2. Internet Marketing
Solutions
Internet Marketing That Works™
Services
Expert Internet Marketing Strategy
Email Campaigns
Social Media Marketing & Policy
Search Engine Optimization
Blog Development
Multimedia
- YouTube videos
- Podcasts
- CDs/DVDs
- Online training tools
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
3. Internet Marketing
Solutions
Internet Marketing That Works™
What do you think of when you hear social media?
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
4. Internet Marketing
Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
5. Internet Marketing
Solutions
Internet Marketing That Works™
Each network dynamic is different.
You don’t have to be everywhere!
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
6. Internet Marketing
Solutions
Internet Marketing That Works™
Start a Blog
Quick, easy addition of new content
Builds awareness and trust
Helps with search rank
Perceived expert
Share tips, resources, insights, trends, tools
Create on Wordpress
Include links to website
Include links to Social Media
Add an RSS feed to allow subscribes
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
7. Internet Marketing
Solutions
Internet Marketing That Works™
Start a Blog
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
8. Internet Marketing
Solutions
Internet Marketing That Works™
Get a Share Badge!
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
9. Internet Marketing
Solutions
Internet Marketing That Works™
Understanding Facebook
Social platform of about 450 million users
About building relationships
Find new customers
Build awareness
B2C
Event promotion - Event App
Pages
Preferred for organizations
Create a vanity URL
View Insights - very valuable information
Updates are shown on fans newsfeeds
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
10. Internet Marketing
Solutions
Internet Marketing That Works™
Fan Page on Facebook
Logo /Visual
Identity
Vanity URL
Wall
Photos
Events
People who
Like the page
Additional
Applications
Access to
insights
Discussions
Poll
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
11. Internet Marketing
Solutions
Internet Marketing That Works™
Insights on Facebook
• !"#$%&$'(#$)#*'$&#+',-#$
• ./0#*$1%,$/"&%-2+3%"$+)%,'$$
– 4"'#-+53%"*$
– 6+7#$0/#8#-*$$
– 9#2%7-+6(/5*$%&$'(%*#$'(+'$:/;#$'(#$6+7#$
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
12. Internet Marketing
Solutions
Internet Marketing That Works™
Facebook Ads
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
13. Internet Marketing
Solutions
Internet Marketing That Works™
Twitter
• !"#$%&'#(')'&%)*+,-%'
#./0&-),0.'.%1"0&2'30"%&%4'
56'3%03*%''
• 7*(0'&%/%&&%4'10')(')'-#8&0+
5*099#.9'(#1%'
• :.'1;%'<&(1'=>)&1%&'0/'?@A@B'C'
5#**#0.'1"%%1('3%&'=>)&1%&'"%&%'
30(1%4D'
• :.'E)&8;'?@A@B'!"#$%&';)('
&%80&4%4')'ABF@@'3%&'8%.1'
9&0"1;'#.'1;%'.>-5%&'0/'
&%9#(1%&%4'>(%&('
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
14. Internet Marketing
Solutions
Internet Marketing That Works™
Twitter
•Friendly, conversational Micro-blogging tool
• Build opt-in list
• Gives a business personality and a voice
• Great lead development tool
• Use it to share news about business
• Connect with media
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
15. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn
Business-oriented networking site
Great way to reach self-employed
Stay in touch with connections
Network with business alliances
Search great lead development
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
16. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
17. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn - Personal Profile
• !""#$#%&''$()#
• *+,-(.-/0-%#
• *"&0$12/#
• 34252%#
• 65$5&%##
• 7./8#.5#52#59.:-(#
• ;(2&,%<(-02''-/"$12/%#
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
18. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn - Company Profile
• !"#$%&'()%#*(
• +#%,-(."#%,&((
• /*01,2*((
• .*134,$5"&(
• 6&78124'((
• )"9(":(+#$-"'**1(
• ;'$*((
• !"8&24'(
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
19. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn - Company Profile
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
20. Internet Marketing
Solutions
Internet Marketing That Works™
LinkedIn - Other Benefits
• !"#$%&"#'()*+,-.' • !"#$%&'()*'+,$&-.'
– /*"#'&"0%)%#1'()*+,-' – /#$-&$'-0'()'
23,.4455567"#$%&"#68*94:)*+,-;")%81*)<' 123*45566678"09$)"07%:;5)"#$%&-)*5'
– =)%>1%'()*+,-' – <-='3$#'%8"%9':#'";3#$**":0*';:)$8'
– ?*+'8>#'8)%>1%'@+A:)*+,-' – >-#?$&'*3$%"@%'-A)"$0%$'B='8:%-C:05D:B'EA%C:05
• !"#$%&"#'BC%#1-.' "0)A*&#=5?$0)$#'
– =)%>1%'%C%#1-'
– =+-1*9"D%'%C%#1'1<,%4$%<5*)&-452*'-2*+7&' • F:#$'"0E:#;-C:0'-B:A&'G"09$)"04'
>3%#&' 1234558$-#078"09$)"07%:;5'
– E77*5'F@GH-'
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
21. Internet Marketing
Solutions
Internet Marketing That Works™
Other Social Media
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your listings
Can be embedded within web, blog
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo (SEO!)
