Social Media and Scholarly Communication Insights

1. Social Media and Scholarly Communication ISMTE, 2010 Oct. 19th, 2010 Geo rey Bilder Oxford, UK Director of Strategic Initiatives Wednesday, 20 October 2010

2. Wednesday, 20 October 2010

3. • A framework for thinking about applying technology to scholarly communication. • A simplistic overview of two technology trends (Web 2.0, Web 3.0). • Guidelines of developing a culture and infrastructure that supports innovation. • Some historical context. Wednesday, 20 October 2010

4. A problem Wednesday, 20 October 2010

5. http://onion.com/dD593t Wednesday, 20 October 2010

6. Average Number of Article Readings per Year and Average Minutes per Reading by University Faculty in the US (percent change) 90 68 45 Readings Minutes per Reading 23 North 0 -23 -45 1977 1993 2000-2003 2004-2006 Carol Tenopir Wednesday, 20 October 2010

7. Researcher as “author” Wednesday, 20 October 2010

8. Researcher as “author” Wednesday, 20 October 2010

9. Researcher as “author” Researcher as “reader” Wednesday, 20 October 2010

10. Researcher as “author” Researcher as “reader” Wednesday, 20 October 2010

16. • 64 million tweets per day. • 2.7 million tweets per hour. • 44,481 tweets per minute. • 741 tweets per second. http://royal.pingdom.com/2010/06/08/twitter-now-2-billion-tweets-per-month/ Wednesday, 20 October 2010

18. Help Researchers Practice “Reading Avoidance.” Wednesday, 20 October 2010

19. “Strategic Reading” http://dx.doi.org://10.1126/science.1157784 Wednesday, 20 October 2010

20. What have we done in the past to address this? Wednesday, 20 October 2010

21. Brand Wednesday, 20 October 2010

22. Brand Is it relevant? Is it good? Is it important? Wednesday, 20 October 2010

24. “Trust Me” Wednesday, 20 October 2010

26. Paratext Wednesday, 20 October 2010

32. “The unusual colors are just wonderful books and as the name says, in very unsusual colors as books go. They will make a very eye catching focal point.” Wednesday, 20 October 2010

33. Brand Is it relevant? Is it good? Is it important? Wednesday, 20 October 2010

34. Brand Is it relevant? Is it good? Is it important? provenance infrastructure Wednesday, 20 October 2010

35. Brand Is it relevant? Is it good? Is it important? * What is it? * What has been done * Who do we * Where can to it? credit it to? I get it? * Who * What are * What refers provides their to it? stewardship credentials? of it? *What does it refer to? provenance infrastructure Wednesday, 20 October 2010

36. http://www.laspositascollege.edu/library/magazines_journals.php Wednesday, 20 October 2010

39. Let’s play a game... Wednesday, 20 October 2010

56. Selecting A Book • title page • publisher’s “blurb” • contents page • preface • index • bibliography • leaf though the book Wednesday, 20 October 2010

57. Web 2.0 Made Simplistic Wednesday, 20 October 2010

58. http://headrush.typepad.com/creating_pa Wednesday, 20 October 2010

59. read + write Wednesday, 20 October 2010

60. Blogs Wednesday, 20 October 2010

69. Wikis Wednesday, 20 October 2010

80. Social Bookmarking & Categorization Wednesday, 20 October 2010

101. And So On... Wednesday, 20 October 2010

104. Implications • What person X is blogging • What person X is bookmarking • What person X is listening to • What person X is taking pictures of • What person X's travel schedule is • What books X is reading or planning on reading Wednesday, 20 October 2010

107. Implications (Academic) • See the realtime annotated bibliography of Dr. W • Show all the ways in which people that you trust have categorized resource X • See how your taxonomy compares to the taxonomy of Dr.Y • See all the resources that your research group is categorizing as Z Wednesday, 20 October 2010

108. Help researchers help each other discover what they should pay attention to. Wednesday, 20 October 2010

109. Help researchers help each other to “not read.” Wednesday, 20 October 2010

110. Web 3.0 Made Simplistic Wednesday, 20 October 2010

111. read + write + compute Wednesday, 20 October 2010

112. A small digression... Wednesday, 20 October 2010

116. Crucial question for publishers is: “If ‘hiding’ information in unstructured text is a problem- then shouldn’t we be exploring new ways to “publish”? Wednesday, 20 October 2010

