This document provides an agenda for a two-day visioning workshop. The workshop goals are to reimagine the company's purpose and vision and energize stakeholders to develop innovative initiatives. Day one will include sharing foundational information about the company, discussing what business it is really in based on participant homework, and identifying key challenges. Day two will focus on imagining a new purpose through exercises, defining important touchpoints, developing vision ideas, and bringing the new vision to life through activities and principles. The workshop aims to have key stakeholders collaboratively develop an inspiring future vision and plans to achieve it.

1. Visioning
Workshop
Agenda
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2. Visioning Workshop Planning Document
1) Workshop Goal Statement !
Our Workshop goal is to reimagine a Purposeful Vision for the Company/
Business Unit and to energise stakeholders to develop Innovative initiatives to
start delivering to that vision.
2) Workshop Attendees & Logistics!
All key stakeholders of COMPANY/ BUSINESS UNIT .
For a 2 day workshop up to 30 people. For a 1 day workshop, less than 15
people.
3) Participant Homework!
The role of “homework” is for all workshop participants to start thinking
expansively about the COMPANY/ BUSINESS UNIT .
All must complete and bring to the workshop on day one. It is not necessary to
prepare powerpoint presentations!
Proposed Participant Homework:
a) What business are we really in?
If Disney is in the business of “making dreams come true”, and Body Shop
“celebrates beauty with a conscience” then what business do you believe
we are really in (be future leaning)?
b) What is the COMPANY/ BUSINESS UNIT ’s best kept secret? !
This is a strength not widely known outside the company. Bring an object
to share with the group that you believe is reflective of this best kept
secret.
C) Company / Brand Inspiration!
Bring to the workshop a reference of an
example of a company or brand that you think we can learn from.
(No restrictions on category or country of origin.)
Inspiration to be pasted on an Inspiration
Wall at the workshop venue.
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3. Agenda Day 1
TIMING TOPIC OWNERSHIP INPUTS
8.30 Arrival / Tea and coffee Venue
9.00 – Welcome by COMPANY/ BUSINESS UNIT COMPANY/
9.15 leader BUSINESS
UNIT
9.15 – Setting the Visioning Context Facilitator
10.00
- The importance of Purpose
10.00 – Foundation Work Sharing: COMPANY/ Core team
10.30 The COMPANY/ BUSINESS UNIT Lens BUSINESS inputs
UNIT
10.30 – TEA BREAK
11.00
11.00 – Foundation Work Sharing: COMPANY/ Core team
11.30 The Category / Competitive Context BUSINESS inputs
UNIT
11.30 – Foundation Work Sharing: COMPANY/ Core team
12.00 The Human Lens /Customer BUSINESS inputs
UNIT
12.00 – What business is the COMPANY/ BUSINESS ALL Homework
1.00 UNIT really in? inputs
-Homework sharing
1.00 – LUNCH BREAK
2.00
2.00 – Discovering the COMPANY/ BUSINESS ALL Homework
3.00 UNIT Business Challenge inputs
- Homework sharing
3.00 – The BIG AHA for COMPANY/ BUSINESS ALL
4.00 UNIT going forward…
4.00 – Recap and close for Day 1 Facilitator
4.30
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4. Agenda Day 2
TIMING TOPIC OWNERSHIP INPUTS
8.45 Arrival / Tea and coffee Venue
9.00 – 10.30 Imagining a new Purpose for ALL
COMPANY/ BUSINESS UNIT :
Tool 1: What Good could we do?
Tool 2: If we fully commited to one
value / trend?
10.30 – 10.45 Sharing Ideas
10.45- 11.05 TEA BREAK
11.05 – 11.30 Define the COMPANY/ BUSINESS ALL
UNIT must have touch-points
11.30 – 12.45 Each Team Develops their best Vision ALL
idea using START, STOP, CONTINUE
across the touch-points
12.45- 1.45 LUNCH
1.45 – 2.30 Share Key Activation Ideas ALL
2.30 – 3.15 Bringing the new Purposeful Vision to ALL
life by key COMPANY/ BUSINESS
UNIT activities
3.15 – 3.30 TEA BREAK
3.30 – 4.30 Summarise the new Vision and ALL
Innovation Activities as Principles
and Values to be upheld
4.30 – 4.45 Review progress ALL
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