6 ways to maximize profits from a post season clearance sale
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A webinar from CitiXsys Technologies on how best to maximize profits from a post season sale
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6 ways to maximize profits from a post season clearance sale
- 1. 6 ways to maximize profits from a post season clearance sale through effective inventory management
- 3. Products for SAP® Business One in Retail, Warehousing, Distribution
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- 7. Operating Locations in US, Canada, UK, Australia and India
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- 10. Get to know the exact stock levels across the enterprise Execute an ABC and FSN analysis by store ABC analysis is by the items MRP FSN analysis is by the speed of sale (Fast, Slow, Non – moving items) You now know what sells where Strategy 1 – How Much is Where?
- 11. Results of FSN by ABC analysis to be exploded to the store level – to understand what sold the most at which store Segregate perishable goods from non-perishable ones – you want to sell them first Identify the existing margins Execute the margin protection exercise Plan your markdowns Strategy 2 – What all to put on sale
- 12. Promotions are a strategic tool to increase: Footfall Market share And of course – revenue Promotions are broadly of 3 types Buy some Get some Promotional sale discount on total bill value Sale and Volume discount on number of items bought Advertise in: Local Print Media Social Media Strategy 3 – Plan Promotions & advertise
- 13. Psychologically one tends to buy what the mannequin is wearing Place the item in an eye catching position in your store Balance the display Place the darker items near the bottom of the display Uniform lighting Should not be only from one direction, but uniform Remove the clutter Make it easy for the customer to move around Strategy 4 – Effective shelf display
- 14. Get in touch with your most regular customers – send mailers Additional points for shopping at specific hours Additional points for buying specific items Club promotions with loyalty schemes Run additional commission schemes for sales staff Strategy 5 – Loyalty Schemes
- 15. Post season sales result in heavy footfall Minimize pilferages by: More frequent stock takes – preferably daily Analyze sales trends more closely across stores To ensure effective stock turnover Timely intervention to fine tune stock levels and promotions Strategy 6 – Frequent Stock Takes
- 16. Put an OTB (Open To Buy) plan in place Create sales plan based on previous sales Create budgets Execute monthly OTB runs Put an BI (Business Intelligence) tool in place Analyze sales trends over the year Timely fine-tune sales strategies Put a forecasting application in place Create accurate sales and merchandize forecasts How to plan for next year
- 17. Contact Information CitiXsys Americas Inc. (USA) CitiXsys Canada Ltd. (Canada) CitiXsys Australia Pty Ltd. (Asia Pacific) New York Rockefeller Center7th floor, 1230 Avenue of the Americas New York NY 10020 USAT: 1 212 745 1365 F: 1 646 349 3441 E: newyork@citixsys.com New Hampshire 264 South River Road, #474Bedford NH 03110USA T: 1 603 232 8252 F: 1 646 390 1988E: newhampshire@citixsys.com Chicago22nd Floor, The Merc, West Loop30 South Wacker DriveChicago, IL 60606USAT: 1 630 359 5956F: 1 630 697 1315E: chicago@citixsys.com Toronto 8th Floor, 2425 Matheson Blvd. East Mississauga, ON L4W 5K4 Canada T:1 905 361 2886 F:1 905 361 6401 E: toronto@citixsys.com Sydney Tower 2, Level 20, 201 Sussex Street Sydney NSW 2000 Australia T: 61 2 9006 1616 F: 61 2 9006 1515E:sydney@citixsys.com Melbourne Level 27, 525 Collins StreetRialto South Tower Melbourne 3000AustraliaT: 61 3 9935 2916 F: 61 3 9935 2750E: melbourne@citixsys.com PerthLevel 29, Forrest Centre221 St. George Tce Perth WA 6000Australia T: 61 8 9288 0662F: 61 8 9481 3177E: perth@citixsys.com CitiXsys UK Ltd. (UK & EMEA) London Lakeside House, 1 Furzeground Way Stockley Park, Uxbridge UB11 1BD United Kingdom T: 44 0 208 622 3006 F: 44 0 845 280 8848 E: london@citixsys.com CitiXsys TechnologiesLtd. (India & South Asia) New Delhi A-24/5, MCIE, Mathura Road New Delhi 110044 India T: 91 11 42696666 F: 91 11 42696600E: newdelhi@citixsys.com
- 19. Thank you!
