1. DHANYA KURIAN
S4 MBA
MACFAST

2.  Cohesiveness refers to the degree and strength of
interpersonal attraction among members of the group.
 Cohesiveness is the degree to which members are
attracted to each other and are motivated to stay in the
group.
 Cohesion can be more specifically defined as the
tendency for a group to be in unity while working
towards a goal or to satisfy the emotional needs of its
members.
 Cohesive groups have a general perception of "we-ness."

3. Group cohesiveness is the
ability to think and act 'as
one' if the group is
physically together or not.

4. Group Group
Norms Size
Group
Synergy Cohesiveness
Efficiency
Individuals Leadership

5. Cohesiveness is identified by attitudes such as
 Loyalty to the group
 Compliance with group norms
 Friendliness
 Feeling of role responsibility for group efforts
 Willingness to defend the group against outside
undesirable interference

6. Cohesiveness
High Low
Performance Norms
High
Moderate
High productivity
productivity
Low
Moderate to low
Low productivity
productivity

7.  Relationship between cohesiveness and productivity
depends on the performance related norms
established by the group.
 Example for performance related norms are high
output ,quality work, co-operation with individuals
outside the group.
 Productivity among members of cohesive groups is
often quite uniform , and turnover is low.

8. Threat &
Group size
Competition
Cohesion Difficulty in
Time together
Entry
Similarities of
Previous
attitudes and
successes
values

10. More More More
Participation Influence Conformity
More
Cohesiveness Personal
More success
Satisfaction
More High
Communication Productivity

11. Try one or more of the following suggestions:
1. Make the group smaller
2. Encourage agreement with group goals
3. Increase the time members spend together
4. Increase the status of the group and the
perceived difficulty of attaining membership in
the group
5. Stimulate competition with other groups
6. Give rewards to group rather than individuals
7. Physically isolate the group