With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
11. Crafted
PRESENTATION
More time
is spent on mobile media by adults,
than they do on newspapers and
magazines combined
Source: marketing.anchormobile.net/blog/bid/202428
/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
15. Crafted
PRESENTATION
More people own
a mobile than own
a toothbrush!
Source: marketing.anchormobile.net/blog/bid/202428
/Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind
24. Meet company A
Sell exclusively online
Established successful eCommerce platform
Extensive product range
Same day despatch USP
Current website not mobile friendly
Crafted
PRESENTATION
26. I need a mobile website for that
Accessible to search
Improved user experience over desktop site
A single platform
Likely to be more affordable
25% of UK consumers have purchased via mobile
Source: Econsultancy
If your goal is to attract more customers and
increase conversion, then consider a mobile website:
Crafted
PRESENTATION
27. Meet company B
A long-established player in the wine beer
and spirits sector
Wants to increase brand awareness
amongst consumers
Known as an investor in new technology
Wants to create ‘enjoyable and memorable’
customer experiences
The brand is considering a promotional game
Crafted
PRESENTATION
29. I need an app for that
Works offline
Talk to your customers (push notifications)
Better ‘front of mind’ reference
Access to device specific functionality (camera, accelerometer)
App store – rules, reviews and revenue
1 in 4 apps abandoned after initial use
(www.mobileapptesting.com)
Crafted
PRESENTATION
30. Round-up
There is no one-size-fits-all approach
Type of content or service?
Project goals?
Needs of your end-user
Budget
Crafted
PRESENTATION
31. Responsive design
a different perspective
Extend user experience
Increase reach
Increase sales & conversion
Increase visibility
Find out more at the next Digital Bites!
Crafted
PRESENTATION
Food for
thought…
32. Thank you
Next Digital Bites – 23rd May
Would you like to be a speaker?
Subscribe to the Crafted Edition
Follow @craftedmedia