Notas do Editor
- Hellow and good morning. I am Manish from CitiXsys Technologies and I will be discussing the different strategies in which the margins from a post season sale can be increased.Retailers today operate on wafer thin margins and inventories and stock form their biggest investment in their businesses. While on one hand retailers are expected to adequately stock their stores to avoid stock out situations, on the other hand they are also faced with the challenge to plan their inventories in a manner that they do not land up with excess inventories. Maintaining this delicate balance becomes more challenging immediately after the festive season when the retailers have to dispose excess inventories and still maintain healthy margins. Apparel retailers have to replace their fall winter collection with the spring summer collection, Music stores have to replenish their inventories after the Grammy awards, Sport Goods retailers have to plan for the fast approaching spring season; Irrespective of the line of business, all retailers have to quickly and efficiently keep churning their inventories.
- CitiXsys is a global firm focused on the development, delivery and support of wholesale and retail solutions specifically for SAP products. Our years of experience together with a suite of stable mature solutions make CitiXsys your partner of choice to help you win in today's turbulent markets.CitiXsys is a Gold partner to SAP – which is the highest level that a partner can attain in SAP.
- The presentation today has 2 borad sections – the first one where we talk about the 6 diff strategies and the second one where we talk about how best to plan for the coming year.
- So.. We are at a time when the festive season has come to an end and a typical retailer still has some excess stock that he would like to sell – all without compromizing hugely on the margins. And the first strategy to ensure that one does not compromize on the margins is by figuring out how much stock is lying in which all stores. Seemingly obvious and simple the exercise may sound, this is one of the primary challenges that is faced not only be a mid-market retailer, but also by the large retail chains. Once this is done the retailer must carry out the FSN and the ABC analysis. The FSN exercise will let you know the fast moving, slow moving and the non-moving items. Now, this FSN analysis is to be carried out in conjunction with an ABC analysis. ABC meaning A class items – the most expensive ones, B class items and the C class items.The best and ideal situation for a retailer is where the F class items are also the A class items. At the end of this exerice, one knows what sells and what does not.
- Having done the FSN and ABC analysis, this exercise should be exploded – I mean should be detailed at the store level. The objective of this exercise is to find out what items are NOT selling across which all stores AND not to find out what is selling the most.We need to do this to identify all those items that need to be pushed out of the door. Moving on – we need to segregate all those items which are preishable in nature – these items will typically be batch controlled. We want to put these items in front and run aggressive promotions around these – more on promotions as we go alongHaving idetified all that we want to sell more and soon, we continue math, for and find out the exsiting margins that we enjoy on these items. More importantly we need to conduct a margin protection exercise to finalize the minimum margin below which we cannot sell these non moving items. Finally plan for the markdowns – obviously we will have to markdown these non-moving items – but only to a point beyond which it will start hurting us.
- Promotions are not a bad thing. Customers love them. There is always more inventory turn over during promotions and sales than in the peak season. By their nature, promotions always tend to increase footfall, the market share and of course the revenue. I would agree that the margins may not be very healthy, but we are still able to turn the stocks. Promotions are broadly of three types:Buy some get some – a typical example would be buy 3 shirts and get the fourth one for free (or lets say at 50% discount)Promotional sale discount on the total bill value – buy for 200 dollars and get 10% discount on the total billAnd finally – volume discount – buy 4 pieces and get 15% off But a very important piece in the overall game plan is to let everyone know that you are running a promotion – again there are many ways to doing this – the most recent and one of the most effective one being – leveraging the social media.
- Contact your local CitiXsys office for more information and find out how you can partner with a winner.Thank you for your time and attention and have a wonderful day.I believe we will open the lines for questions….take it away …..