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
22. Internet Marketing
Solutions
Internet Marketing That Works™
Other Social Media
• !"#$%&'$%()&*)$&$+(),-#,$
.(&'/)/$%0&'')1$2"($3"#($
%",+&'3$
• 4-/)"5$%&'$.)$),.)//)/$6-*0-'$
6).5-*)7.1"871-'9)/$*"$2&%).""9$
• :(";-/)5$3"#$-'5-80*5$
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
23. Internet Marketing
Solutions
Internet Marketing That Works™
Other Social Media
• !"#$#%&'()%*+,)-./#%&+'%,+!01+
2)$(%3+$4&#+
• 52'"#+!"#$#%&'()%$+64&2+#'$#+
• 57%-2+'.,4)+64&2+8"#$#%&'()%$+
• 9/:#,+64&24%+6:#$4&#$;:<)3$+
• =4%>+&)+)&2#"+$)-4'<+/#,4'+&))<$+
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
24. Internet Marketing
Solutions
Internet Marketing That Works™
What and How To Measure Results - Activity
Measuring activity allows you to measure:
•Visitor traffic
•Returning visitors
•Video views
•Time spent on your site
•Number of program registrants
•Revenue received
•Demographic data
•Facebook fans
•Twitter followers
Google analytics
Compete also provides free relevant data
Measure search rankings - social media powerful driver
25. Internet Marketing
Solutions
Internet Marketing That Works™
What and How To Measure Results - Participation
Web & Blog traffic
Are People seeing AND sharing it with others?
• Are they linking to you or sharing your content
• Bookmarking it on delicious or digg?
• Are they tweeting, commenting or blogging about it?
Tools like “Socialmeter” scans the major social websites to
analyze a webpage's social popularity
Add a “Share” badge to all you do!
26. Internet Marketing
Solutions
Internet Marketing That Works™
Remember to integrate!
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
27. Internet Marketing
Solutions
Internet Marketing That Works™
Connect and Automate
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in an email
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
28. Internet Marketing
Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
29. Internet Marketing
Solutions
Internet Marketing That Works™
Blog feeds to all media
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
30. Internet Marketing
Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
31. Internet Marketing
Solutions
Internet Marketing That Works™
Dashboard Reporting
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
32. Internet Marketing
Solutions
Internet Marketing That Works™
How are other businesses social media marketing?
Blogging
Tweeting
Facebook Fan pages
Facebook ads
Posting video - SEO!
LinkedIn Q&A - network updates
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
33. Internet Marketing
Solutions
Internet Marketing That Works™
Driving Web Traffic
Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:
Web
-‐
Blogs
-‐
LinkedIn
-‐
Facebook
Fan
pgs.
-‐
Press
Releases
-‐
Newsle;ers
-‐
Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales
34. Internet Marketing
Solutions
Internet Marketing That Works™
Resources
Twitip.com - Twitter tips
Share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello
socialoomph.com - automatic direct messages
ping.fm
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck
HootSuite
SlideShare - upload presentations
SocialMarker
Twiggit
Ping.FM
PRlog.org - press release distribution
Freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog submission
Press Release & Article resources
google alerts - monitor anything
Google.com/local - add your business!
tubemogul - distribute videos
35. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
36. Internet Marketing
Solutions
Internet Marketing That Works™
Develop a Social Media Marketing Presence
Our Social Media services help to drive a steady stream of qualified leads
We create a social media strategy
Set up branded social media presence
Connect it all together
Provide online outreach training
Track and measure
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
37. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
38. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
$697
39. Internet Marketing
Solutions
Internet Marketing That Works™
An Integrated Online Presence
$697
40. Internet Marketing
Solutions
Internet Marketing That Works™
Services
Expert Internet Marketing Strategy
Email Campaigns
Social Media Marketing & Policy
Search Engine Optimization
Blog Development
Multimedia
- YouTube videos
- Podcasts
- CDs/DVDs
- Online training tools
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
41. Internet Marketing That Works™
www.cogoresults.com facebook.com/cogoresults
peg@cogoresults.com linkedin.com/pegmcdermott
www.thecogoblog.com @cogomojo
703.885.8406 twitter.com/cogomojo
