The sharing economy in Russia grew 30% to ₽511B (~$7.6B) in 2018, with C2C commerce and freelance labor marketplaces comprising over 90% of the market. Car sharing was the largest segment at ₽370B, followed by carpooling at ₽98B. Building trust between users is key to further growth of the sharing economy. Emerging trends include additional services on sharing platforms, consolidation in industries, super apps, sharing cities, and expansion to business-to-business markets.

1. Sharing Economy
in Russia 2018:
models | industries | trends
Anton GUBNITSYN
Head of the cluster RAEC / Sharing Economy
CEO of TIARCENTER

2. ₽392B
(~$5.9B)
₽511B
(~$7.6B)
2017 2018
+30%
Market size and growth rate

3. С2С commerce
+ freelance labor
marketplaces
>90%of the sharing
market

4. 13
13.7
9.8
5.7
0.4
0.2
98
0 10 20 30 40 50 60 70 80 90 100
Car sharing
Carpooling
Short-term lodging rentals
Shared offices
Crowdfunding
С2С sales of goods
Rentals of goods
Freelance marketplaces
billion rubles
370
Transaction volume by segments

5. Contribution of sharing economy to achieving national goals
URBAN SPACES
20%
potential rise of Urban
Environment Quality
Index thanks to growth in
sharing of transportation
means
ENVIRONMENT
40 tons
reduction in CO
emissions in 2018 in
Moscow thanks to
bikesharing
ENTREPRENEUR-
SHIP
DIGITAL
ECONOMY
>2,5 mln
people
use freelance
marketplaces as
service providers
in Russia
>7,000
non-gaming apps
launched in the world
thanks to crowdfunding
15%
reduction in traffic on federal
highways in case of increase
of carpooling penetration
from 10% to 50%
ROADS

6. BUILDING UP
TRUST
between users is
a major factor of
sharing economy
growth
Insurance
Scoring and fraud
data exchange
Identification and
verification
Escrow
Maps and
geolocation

7. Emergence of additional services
on sharing platforms
Mergers and acquisitions of
players within industries
Emergence of superstructure
apps
Emergence of sharing cities
Expansion to B2B
TRENDS
of sharing economy