. Copyright 2014 by Data Blueprint Home Page Business Process Name Business Process Component Business Process Component Step 72 PeopleSoft Process Metadata Home Page Name (relates to one or more) Business Process Name (relates to one or more) Business Process Component Name (relates to one or more) Business Process Component Step Name
  • 73. Copyright 2014 by Data Blueprint 73 Example Query Outputs
  • 74. Home Page Name Business Process Name Business Process Component Name Business Process Component Step Name Peoplesoft Metadata Structure Copyright 2014 by Data Blueprint processes (39) homepages (7) menugroups (8) components (180) stepnames (822) menunames (86) panels (1421) menuitems (1149) menubars (31) fields (7073) records (2706) parents (264) reports (347) children (647) (41) (8) (182) (847) (949) (86) (281) (1259)(1916) (5873) (264) (647)(708) (647) (25906) (347) 74 PeoplesoftMetadataStructure
  • 75. Quantity System Component Time to make change Labor Hours 1,400 Panels 15 minutes 350 1,500 Tables 15 minutes 375 984 Business process component steps 15 minutes 246 Total 971 X $200/hour $194,200 X 5 upgrades $1,000,000 Copyright 2014 by Data Blueprint 75 Business Value - Better Decisions
  • 76. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 76
  • 77. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 77
  • 78. Copyright 2014 by Data Blueprint 78 A National Cancer Institute • This Virginia cancer center is a leader in shaping the fight against cancer • Over 500 researchers and staff tend to over 12,000 patients annually • This requires robust information management and analytical services • The problem: It takes 1 month to run a report on an incident, i.e. a patient’s hospital visit that shows all touch points
  • 79. Copyright 2014 by Data Blueprint Other Departments SQL SQLSAS Cancer Registry Claims Database File Export Physician Invoices Patient (Hospital) Patient (Physician) Patient (Registry) Billing Data (Hospital) Billing Data (Physician) Diagnoses (Hospital) Diagnoses (Physician) Diagnoses (Registry) Physicians (Hospital) Physicians (Physician) Access SQL SQL SAS SQL Excel Excel Hospital Claims Text Files FTP FTP Text Files FTP or Email Word Word Word Current State Assessment
  • 80. Copyright 2014 by Data Blueprint Other Departments SSI S Cancer Registry Hospital Claims Staging SSI S Physician Invoices Patient Demographics Billing Data (Hospital) Billing Data (Physician) Diagnoses (Hospital) Diagnoses (Physician) Diagnoses (Registry) Physicians (Hospital) Physicians (Physician) SSI S SSI S Consolidated/ Sandbox SSIS SSA S Patient (Consolidated) RP T Physicians (Consolidated) Diagnoses (Consolidated) SSR S SharePoint Excel Email One-off reports Reusable reports Conceptual Target Architecture
  • 81. 0 25 50 75 100 Current Improved Copyright 2013 by Data Blueprint Reversing The Measures • Currently: – Analysts spend 80% of their time manipulating data and 20% of their time analyzing data – Hidden productivity bottlenecks • After rearchitecting: – Analysts spend less time manipulating data and more of their time analyzing data – Significant improvements in knowledge worker productivity 81 Manipulation Analysis A 20% improvement results in a doubling of productivity!
  • 82. Copyright 2013 by Data Blueprint Results: It is not always about money • Solution: – Integrate multiple databases into one to create holistic view of data – Automation of manual process • Results: – Data is passed safely and effectively – Eliminate inconsistencies, redundancies, and corruption – Ability to cross-analyze – Significantly reduced turnaround time for matching patients with potential donor -> increased potential to make life-saving connection in a manner that is faster, safer and more reliable – Increased safe matches from 3 out of 10 to 6 out of 10 82
  • 83. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 83
  • 84. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 84
  • 85. Copyright 2014 by Data Blueprint Engineering Architecture 85 Engineering/Architecting Relationship • Architecting is used to create and build systems too complex to be treated by engineering analysis alone • Architects require technical details as the exception • Engineers develop the technical designs • Craftsman deliver components supervised by: – Building Contractor – Manufacturer
  • 86. USS Midway & Pancakes Copyright 2014 by Data Blueprint 86 What is this? • It is tall • It has a clutch • It was built in 1942 • It is still in regular use!
