370 Research

MEDIA RELATIONS 370 January 18, 2011

MEMO THOUGHTS ,[object Object],[object Object],[object Object]

WHAT IS NEXT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOW WILL I GRADE YOUR LETTER? ,[object Object],[object Object],[object Object],[object Object]

ADVERTISING VS. PUBLIC RELATIONS ,[object Object],[object Object]

ADVERTISING VS. PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TERMS I HOPE YOU KNOW. IF NOT, YOU KNOW THEM NOW. ,[object Object],[object Object],[object Object]

WHY ARE WE DOING RESEARCH? ,[object Object],[object Object],[object Object],[object Object]

FORMATIVE RESEARCH FOUNDATION ,[object Object],[object Object],[object Object]

HOW DO YOU TALK TO A CLIENT ABOUT RESEARCH? ,[object Object],[object Object],[object Object],[object Object]

ANALYZING THE SITUATION ,[object Object],[object Object],[object Object],[object Object]

ANALYZING THE SITUATION: ISSUE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYZING THE SITUATION: ISSUE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]

ANALYZING THE ORGANIZATION ,[object Object],[object Object],[object Object],[object Object]

INTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

PUBLIC PERCEPTION ,[object Object],[object Object]

MEDIA PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

FOUR EXTERNAL ENVIRONMENTS ,[object Object],[object Object],[object Object]

FOUR EXTERNAL ENVIRONMENTS: OPPONENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYZING THE PUBLIC ,[object Object],[object Object],[object Object],[object Object]

FIVE CHARACTERISTICS OF A PUBLIC ,[object Object],[object Object],[object Object],[object Object],[object Object]

THERE ARE FOUR KINDS OF PUBLICS ,[object Object],[object Object],[object Object],[object Object]

CUSTOMERS THE FOUR KINDS ,[object Object],[object Object],[object Object],[object Object]

PRODUCERS THE THREE KINDS ,[object Object],[object Object],[object Object]

LIMITERS THE THREE KINDS ,[object Object],[object Object],[object Object]

ENABLERS THERE ARE FOUR KINDS ,[object Object],[object Object],[object Object],[object Object]

370 Research

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370 Research