Cisco myPlanNet 1.0 is a simulation game that puts you into the shoes of a service provider executive. This 23-slide deck gives you an insight into how Cisco myPlanNet 1.0 was developed and highlights our key takeaways. Become a CEO. Change the World. Play Cisco myPlanNet. Whether you want to experience life as a wireline carrier, cable or mobile operator, this strategy game will let you pick a level of difficulty and the Internet era you want to start in. From there, it’s up to you to manage your business, transform your community, and guide citizens into the Connected Life. Discover new technologies, connect your citizens, and bring the medianet to life. Watch the population's "happiness index" increase. The game offers an experience whether you're training or considering a Cisco Certification or just have an affinity for technology related learning games. You can concentrate on several different areas of the network from the IP Core and Edge to Mobility to IP Video and the Connected Home. Download the game today http://www.cisco.com/web/solutions/sp/myplannet/index.html?POSITION=social+media&COUNTRY_SITE=us&CAMPAIGN=mPN&CREATIVE=textlink&REFERRING_SITE=SlideShare Join our Community and share your scores, experinces, tips/tricks, or to provide your input on future game development! http://bit.ly/3Edl81 We also have a Help/Support area in the community if you have technical issues: http://bit.ly/4iqj08

1. Cisco myPlanNet 1.0 The Birth of Cisco myPlanNet and Key Takeaways from Developing this Game

2. Cisco myPlanNet 1.0 The Birth of the Game

8. The Backend: Enabling Online—Offline Interaction and User Data Analysis User Login and Download of Game: Score Submission: User is on Landing Page and Hits Download button Cisco.com Server Page User directed to an authenticated MKT.IT URL and Cisco.com Authentication screen displayed to user MKTG IT User redirected to the Terms and Conditions Acceptance and Download Game page on Cisco.com Cisco.com Server Page Successful Authenticator User ‘Submits’ Score from within the game Somnio Game invokes the users’ Internet Browser. Game sends encrypted string using MD5 Hash to authenticated MKTG IT URL Cisco.com Authentication Screen displayed to user Successful Authentication Somnio MKTG IT Cisco.com Authentication Screen displayed to user MKTG IT Landing page displaying leaderboard is displayed to user Cisco.com Server Page User clicks on ‘Click Here’ link on Thank You page

9. The Process: 13 Months from Start to Finish Aug ’08 Nov ’08 Feb ’09 May ’09 Aug ’09 Nov ’09 Being clear about your requirements, having a prioritized list and taking the time to plan everything out will save you time and money down the road. Legal and data privacy clearance (1 month) Backend design (authentication, score upload, etc) (4 months) Decision point and content design (4 months) Content integration into game architecture (4 months) Internal test group (functionality, logic) (3 months) Internal test group (functionality, game play) (3 months) Testing through internal intro (1 month) (5 months) Community page (5 months) Landing page (5 months) Web integration Project scoping, requirement setting (2 months) Game architecture design (2 months)

10. Cisco myPlanNet 1.0 Key Takeaways from Developing this Game