As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them. How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?

1. The Job of Digital for Healthcare Marketers www.cymbalinteractive.com/DigitalStrategy

2. The Job of Digital for Healthcare Marketers Mapping out a Digital Strategy for Healthcare Brands www.cymbalinteractive.com/DigitalStrategy

3. Interactive Spend Reaches Tipping Point

4. Interactive Spend Reaches Tipping Point $119. 6 Billion Digital Marketing $111.5 Billion Traditional Print vs

5. New Technologies Require New Strategies

6. Customer Life Cycle

7. Customer Life Cycle

8. Customer Life Cycle

9. Customer Life Cycle

10. Turning Prospects into Proponents

11. Capture and Captivate Your Leads

12. Where Leads Get Lost

13. A Leaky Sales Funnel

14. Lost Sales are Costly

15. Leads Go Searching Online 86% search for health-related info 71% start patient research on search engines 78% use online mediums for CME courses More than 80 million adults use social media as health resource 61% of adults search for health info online 69% of tech buyers use social media, and it influences their buying decisions

16. Strategies for Digital Success

17. The Rule Is Engagement

18. The Job of Digital: Plug the Funnel

19. Aim Your Strategy AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY FALL OUT OF YOUR FUNNEL. KEEP THAT CAPTIVE AUDIENCE CAPTIVATED!

20. Putting an End to Funnel Fallout A proactive digital strategy can plug your marketing funnel and realize sales from the elusive 50+ percent that are now drifting away from your brand.

21. Find digital solutions customized for you www.cymbalinteractive.com