Social Media in Healthcare 2011

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Presentation provides an overview of the environment and opportunities for the responsible use of social media by healthcare marketers.

Negócios Saúde e medicina

Social Media in Healthcare Prescriptions for the Responsible Use of Social Media in 2011. © Ideahaus® & MarketSMITH Services. All rights reserved.

In this presentation… What is social media? What’s the regulations?. What’s been done? What can be done? How to get started. © Ideahaus® & MarketSMITH Services. All rights reserved.

Social Networks LinkedIn Facebook SpeakerSite © Ideahaus® & MarketSMITH Services. All rights reserved.

PPT Sharing SlideShare Google Presentations SlideWorld © Ideahaus® & MarketSMITH Services. All rights reserved.

Photo Sharing Flickr TweetPhoto Shutterfly © Ideahaus® & MarketSMITH Services. All rights reserved.

Video Sharing YouTube Vimeo Veoh © Ideahaus® & MarketSMITH Services. All rights reserved.

Video Streaming Ustream Qik Flixwagon © Ideahaus® & MarketSMITH Services. All rights reserved.

Micro-Blogging Twitter Yammer FriendFeed © Ideahaus® & MarketSMITH Services. All rights reserved.

Events Evite Eventful Facebook © Ideahaus® & MarketSMITH Services. All rights reserved.

Bookmarking Delicious Digg StumbleUpon © Ideahaus® & MarketSMITH Services. All rights reserved.

Widgets FanBox WidgetBox Widgepedia Slide © Ideahaus® & MarketSMITH Services. All rights reserved.

Blogging WordPress TypePad Blogger © Ideahaus® & MarketSMITH Services. All rights reserved.

Mobile iPhone Blackberry Droid © Ideahaus® & MarketSMITH Services. All rights reserved.

Whatare the Regulations? Standard = Fair & Balanced DTC Specificity vs. No FDA Guidance The Fear of DDMAC Perceived Attitudes © Ideahaus® & MarketSMITH Services. All rights reserved.

What’s has been done? More than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.

What can been done? Again, more than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.

Cover Your Assets. Learn from Pfizer. © Ideahaus® & MarketSMITH Services. All rights reserved.

Listen. And learn. © Ideahaus® & MarketSMITH Services. All rights reserved.

Communications. Public Relations Media Relations General Information © Ideahaus® & MarketSMITH Services. All rights reserved.

Communications Plan © Ideahaus® & MarketSMITH Services. All rights reserved.

Marketing creates the opportunity.Sales creates a customer. This should be a partnership. © Ideahaus® & MarketSMITH Services. All rights reserved.

Marketing Web Site Blog Social Media © Ideahaus® & MarketSMITH Services. All rights reserved.

Sales Social Media Blog Comm. Plan © Ideahaus® & MarketSMITH Services. All rights reserved.

Measurement © Ideahaus® & MarketSMITH Services. All rights reserved.

Where’s the ROI? It depends what you’re looking for. © Ideahaus® & MarketSMITH Services. All rights reserved.

Customer Relationship. Make help calls, not sales calls. Relationships last over time. Customers buy more than once. © Ideahaus® & MarketSMITH Services. All rights reserved.

ROI = Social Capital Social Conversations can generate Social Capital. © Ideahaus® & MarketSMITH Services. All rights reserved.

Nan Lin on Social Capital "Investment in social relations with expected returns in the marketplace." © Ideahaus® & MarketSMITH Services. All rights reserved.

How To Get Started: Contact Us © Ideahaus® & MarketSMITH Services. All rights reserved.

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