A look at what real life consumers think and feel about buying and/or selling a home

1. The New Consumer Centric
A look at what real life consumers think
and feel about buying and/or selling a
home

2. Simon Glynn
From his post “The New Consumer Centric”

3. The New Customer Centric
For over 106 years we‟ve been a
brand with a „higher calling‟. What
started out of the ashes of the
1906 San Francisco earthquake as
a way to protect consumers who
were being scammed; has woven
its way through the culture we
keep today.
Understanding what consumers
think and feel is invaluable in
helping us create truly remarkable
experiences for all that we serve.

4. The New Customer Centric
A look at what real life consumers think and feel about buying
and/or selling a home
Using a recent Mediapost story titled: “The New Consumer
Centric” as a springboard, we recently conducted a three
question survey of over 3,000 individuals who had bought or sold
a home in the past.
The goal: To gain clearer insights into their needs, impressions
and worries in order to ensure we consistently deliver
exceptional experiences.

5. value the most

6. TRUST

7. Question 1 Response Tag Cloud
Question 1: What do you value the most when working with a real
estate company?
Working with not just someone you can trust, but a company you can
trust is what consumers value the most when it comes to buying a home.

8. most important

9. TRUST (again)

10. Question 2 Response Tag Cloud
Question 2: What is most important to you when working with a
real estate company?
Trust is not just what consumers value in a real estate brand, but
it‟s the most important aspect.

11. the biggest hassle

12. FINAN¢IA₤
PROCE$$

13. Question 3 Response Tag Cloud
Question 3: What is the biggest hassle you face when buying a
home?
Finances and the pain of paperwork are clearly the biggest hurdles.

14. Conclusion
A Commitment to Earning and Keeping Trust
For most, buying or selling a home will qualify as the single most
expensive and complex purchase of our lives. So it comes as no
surprise that consumers feel that TRUST is what they value and
find most important when working with a real estate company
A singular focus on earning and keeping the trust of our
customers by delivering exceptional service is what drives us
every day. It is at the core of who we‟ve been for the past 106
years, and will undoubtedly remain a part of our culture for the
next 106 + years.

15. © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal
Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.