#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync

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<steve.ward> social recruiting & strategy

Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective. Presented at #SocialCloud Event 2 on 22nd July 2013

Negócios Tecnologia

BROADCAST INTELLIGENCE
@secondsync
Friday, 26 July 13

SOCIAL DATA
Two key roles for social data
1. Feedback Mechanism - real time reactions from
thousands of viewers.
2. Metric for measuring the interactive audience –
used as a secondary currency for ad pricing /
placement
Friday, 26 July 13

TRACKING TV SHOWS
35 channels
1,000programmes per day
1,000,000tweets per day
Friday, 26 July 13

TWITTER
Public platform
Immediacy
Reach extends beyond circle of friends
Friday, 26 July 13

MAPPING TWEETS TO PROGRAMMES
Basic set of terms Adaptive Search
Removal of
false positives
Friday, 26 July 13

X FACTOR ORGANIC HASHTAGS
TWEETS
16,780
#fagashbreath
Friday, 26 July 13

SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS
Friday, 26 July 13

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#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync

1. BROADCAST INTELLIGENCE @secondsync Friday, 26 July 13

2. SOCIAL DATA Two key roles for social data 1. Feedback Mechanism - real time reactions from thousands of viewers. 2. Metric for measuring the interactive audience – used as a secondary currency for ad pricing / placement Friday, 26 July 13

3. TRACKING TV SHOWS 35 channels 1,000programmes per day 1,000,000tweets per day Friday, 26 July 13

4. TWITTER Public platform Immediacy Reach extends beyond circle of friends Friday, 26 July 13

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6. X FACTOR ORGANIC HASHTAGS TWEETS 16,780 #fagashbreath Friday, 26 July 13

7. LEADERBOARD Friday, 26 July 13

8. LEADERBOARD Friday, 26 July 13

9. LEADERBOARD Friday, 26 July 13

10. LEADERBOARD Friday, 26 July 13

11. LEADERBOARD Friday, 26 July 13

12. SOCIAL ANALYTICS Friday, 26 July 13

13. SOCIAL ANALYTICS Friday, 26 July 13

14. Friday, 26 July 13

15. Friday, 26 July 13

16. SOCIAL ANALYTICS Friday, 26 July 13

17. SOCIAL ANALYTICS Friday, 26 July 13

18. SOCIAL ANALYTICS Friday, 26 July 13

19. SOCIAL ANALYTICS Friday, 26 July 13

20. SOCIAL ANALYTICS Friday, 26 July 13

21. SOCIAL ANALYTICS Friday, 26 July 13

22. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

23. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

24. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

25. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

26. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

27. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS - During 2013 Superbowl 75% Brands integrated social into ads (source:Forbes) - New Twitter ad product allow brands to directly target tweeters who see their ads - For brands the TV spot is now just the starting point for a campaign - The brand story continues on Twitter. Cross pollinates to other social media - Audience numbers alone are not enough to predict digital interaction Friday, 26 July 13

28. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13

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#SocialCloud - Event 2 on #SocialTV - Ted Littledale from SecondSync