  • 87. Copyright 2014 by Data Blueprint Improving Data Quality during System Migration 87 • Challenge – Millions of NSN/SKUs maintained in a catalog – Key and other data stored in clear text/comment fields – Original suggestion was manual approach to text extraction – Left the data structuring problem unsolved • Solution – Proprietary, improvable text extraction process – Converted non-tabular data into tabular data – Saved a minimum of $5 million – Literally person centuries of work
  • 88. Unmatched Items Ignorable Items Items Matched Week # (% Total) (% Total) (% Total) 1 31.47% 1.34% N/A 2 21.22% 6.97% N/A 3 20.66% 7.49% N/A 4 32.48% 11.99% 55.53% … … … … 14 9.02% 22.62% 68.36% 15 9.06% 22.62% 68.33% 16 9.53% 22.62% 67.85% 17 9.50% 22.62% 67.88% 18 7.46% 22.62% 69.92% Copyright 2014 by Data Blueprint Architecture Derived: Diminishing Returns Determination 88
  • 89. Time needed to review all NSNs once over the life of the project:Time needed to review all NSNs once over the life of the project: NSNs 2,000,000 Average time to review & cleanse (in minutes) 5 Total Time (in minutes) 10,000,000 Time available per resource over a one year period of time:Time available per resource over a one year period of time: Work weeks in a year 48 Work days in a week 5 Work hours in a day 7.5 Work minutes in a day 450 Total Work minutes/year 108,000 Person years required to cleanse each NSN once prior to migration:Person years required to cleanse each NSN once prior to migration: Minutes needed 10,000,000 Minutes available person/year 108,000 Total Person-Years 92.6 Resource Cost to cleanse NSN's prior to migration:Resource Cost to cleanse NSN's prior to migration: Avg Salary for SME year (not including overhead) $60,000.00 Projected Years Required to Cleanse/Total DLA Person Year Saved 93 Total Cost to Cleanse/Total DLA Savings to Cleanse NSN's: $5.5 million Copyright 2014 by Data Blueprint 89 Quantitative Benefits
  • 90. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 90
  • 91. • Context: Data Management/DAMA/DM BoK/CDMP? • What is Data/Information Architecture? • Why is Data/Information Architecture Important? • Data Engineering/Leverage • Example: Software Package Implementation • Example: Donation Center Processing • Example: Text Mining/Analytics • Take Aways, References & Q&A Copyright 2013 by Data Blueprint Data Architecture Requirements 91
  • 92. Copyright 2014 by Data Blueprint 92 Take Aways • What is an information architecture? – A structure of data-based information assets supporting implementation of organizational strategy – Most organizations have data assets that are not supportive of strategies - i.e., information architectures that are not helpful – The really important question is: how can organizations more effectively use their information architectures to support strategy implementation? • What is meant by use of an information architecture? – Application of data assets towards organizational strategic objectives – Assessed by the maturity of organizational data management practices – Results in increased capabilities, dexterity, and self awareness – Accomplished through use of data-centric development practices (including taxonomies, stewardship, and repository use) • How does an organization achieve better use of its information architecture? – Continuous re-development; the starting point isn't the beginning – Information architecture components must typically be reengineered – Using an iterative, incremental approach, typically focusing on one component at a time and applying formal transformations
  • 93. June Webinar: Monetizing Data Management June 10, 2014 @ 2:00 PM ET/11:00 AM PT Sign up here: • www.datablueprint.com/webinar-schedule • www.Dataversity.net Brought to you by: Copyright 2014 by Data Blueprint Upcoming Events PETER AIKEN WITH JUANITA BILLINGS FOREWORD BY JOHN BOTTEGA MONETIZING DATA MANAGEMENT Unlocking the Value in Your Organization’s Most Important Asset.
  • 94. Copyright 2014 by Data Blueprint Questions? 94 + =