117. So how did we get here? Wednesday, 20 October 2010

118. Let’s play a another game... Wednesday, 20 October 2010

119. I just read Perdido Street Station. Wednesday, 20 October 2010

120. I am sure that I turned the gas off. Wednesday, 20 October 2010

121. There is no I in the word Team. Wednesday, 20 October 2010

122. The book captured the zeitgeist of the time. Wednesday, 20 October 2010

125. SPARQL Wednesday, 20 October 2010

126. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss Wednesday, 20 October 2010

127. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> PREFIX foaf: <http://xmlns.com/foaf/0.1/> SELECT DISTINCT ?name WHERE { ?x rdf:type foaf:Person . ?x foaf:name ?name } ORDER BY ?name Wednesday, 20 October 2010

128. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> PREFIX foaf: <http://xmlns.com/foaf/0.1/> SELECT DISTINCT ?name WHERE { ?x rdf:type foaf:Person . ?x foaf:name ?name } ORDER BY ?name Wednesday, 20 October 2010

129. Blog Journal A Journal B Wiki Personal Website OPAC Wednesday, 20 October 2010

130. Blog Journal A Journal B Wiki Personal Website OPAC Wednesday, 20 October 2010

131. Help researchers use machines to discover what they should pay attention to. Wednesday, 20 October 2010

133. In the last 5 years ... a set of innovative techniques – collectively termed ‘web 2.0’ – have enabled people to become producers as well as consumers of information. It has been suggested that these relatively easy-to-use tools, and the behaviours which underpin their use, have enormous potential for scholarly researchers, enabling them to communicate their research and its ﬁndings more rapidly, broadly and effectively than ever before. http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/use-and-relevance-web-20-researchers Wednesday, 20 October 2010

134. OK, so how do we experiment with this stuff? Wednesday, 20 October 2010

135. It sounds like this could get expensive. Wednesday, 20 October 2010

136. ...And take a long time. Wednesday, 20 October 2010

140. “What I’m writing here is the single most important take-away from my Sun years, and it ﬁts in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater ﬂexibility and velocity of startups.” Tim Bray http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong Wednesday, 20 October 2010

141. “What I’m writing here is the single most important take-away from my Sun years, and it ﬁts in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater ﬂexibility and velocity of startups.” Tim Bray http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong Wednesday, 20 October 2010

144. Analysis Design Implementation Testing Wednesday, 20 October 2010

145. Analysis Design Implementation Testing Time ∞ Wednesday, 20 October 2010

146. Analysis Implementation Time ∞ Wednesday, 20 October 2010

147. • processes and tools • comprehensive documentation • detailed contract negotiation • follow a plan Wednesday, 20 October 2010

148. Agile Manifesto Wednesday, 20 October 2010

149. We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions OVER processes and tools Working software OVER following a plan Customer collaboration OVER contract negotiation Responding to change OVER comprehensive documentation That is, while there is value in the items on the right, we value the items on the left more. http://agilemanifesto.org/ Wednesday, 20 October 2010

150. Kent Beck Mike Beedle Arie van Bennekum Alistair Cockburn Ward Cunningham Martin Fowler James Grenning Jim Highsmith Andrew Hunt Ron Je ries Jon Kern Brian Marick Robert C. Martin Steve Mellor Ken Schwaber Je Sutherland Dave Thomas Wednesday, 20 October 2010

151. Analysis Design Implementation Testing Wednesday, 20 October 2010

153. Time ∞ Wednesday, 20 October 2010

154. Time ∞ Wednesday, 20 October 2010

156. The Early Modern Internet Wednesday, 20 October 2010

162. "The new wave is not value added, it's garbage-subtracted." -Esther Dyson http://davenet.scripting.com/1994/12/01/estherdysonondavenet.html Wednesday, 20 October 2010

163. Thank You gbilder@crossref.org Wednesday, 20 October 2010

Social Media and Scholarly Communication Insights

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Social Media and Scholarly Communication Insights